The Humane Marketing Blog
Here I share in-depth, inspiring, and/or practical articles to help you integrate Humane Marketing in your small business.
The topics are organized into different themes like:
I also address my favorite topics such as inner work (the P of Personal Power), strategy for the new paradigm, the Being and the Doing, Sustainability, the Inner Development Goals and more.
The Humane Business Manifesto tells you more about my vision and my life’s work. If you need help with your life’s work and telling the world about it, check out the Marketing Like We’re Human aka The Client Resonator program or my 1-on-1 Humane Business Coaching services.
All articles are researched and written by me, Sarah Santacroce. Yes, in all transparency I use ChatGPT as a brainstorm partner.
Here’s Why I Don’t Worry About My Ideal Client Avatar – And What I do Instead!
Find out why I don’t worry about my ideal client avatar, and what I do instead to resonate with my people. It’s called Humane Marketing
Audience Growth Strategy: 17 Ethical & Non-Pushy Ideas
In this blog we’ll provide 17 ethical lead generation ideas to try out in your coaching or consulting business.
Unconventional Marketing for Entrepreneurs: Breaking Away from Pushy Marketing
Unconventional Marketing is all about doing the right thing to leverage business for good. This article looks at what Unconventional Marketing is and how you
Why I Use a Different Word for Target Audience – & Why It Matters
Target Audience sounds aggressive. I use another word for this negative marketing language. This short article suggests a ‘target audience’ synonym.
‘I’m Struggling to Find My Niche’ – Here’s a Different Approach
Sarah, I’m Struggling to Find My Niche – Here’s a Different Approach Are you struggling to find your niche? The pressure to define a super-specific niche
Why I Don’t Use a Sales Script & What I do instead
Ditch the discovery call script and follow these tips instead. Still get the sale, but without the manipulation.
