Below you’ll find a selection of articles that have to do with humane marketing, empathy in marketing, ethical and unethical marketing and more.
Some call it “responsible marketing”, others say “ethical marketing” and here we refer to it as Humane Marketing :-). No matter what you call it, it’s all about doing the right thing to leverage business for good. This article looks at what Responsible Marketing is and how you can be a Responsible Marketer too.
As a Changemaker you are driven by your passion and purpose – and wanting to make a difference in this world – and helping us all to change the paradigm. However, you may find yourself facing the challenge of marketing yourself and your services – a realm that might feel unfamiliar or even uncomfortable. This article is here to guide you through effective marketing strategies that align with your values, so you can authentically connect with your ideal clients and amplify your impact.
In this article, we’ll delve into why storytelling in marketing and how you can use it to a build a strong bond with your audience.
In this blog, we’ll provide an overview of leads in sales, from understanding what they are to the strategies you can use to acquire, nurture and convert them into customers. But most importantly, we’d like to help you humanize those leads and therefore give you a leads synonym.
Pain points are painful. Let’s find another word for this negative marketing language. This short article suggests a pain points synonym.
Adopting a holistic business approach is the only way you’ll want to grow your business if you’re a conscious entrepreneur or change agent
In this article we’re looking at strategies and tips for building an impressive personal brand that purveys a professional image, all while focusing on bringing all parts of you to your brand, the human and the pro, so that it connects with your audience and positions you as a (human) expert in your field.
Marketing is an essential part of any business. It helps to spread brand awareness and generate sales. However, it seems that over the last decade or so, marketing has become more and more unethical.
I’m ready to bet that when you decided to become a coach, you didn’t think about having to do marketing or worse, selling. But just like any business, you need to find clients, or help clients find you. This article goes over some of the best strategies of marketing for coaches, especially those who don’t want to adopt any of the pushy and salesy techniques they see out there. By implementing this 9-Step Strategy of marketing for coaches you will stand out with authenticity and heart in order to resonate with your ideal clients.
Would you benefit from infusing empathy into your marketing strategy? It took several years for me to realize; we MUST revisit the rules in this fast-paced, cut-throat business and marketing environment. Let’s introduce consumer empathy in our marketing strategies. By using empathy in marketing, you and your clients feel good.
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