Humane Marketing
for Organizations
Dear Marketing Impact Pioneer,
And as the CMO or other Marketing Professional you want to take the lead in creating marketing campaigns that are based on integrity and human impressions. You know that’s the only way forward to gain and keep the trust of your conscious clients. And you see it as your responsibility to steer your team in the right direction, away from broadcasting and hype marketing and towards the Humane Marketing approach.
WHY Humane Marketing ?
The world is changing!
We are on the verge of a new way of defining the way we do business!
From buying to selling, the marketplace has gotten more and more complex. And clients have become more conscious. The traditional marketing approach based on scarcity and fear is no longer in alignment with today’s customer’s wants and needs.
Now, more than ever, we are being asked to reinvent the way we market and sell.
Humane Marketing focuses on long-term sustainable strategy and value for current clients as well as future generations.
It’s founded on the basis of truth-telling, human(e) connection and integrity.
two concepts
Rumble, Rise, Resonate
When working with teams, we take them through the three stages of the labyrinth that lead to Humane Marketing:
- Rumble with your story
- Rise, be different & stand out
- Resonate with your clients
The 7Ps of Humane Marketing
Along the journey we’ll come across 7Ps of Humane Marketing serves as a simple framework to present this new approach of marketing to your team.
These tools help us navigate between the worlds of BEING and DOING.
This is important for organizations to pay attention to, because the boundaries between personal and professional, human and business, purpose and profit become less defined.
bring Humane marketing to your organization
How We Can Work Together: Virtual or In-Person
Humane Marketing Conference / Workshop:
a 90-minute introduction to Humane Marketing and an exercise about your conscious client and his wants and needs. Inspiration to see marketing differently
Purpose, Conscious Client & Storytelling:
a half- or full-day immersion in Humane Marketing and discovery of the Rumble, Rise & Resonate journey in order to uncover your company purpose, your conscious client, untold stories and come up with innovative and creative new marketing campaigns
3-Month Humane Marketing Audit of your current marketing & sales activities with my recommendations on how to pivot towards a more inclusive & humane approach
Bespoke Consulting and Mentoring – to accompany you on this journey to a humane & gentle marketing approach.
outcomes include
Reinforced pride in the organization
Engagement of the hearts and minds of clients and stakeholders
Creating the conditions for successful marketing innovation
Fresh marketing ideas that align with your conscious customers
Long lasting impact on
sustainability and revenue
- The end goal is not only a renewed alignment between the members of your team, but also a lasting impact on the business.
- Marketing team members will experience renewed passion for their jobs, feel more aligned with their company and deepen the relationships with each other.
- They will also feel encouraged to drop the compare-and-despair from cookie-cutter approaches and dare going deeper and more creative with “What would resonate with our people?’
- For the business this means that customers will experience more excitement to do business with a company that is aligned with their values, they will become loyal fans and refer their friends.
Overall this will have a positive and long lasting impact on sustainability and revenue.
METHOD & Tools
While the two concepts above serve as a roadmap, the workshop explores this new marketing paradigm through deep and deliberative dialogue. Each session is designed with a mix of theoretical content, co-development circles and smaller focus-groups.
Deep dialogue where everyone has a voice
Storytelling
The Global Sustainable Development Goals
Participatory Leadership Techniques
Are you ready to implement Humane Marketing in your organization?
Thanks for reading this far, dear Marketing Impact Pioneer!
You are the maverick the business world needs so desperately!
If you’d like more information on how we could work together, please download my complete brochure below.
This includes more info on my offerings as well as a link to book a time to talk with Sarah.
Not quite ready for a workshop but want to
meet like-minded marketers?
Attend a Marketing Impact Pioneer Circle
We invite you to step out of your comfort zone and embrace a new way of thinking, by putting humans at the core of your thinking and acting.
A new way of approaching marketing by collaborating with like-minded individuals.
And together we imagine a new way of being and using our skills as marketers.
A way that uses marketing as a leverage for good, not just for profit.
We’ll host the space and spark the conversation so you can ignite your thinking and be part of this Humane
Marketing Revolution and influence your company’s ecosystem.
Be the change you want to see in the world!
Check out the book
A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.
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“You don’t have to be pushy to be successful! Marketing Like We’re Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact – they also make the most money.”
–Dorie Clark, author of Entrepreneurial You and executive education faculty
