In this section of the Humane Marketing Blog you find a selection of articles that have to do with humane marketing, lead generation, empathy in marketing, ethical and unethical marketing and more.
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TLDR: The Marketing Like We’re Human is a book and framework by Sarah Santacroce, founder of the Humane Marketing movement, offering heart-centered entrepreneurs an alternative to manipulative, pressure-based marketing. This page collects all 11 blog posts drawn from the book — each one a standalone deep dive into one aspect of humane, values-led marketing. Together …
The Complete Marketing Like We’re Human Blog Series Read More »
TLDR: Selling Like We’re Human is a book by Sarah Santacroce, founder of the Humane Marketing movement, offering heart-centered entrepreneurs a radically different approach to sales — one rooted in self-worth, genuine value, and human connection rather than scripts, pressure, and manipulation. This page collects all 10 blog posts drawn from the book, each one …
The Complete Selling Like We’re Human Blog Series Read More »
You want to grow your coaching business, but you’re already at capacity. This piece shows you how to reorganize your offers, pricing, and Gentle Sales Path so you can earn well, work with the right people, and still have a life.
TLDR: Marketing doesn’t have to feel pushy, overwhelming, or misaligned. In this final extract from Marketing Like We’re Human, Sarah Santacroce invites us to reimagine marketing as something human, honest, and aligned with who we truly are. This article is an extract from my book Marketing Like We’re Human, a book about ethical, humane, and …
Ethical marketing for solopreneurs—clear, consent-based, and zero-hype. This guide shows how to replace funnels with a Gentle Sales Path, nurture right-fit relationships, spot red flags with humane swaps, and track simple, values-aligned metrics so growth feels steady, sustainable, and kind.
The New Way of Selling: truth, sovereignty, worthiness. Ditch scripts and scarcity. Offer clear choices, spacious timing, and consent. If it serves—beautiful. If not—beautiful too.
Looking for a humane sales funnel alternative? Meet the Gentle Sales Path—sovereignty, transparent communication, ethical signposts, and calm, effective sales.
TLDR: Many businesses are built around maximizing profit, often at the expense of people or values. In this extract from Marketing Like We’re Human, Sarah Santacroce explores how creating a win-win approach can lead to more meaningful and sustainable success. This article is an extract from my book Marketing Like We’re Human, a book about …
How Can Your Business Be a Win-Win for Everyone? Read More »
Selling with ease starts long before the sales conversation.
When you align your sales approach with who you truly are, selling becomes a natural, heart-centered exchange instead of a pushy performance. In this article, we explore how Human Design, self-knowledge, and marketing invitations can help you create a Gentle Sales Path.
Discover how to create a business with heart — one that aligns with your values, honors people and planet, and helps you thrive without burnout. Practical steps and inspiration for changemakers and healers.
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