Humane Marketing reinvents marketing for the generation that cares.
For our clients, ourselves and the planet.
It’s founded on the basis of truth-telling, human(e) connection, empathy and kindness and integrity.
A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human (previously The Gentle Marketing Revolution) is the definitive guide to marketing to today’s conscious customer in a new business world.
Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, the book lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results. Find out more more about the Marketing Like We’re Human book
Is selling hard, uncomfortable and draining to you?
Are you tired of the ‘always be closing’ and sleazy car salesmen approach?
You’re not alone.
It is a revolution pushing up through the cracks of the conventional business world.
SELLING LIKE WE’RE HUMAN is for quietly rebellious business owners like you who want to sell from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind!
Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business !
Our Humane Marketing Podcast
The 7 Ps of Humane Marketing, improved
The traditional 7Ps of Marketing felt outdated and obsolete in today’s online world.
So we improved them, brought in the BEING and turned them into a Mandala.
Because a Humane Marketer needs to go on an inner journey of transformation.
And that’s the journey we’d like to invite you on.