The Humane Marketing Blog
Below you’ll find a selection of our blog posts related to Humane Marketing, Humane Selling and getting clients, the human(e) way. Researched and written by Sarah Santacroce.
Humane Marketing Words We Love!
In marketing, words are really powerful. Words set the tone for your communications.
Your marketing message could be pushy and manipulative or kind and humane, depending on the words you use.
Humane marketing words inspire and motivate our clients to take action. They connect emotionally with the audience to make them feel good about their purchase or interaction.
How to Find Your Authentic Self (as an Entrepreneur)
“Sarah, I want to be authentic in my marketing. But how do I find my authentic self?”
This article explores avenues to help you on the journey to find your authentic self.
Not only will this help you to be authentic in your marketing and business, but it will also make you come full circle with who you truly are so that you can share your gifts with the world from a place of knowing and worthiness.
7Ps of Marketing – Improved for Heart-Centered Marketers
The 7Ps of Marketing has been an essential tool for marketers for decades, but it’s time for an upgrade.
With the ever-evolving world of business and marketing, the 7Ps no longer reflect the essential elements for a successful strategy for all marketers, especially heart-centered ones.
The times have changed, and the customers have changed.
What Makes People Buy?
Whether you’re a small business, a coach or consultant, or an offline retail shop, you need to market your products and services to sell.
But it’s hard to know what will work for your business when so many marketing strategies and tactics exist.
Customer-Centric Selling: a Reframe for Heart-Centered Entrepreneurs
Let’s suggest a reframing of the typical ‘customer-centric’ selling approach. It involves shifting the focus away from the customer only and towards a more holistic view.
Unlocking the Power of Human Marketing: Strategies for Success
Marketing has taken on a new dimension – Human Marketing, or H2H (Human to Human) Marketing. This is a new wave of marketing.