The Humane Marketing Blog
Here I share in-depth, inspiring, and/or practical articles to help you integrate Humane Marketing in your small business.
The topics are organized into different themes like:
I also address my favorite topics such as inner work (the P of Personal Power), strategy for the new paradigm, the Being and the Doing, Sustainability, the Inner Development Goals and more.
The Humane Business Manifesto tells you more about my vision and my life’s work. If you need help with your life’s work and telling the world about it, check out the Marketing Like We’re Human aka The Client Resonator program or my 1-on-1 Humane Business Coaching services.
All articles are researched and written by me, Sarah Santacroce. Yes, in all transparency I use ChatGPT as a brainstorm partner.

Four Essential Questions to Ask When You Hire a (Conscious) Business Coach
Learn the four essential questions that will help you choose a business coach who truly fits your values, your goals, and the way you want

Coaching for Coaches: 6 Guiding Principles for Sustainable Growth
Building a coaching business doesn’t have to feel overwhelming or misaligned. In this post, I share 6 guiding principles for coaches — including clarity in

When Is It Time to Hire a Business Coach?
Wondering when to hire a business coach? Learn what to look for, what to avoid, and how to choose a values-aligned coach who helps your

How to Choose a Business Coach – Without Losing Your Integrity or Your Money
How to choose a business coach who fits your values. Learn what to look for (and avoid) so you grow your business with integrity, enoughness

How to Grow My Coaching Business – When My Calendar Is Already Maxed Out
You want to grow your coaching business, but you’re already at capacity. This piece shows you how to reorganize your offers, pricing, and Gentle Sales

Ethical Marketing for Solopreneurs: A Humane, Zero-Hype Approach
Ethical marketing for solopreneurs—clear, consent-based, and zero-hype. This guide shows how to replace funnels with a Gentle Sales Path, nurture right-fit relationships, spot red flags