Selling Like We're Human
Selling Gets a Remake
A roadmap to selling from the heart in a new business world!
Is selling hard, uncomfortable and draining to you?
Are you tired of the ‘always be closing’ and sleazy car salesmen approach?
You’re not alone.
It is a revolution pushing up through the cracks of the conventional business world.
SELLING LIKE WE’RE HUMAN is for quietly rebellious business owners like you who want to sell from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind!
Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business !
Buy the book on my site (ebook only)
Buy the book on Amazon (ebook, paperback and hardcover)
Add the Mandalas & Selling workbook to your cart!
Get creative, grab your coloring pencils and add a copy of my new ‘Mandalas & Selling’ workbook to your Amazon cart.
The beautiful questions come from the book and we have my son Simon to thank for the designs of the mandalas !
It’s time to find your way back to that child-like creativity.
Paperback only (obviously!)
Read the 1st Chapter of Selling Like We're Human for Free
Enter your details below and I’ll send you the first chapter (and two other emails with resources) to your inbox.
You can opt-in above to have it sent to your inbox – with two other emails and further resources.
Or, you can simply click here to instantly download it as a pdf.
Your contact information is safe, and will not be used in ways
other than stated on this page.
Buy the book on my site (ebook only)
Buy the book on Amazon (ebook, paperback and hardcover)
Comparison: Selling Like We’re Human vs Traditional Sales Books
| Feature / Aspect | Selling Like We’re Human | Traditional Sales Books |
|---|---|---|
| Core Philosophy | Invite with resonance, not pressure | Persuade using scarcity, objections, urgency |
| Sales Conversations | Curious, co-creative, safety and fit-focused | Scripted, objection-handling, closing techniques |
| Process Framework | Gentle Sales Path (permission, follow-up, consent) | Funnel stages, hard deadlines, rigid sequence |
| Tone & Voice | Warm, human, values-aligned | Authoritative, transactional, formulaic |
| Ideal Clients | Who resonate with your message, align with your values | Anyone reachable with enough promotion and persuasion |
| Long-term Impact | Trust, loyalty, referrals, ease | Short-term spikes, buyer’s remorse, churn |
| Accessibility | Friendly to beginners — no need for heavy sales experience | Often assumes mastery of persuasion, scripts, frameworks |
| Emotional Experience | Less stress, lower resistance for client & seller | More tension, pressure on both sides |
Free Bonus Material for Selling Like We're Human
A free workbook with all the exercises from the book - for Humane Sellers
The One-Page Marketing Plan helps you reflect on your 7Ps of Humane Marketing
The Creativity (or Bubble) Mandala to help you turn on your right brain while thinking about your marketing.
The Humane Marketing Empathy Map to think about your ideal client and what they say, think, do and feel.
The Humane Marketing Creed. This is what we stand for as Humane Marketers.
Buy the book on my site (ebook only)
BUY the book on Amazon
Add the Mandalas & Selling workbook to your cart!
Get creative, grab your coloring pencils and add a copy of my new ‘Mandalas & Selling’ workbook to your Amazon cart.
The beautiful questions come from the book and we have my son Simon to thank for the designs of the mandalas !
It’s time to find your way back to that child-like creativity.
Paperback only (obviously!)
FAQ about the Selling Like We're Human book
A kinder, values-aligned approach to sales that replaces pressure with resonance and consent. You’ll learn how to invite, not push.
Entrepreneurs, coaches, consultants, and creatives who want sales to feel natural and ethical—especially sensitive or purpose-driven folks.
Instead of scripts, scarcity, and objection-crushing, it centers relationship, safety, and fit—so the right people say “yes” without force.
Design a Gentle Sales Path, host humane sales conversations, make offers confidently, and create follow-ups that respect boundaries.
No. The book is beginner-friendly and includes prompts, examples, and practices you can apply immediately.
Yes—worksheets, prompts, and podcast episodes to help you integrate the Gentle Sales Path.
Read the 1st Chapter of Selling Like We're Human for Free
Enter your details below and I’ll send you the first chapter (and two other emails with resources) to your inbox.
You can opt-in above to have it sent to your inbox – with two other emails and further resources.
Or, you can simply click here to instantly download it as a pdf.
Your contact information is safe, and will not be used in ways
other than stated on this page.
