The Humane Marketing Blog
Here I share in-depth, inspiring, and/or practical articles to help you integrate Humane Marketing in your small business.
The topics are organized into different themes like:
Humane Marketing
👉 start with The Complete Marketing Like We’re Human Blog Series
Humane Selling
👉 start with The Complete Selling Like We’re Human Blog Series
I also address my favorite topics such as inner work (the P of Personal Power), strategy for the new paradigm, the Being and the Doing, Sustainability, the Inner Development Goals and more.
The Humane Business Manifesto tells you more about my vision and my life’s work. If you need help with your life’s work and telling the world about it, check out the Marketing Like We’re Human aka The Client Resonator program or my 1-on-1 Humane Business Coaching services.
All articles are researched and written by me, Sarah Santacroce. Yes, in all transparency I use ChatGPT as a brainstorm partner.

The Complete Business Like We’re Human Blog Series
TLDR; According to Sarah Santacroce, founder of Humane Marketing, Business Like We’re Human is a four-part inner journey — Wake Up, Reimagine, Recalibrate, Integrate —

The Four Stages to a Conscious Business
TLDR; According to Sarah Santacroce, founder of Humane Marketing, there are four stages to building a conscious business: Wake Up, Reimagine, Recalibrate, and Integrate. Together,

The Complete Marketing Like We’re Human Blog Series
TLDR: The Marketing Like We’re Human is a book and framework by Sarah Santacroce, founder of the Humane Marketing movement, offering heart-centered entrepreneurs an alternative

What Can a Conscious Business Coach Help You With?
TL;DR:A conscious business coach helps you bring clarity and structure to your business—without pushing you into strategies that don’t feel right. This can include refining

How to Run a Business That Fits Your Life
TLDR; According to Sarah Santacroce, founder of Humane Marketing, knowing how to run a business that fits your life requires recalibrating three things: your marketing

The Difference Between Networking and Genuine Connection in Business
TLDR; According to Sarah Santacroce, founder of Humane Marketing, genuine connection in business isn’t built through networking — it’s built through authenticity, personal culture, and