Dear Marketing Impact Pioneer,
And as the CMO or other Marketing Professional you want to take the lead in creating marketing campaigns that are based on integrity and human impressions. You know that’s the only way forward to gain and keep the trust of your conscious clients. And you see it as your responsibility to steer your team in the right direction, away from broadcasting and hype marketing and towards the Humane Marketing approach.
WHY Humane Marketing ?
The world is changing!
From buying to selling, the marketplace has gotten more and more complex. And clients have become more conscious. The traditional marketing approach based on scarcity and fear is no longer in alignment with today’s customer’s wants and needs.
Now, more than ever, we are being asked to reinvent the way we market and sell.
Humane Marketing focuses on long-term sustainable strategy and value for current clients as well as future generations.
It’s founded on the basis of truth-telling, human(e) connection and integrity.
Rumble, Rise, Resonate
When working with teams, we take them through the three stages of the labyrinth that lead to Humane Marketing:
- Rumble with your story
- Rise, be different & stand out
- Resonate with your clients
The 7Ps of Humane Marketing
Along the journey we’ll come across 7Ps of Humane Marketing serves as a simple framework to present this new approach of marketing to your team.
bring Humane marketing to your organization
How We Can Work Together: Virtual or In-Person
Humane Marketing Conference / Workshop:
a 90-minute introduction to Humane Marketing and an exercise about your conscious client and his wants and needs. Inspiration to see marketing differently
Purpose, Conscious Client & Storytelling:
a half- or full-day immersion in Humane Marketing and discovery of the Rumble, Rise & Resonate journey in order to uncover your company purpose, your conscious client, untold stories and come up with innovative and creative new marketing campaigns
3-Month Humane Marketing Audit of your current marketing & sales activities with my recommendations on how to pivot towards a more inclusive & humane approach
Bespoke Consulting and Mentoring – to accompany you on this journey to a humane & gentle marketing approach.
Reinforced pride in the organization
Engagement of the hearts and minds of clients and stakeholders
Creating the conditions for successful marketing innovation
Fresh marketing ideas that align with your conscious customers
Long lasting impact on
sustainability and revenue
METHOD & Tools
While the two concepts above serve as a roadmap, the workshop explores this new marketing paradigm through deep and deliberative dialogue. Each session is designed with a mix of theoretical content, co-development circles and smaller focus-groups.
Deep dialogue where everyone has a voice
The Global Sustainable Development Goals
Participatory Leadership Techniques
Are you ready to implement Humane Marketing in your organization?
Thanks for reading this far, dear Marketing Impact Pioneer!
You are the maverick the business world needs so desperately!
If you need help bringing Humane Marketing to your organization, let’s talk!
Please click the button below to fill out a short form.
Not quite ready for a workshop but want to
meet like-minded marketers?
Attend a Humane Marketing Circle
From late 2021 we will organize inter-company circles with fellow marketing professionals from different companies.
By exchanging knowledge, skills and experience we develop:
- Our individual and collective competence
- Cooperation and trust
- Innovative and new marketing ideas
- Attentive listening and speaking with intention
- Our perspective based on feedback from the collective intelligence
Check out the book
A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.
“You don’t have to be pushy to be successful! Marketing Like We’re Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact – they also make the most money.”
–Dorie Clark, author of Entrepreneurial You and executive education faculty