These conversations fall under the P of Promotion of the Humane Marketing Mandala. If you don’t know what I’m talking about, you can get your 1-Page Marketing Plan with the 7 Ps of Humane Marketing at https://www.humane.marketing/1page
Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of “Community” and explains the numerous benefits of communities, for its members and the brand. Eddy’s definition, “When at least two people begin to feel concern for each other’s welfare,” encapsulates the spirit of community.
During our chat, we covered a lot of useful topics that can really help you level up your coaching website. We started by demystifying the differences between graphic and web design.
In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, …
In this episode of the Humane Marketing podcast, we delve into the world of email marketing and listbuilding with guest Teresa Heath-Wareing, an online business, marketing, and mindset expert. As part of our ongoing exploration of the 7Ps of the Humane Marketing Mandala, we focus on the ‘P’ of Promotion and discuss how to make …
Humane Listbuilding: How to Communicate via email Read More »
In this episode of the podcast, I talk to Alice Karolina, a brand coach and strategist, about the important topic of ethical marketing. Alice is also the founder of The Ethical Move, an organization that helps changemakers use their voice and sell with integrity. We discuss what ethics mean to Alice, whether marketing is inherently …
In this episode of the Humane Marketing Show, host Sarah Santacroce speaks with Hillary Rea, the founder of Tell Me A Story, a communication consulting and coaching business. Hillary is an award-winning storyteller with a radically different approach to storytelling. Together, they discuss the importance of finding your core story and superpowers, and how to …
Today’s conversation fits under the P of Product of the 7Ps of Humane Marketing. Today I’m speaking to an online bestie based in Norway. Solveig Petch [she/her] who goes by Petchy is a brand strategist and designer for values-driven business owners who want to build brands their way; without compromising their integrity or resorting to …
Today I’m speaking to Emily McGuire about Building Community Through Your Email List Emily is the Customer Evangelist at AWeber – a people-first Email Service Provider. With lessons learned over a decade in tech, sending thousands of email campaigns, and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes …
On the last episode of the podcast (episode 146) we talked about quitting Social Media and growing it without those platforms. Well, today, we take the Digital Minimalist approach. It’s the approach I’m adhering to, as I’m still present on LinkedIn and really focusing my time and efforts on that one platform. I invited Cassie …
Today I’m talking to Viv Guy about growing your business without social media. Viv is a business coach, mentor, strategist, and the host of the podcast Marketing Without Social Media. Viv is passionate about helping service-based business owners create recurring 5k+ months, WITHOUT social media (bye-bye hamster wheel of content!), having created her first successful …
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