Promotion

In this section of the Humane Marketing Podcast you find a selection of episodes that fall under the P of Promotion of the Humane Marketing Mandala.

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Global Online Communities

Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of “Community” and explains the numerous benefits of communities, for its members and the brand. Eddy’s definition, “When at least two people begin to feel concern for each other’s welfare,” encapsulates the spirit of community.

Meg Casebolt

Cornerstone content: Attract the right clients

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, …

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