The One Page
Marketing Plan
Get The Fill In The Blank Marketing Plan That Simplifies Your Entire Sales Strategy Into A Single Page
(Where NO Sleazy Sales Or High-Pressure Tricks Are Required)
What You Get with the One Page Marketing Plan:
The One Page Marketing Plan is a powerful map you can use over and over again to plan your marketing campaigns
A how-to process that helps ensure your marketing is best-in-class based on what’s most important to your clients
A new version of the 7 Ps of marketing that takes marketing from arduous to joyful!
A 7-day email series to fill out your working canvas for the often-forgotten (but incredibly important) pre-work that most marketers avoid
My own, never-told-before story on how I spent a decade following the gurus until one summer afternoon when I said something out loud that changed the way I did business forever…
What You'll Learn
with the One Page Marketing Plan:
How to sell more because your marketing resonates with the right people
What matters most to today’s customer
How to beat overwhelm & anxiety when it comes to marketing
How to look at marketing as a creative process
How to give yourself permission to do marketing your way
How to fearlessly communicate your message because this process aligns you with the hearts of your audience
What People Say:
I deeply admire Sarah’s openness and vision – qualities that shine through in her mandala work. Her mandala became a powerful anchor for me, strengthening my mindset and bringing clarity to my professional positioning. As a therapist and hypnosis coach, I’m grateful for approaches that foster honesty, clarity, and inner strength.
- Andrea Nowack
I am absolutely thrilled! Finally someone has brought sanity into marketing world. Refreshing, new and deeply from heart! It is indeed gentle, firm and powerful! Simply LOVE it!
- Morana Smolcic
There is someone out there who thinks the same about marketing, someone who can teach me how to do it within my comfort zone, and still get results! I am eager to learn more about it so I will be taking the course that comes with it, to become a Humane Marketing revolutionary and advocate!
- Ann Vanhuysse
I wanted to let you know that I downloaded your One-Page marketing plan and I love it! I’ve just finished filling it in, and it’s so good to see all the pieces together in this way. Such a great visual aid to remind me of what’s important. Thank you for creating it!
- Louise Miller
- Krista Vaught
How is the Humane Marketing 1-Page Plan different?
Many entrepreneurs know Allan Dib’s 1-Page Marketing Plan. It’s a clear and structured tool for mapping out strategy. But if you’re a conscious entrepreneur, you might feel something is missing — the human side, the values, the reflection. That’s why I created the 1-Page Humane Marketing Plan: a gentle framework that helps you align your marketing with who you are, not just what you do.
The Difference between Allan Dib's & Sarah Santacroce's 1-Page Marketing Plan:
| Feature / Quality | Allan Dib’s 1-Page Marketing Plan | Humane 1-Page Marketing Plan for Conscious Entrepreneurs |
|---|---|---|
| Structure | Fixed modules: before / during / after phases, with 9 blocks. | Uses the 7 Ps of Humane Marketing as guiding lenses, flexible and adaptable. |
| Prescriptiveness | Prescriptive — fill in the squares, follow the steps. | Reflective — invites you to pause, explore, and adapt as you evolve. |
| Emphasis | Execution, direct response, scaling quickly. | Resonance, alignment, integrity, and sustainable growth. |
| Tone | Tactical, results-oriented, step-by-step. | Gentle, human, and inner-aware. |
| Role of Values & Inner Work | Focus on external tactics, little inner work. | Core focus on values, energy, and your authentic voice. |
| Adaptability | Works broadly, but less room for deep customization. | Designed to flex with your path, pace, and uniqueness. |
| Use of Urgency / Pressure | Leans on urgency and strong calls to action. | Only uses urgency when truly meaningful and respectful. |
| Orientation toward Client | Sees clients as “targets” to convert and retain. | Sees clients as whole humans, to be met with empathy. |
| Measure of Success | Acquisitions, conversions, ROI. | Balanced: finances + fulfillment + resonance + well-being. |
Both plans can serve a purpose. The Humane Marketing Plan simply offers a different path — one that doesn’t prescribe, but instead reflects. It asks you to bring your whole self into your business so your marketing feels natural, aligned, and deeply human.
Who started the Humane Marketing Revolution?
Sarah Santacroce is a Conscious Business Coach, author of Marketing Like We’re Human, Selling Like We’re Human, and Business Like We’re Human. With nearly 20 years in marketing, entrepreneurship, and coaching, she’s supported changemakers worldwide through workshops, programs, and her signature Conscious Business Coaching. Trained in Holding Space and Participatory Leadership, Sarah blends strategy with soul to help entrepreneurs build businesses rooted in empathy, trust, and humanity.
She lives in beautiful Switzerland where she was born and raised but considers herself an alternative thinking citizen of this world. When she’s not working she loves adventure and traveling (ask her about her alter ego in Sicily), yoga and nature walks or hanging out with her 3 boys (a husband and two adult sons).
It feels like a breath of fresh air after all the fake urgency creating/ upselling-focused advice that is everywhere.
I’m on the 4th step, and I already advanced so much further in defining my business, my offering, and outlining my online program than I had in a few months now.
Just bought your book 🙂
- Gina Kudulyte
FAQ about the 1-Page Marketing Plan
A one-page marketing plan is a simple, high-level overview of your marketing strategy on a single page. It brings together your core elements—such as your audience, message, offers, and promotion—so you can stay focused and take action without feeling overwhelmed.
If you feel scattered, inconsistent, or unsure what to focus on in your marketing, then yes—a one-page plan can help. It gives you clarity and direction without the complexity of traditional marketing plans, making it easier to take aligned action.
Traditional marketing plans are often long, complex, and difficult to maintain. A humane one-page marketing plan simplifies everything into a clear, actionable format. It focuses on what truly matters, is aligned with your values, helping you move forward instead of getting stuck in overthinking.
Absolutely. In fact, it’s often more helpful for beginners than complex marketing frameworks. It provides a clear starting point and helps you avoid information overload while building a strategy that feels manageable and aligned.
A strong one-page marketing plan typically includes:
- Your purpose or “why”
- Your ideal clients
- Your core offers
- Your messaging and positioning
- Your promotional approach
In a humane marketing context, it also includes your values and how you want to show up in your business.
It keeps you grounded in your values. Instead of reacting with pressure tactics or chasing trends, you make intentional decisions based on what feels aligned. This helps you communicate with honesty, build trust, and avoid manipulative strategies.
Yes—that’s exactly who it’s for. If you feel uncomfortable with pushy or hype-driven marketing, a one-page plan helps you create a more human, values-based approach that focuses on connection, trust, and service.
