Marketing / Selling or Business Like We're Human

So which book do I read first?

In my first two books—Marketing Like We’re Human and Selling Like We’re Human—I wrote about being gentle and more humane toward our clients. 

Here is a question you can ask yourself to decide which book to start with: 

Do you feel that you have enough sales opportunities? 
If so, get the Selling Like We’re Human book. 
 
If you could use more, then you first need to warm your people up with marketing.
That’s when the Marketing Like We’re Human book is more helpful. 
 
If you’re uncertain about the difference between marketing and selling, then read this blog post first. 
 
The third one, Business Like We’re Human, turns the mirror toward ourselves. It’s all about being human and running a humane business – and finding inner peace while creating outer change.

Book 1

Marketing Like We're Human book

Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.

But what if marketing didn’t have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? From LinkedIn consultant and marketing coach Sarah Santacroce comes a groundbreaking approach to marketing with integrity, empathy, and kindness—Marketing Like We’re Human.

A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.

You are in business to share your gifts with the world. Marketing Like We’re Human is the compass you need on your journey!

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5/5
If you've ever uttered the words "I hate marketing"... Then this book is for you!
This is SO needed right now and Sarah hit it out of the park. Well done!
5/5

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"You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact - they also make the most money." --Dorie Clark, author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
Dorie ClarkAuthor of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
"Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world."
Mark SchaeferAuthor of Marketing Rebellion: The Most Human Company Wins
Marketing Like We're Human is to heart-centered business owners what Quiet is to introverts — total permission to be ourselves and communicate about what we do with authenticity, connection, and love."
Jenny BlakeAuthor of Pivot: The Only Move that Matters is Your Next One
“People want what’s real, now more than ever. It’s okay to market in such a way that it acknowledges your flaws, and Sarah Santacroce’s book shows that this is the BEST way to market your business.”
Chris BroganPresident, Chris Brogan Media LLC

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Marketing Like We're Human Book

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Is selling hard, uncomfortable and draining to you?

Are you tired of the ‘always be closing’ and sleazy car salesmen approach?

You’re not alone.

It is a revolution pushing up through the cracks of the conventional business world.

SELLING LIKE WE’RE HUMAN is for quietly rebellious business owners like you who want to sell from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind!

Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business !

Book 2

Selling Like We're Human book

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5/5
Selling Like We’re Human will help you find the true rapport and transparent communication that makes selling truly pleasurable for both you and your clients
If there's a pioneer in sales, look no further, you've found her in Sarah Santacroce.
5/5

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"Selling Like We’re Human puts forth the idea that transparency, authenticity, and respect for others actually work better than the old-school, high-pressure, persuasive, manipulative selling methodologies. In today’s rapidly accelerating world, people are becoming much more sensitive to lies and BS. We want truth and personal sovereignty—to have the space to make our own informed decisions, without feeling steered in one direction.”
Penney PeirceAuthor of Transparency, Leap of Perception, and Frequency
"There are a million and one ways to sell online and a million of them are slimy at best. But then there's that ONE remaining style that goes against the others and proves that you don't have to put on a snake suit to sell in an online environment. Follow Sarah’s methods and adopt her style to not just make sales, but to also build GENUINE relationships (dare I say, partnerships?) that will permanently change the way you approach selling and business in general. If there's a pioneer in sales, look no further, you've found her in Sarah Santacroce."
Jay MagpantayFounder of Authorjump
“If you're an ethical and caring entrepreneur, this is the last book you'll ever need about sales. Sarah Santacroce shows you how to create a sales process that brings in plenty of the right clients for you without wasting time on cringe-worthy sales calls. She offers tons of examples and practical tools to help you sell your services while feeling totally aligned with your values.”
Annie SchuesslerHost of Rebel Therapist Podcast
"How marvelous to read a book about selling which feels like a conversation with a wise and trusted friend. Sarah's thoughtful and holistic approach addresses the key point that most books on sales forget: that how we feel about selling has a direct impact on how effective we are at it. From the beginning, she establishes a solid foundation with exercises and resources on mindset, confidence, and self-worth, before moving on to describe a sales process that is gentle, slowed-down, and filled with respect for the person in front of you. I will be recommending this book to anyone who cares about creating an impactful sales experience that feels delightful—for both buyer and seller."
Eli TrierCommunity Building for Quiet Revolutionaries

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Book 3

Business Like We're Human book

Are you done with the six-figure hype, relentless hustle, and business-as-usual fatigue?

You’re not alone.

If you too:

  • are ready to create a meaningful business that thrives on trust, connection, and purpose
  • are longing for a more humane, sustainable, and fulfilling approach
  • are ready to align your rhythm with nature
  • are brave to imagine a new way of doing business that honors your humanity and contributes to a better world

then Business Like We’re Human is for you. 

Sarah Santacroce guides you through the four stages WAKE UP, REIMAGINE, RECALIBRATE and INTEGRATE, and helps you rewrite your relationship with work and then equips you with the tools to recalibrate your small business and create more spaciousness for being human.

This is more than a business book—it’s a call to action to contribute to a better world while building a business that reflects who you truly are.

5/5
I loved Sarah's previous books, but this hit home on a different (and personal) level. I loved the concept, and Sarah did wonderful job of explaining it and providing realistic and specific steps to accomplish doing business like we're human. It really resonated with me, and I hope it reaches many and influences the way the world does business.
5/5
Sarah's book is exposing and encouraging! I took pages and pages of notes because this book isn't just about business - it's about you, about me, about us: it's about reclaiming our value as a person and an entrepreneur. Sarah's wisdom is the gentle nudge I needed to stop rushing and start thriving. It's about inner peace, about balance, about enjoying the process - and about outer change.

Buy the book on my site (ebook)

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Buy the book on Amazon (Paperback)

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