Humane Marketing
for Organizations

Dear Marketing Impact Pioneer,

You are a forward-thinking CMO or other (marketing) professional working in a small to mid-sized company. You are interested in ‘Business for Good’. You are motivated to build a company that balances purpose and profit and are therefore interested in creating trust-based relationships with your customers. You realize that businesses reflect the values of their leaders and you are open and curious to become a Humane Marketing leader and influence your company’s ecosystem.
 

And as the CMO or other Marketing Professional you want to take the lead in creating marketing campaigns that are based on integrity and human impressions. You know that’s the only way forward to gain and keep the trust of your conscious clients. And you see it as your responsibility to steer your team in the right direction, away from broadcasting and hype marketing and towards the Humane Marketing approach.

WHY Humane Marketing ?

The world is changing!

From buying to selling, the marketplace has gotten more and more complex. And clients have become more conscious. The traditional marketing approach based on scarcity and fear is no longer in alignment with today’s customer’s wants and needs.

Now, more than ever, we are being asked to reinvent the way we market and sell.

Humane Marketing focuses on long-term sustainable strategy and value for current clients as well as future generations.

It’s founded on the basis of truth-telling, human(e) connection and integrity.

two concepts

Humane Marketing Workshops

Rumble, Rise, Resonate

When working with teams, we take them through the three stages of the labyrinth that lead to Humane Marketing:

  1. Rumble with your story
  2. Rise, be different & stand out
  3. Resonate with your clients
7Ps Mandala

The 7Ps of Humane Marketing

Along the journey we’ll come across 7Ps of Humane Marketing serves as a simple framework to present this new approach of marketing to your team.

Humane Marketing for Organizations

bring Humane marketing to your organization

How We Can Work Together: Virtual or In-Person

The Humane Marketing Creed

Humane Marketing Conference / Workshop:
a 90-minute introduction to Humane Marketing and an exercise about your conscious client and his wants and needs. Inspiration to see marketing differently

The Humane Marketing Creed

Purpose, Conscious Client & Storytelling: 
a half- or full-day immersion in Humane Marketing and discovery of the Rumble, Rise & Resonate journey in order to uncover your company purpose, your conscious client, untold stories and come up with innovative and creative new marketing campaigns

The Humane Marketing Creed

3-Month Humane Marketing Audit of your current marketing & sales activities with my recommendations on how to pivot towards a more inclusive & humane approach

The Humane Marketing Creed

Bespoke Consulting and Mentoring – to accompany you on this journey to a humane & gentle marketing approach. 

outcomes include

Reinforced pride in the organization

Engagement of the hearts and minds of clients and stakeholders

Creating the conditions for successful marketing innovation

Fresh marketing ideas that align with your conscious customers

Long lasting impact on
sustainability and revenue

Humane Marketing for Organizations

Overall this will have a positive and long lasting impact on sustainability and revenue.

METHOD & Tools

While the two concepts above serve as a roadmap, the workshop explores this new marketing paradigm through deep and deliberative dialogue. Each session is designed with a mix of theoretical content, co-development circles and smaller focus-groups. 

Deep dialogue where everyone has a voice

Storytelling

The Global Sustainable Development Goals

Participatory Leadership Techniques

Are you ready to implement Humane Marketing in your organization?

Thanks for reading this far, dear Marketing Impact Pioneer!

You are the maverick the business world needs so desperately!

If you need help bringing Humane Marketing to your organization, let’s talk!

Please click the button below to fill out a short form. 

Not quite ready for a workshop but want to
meet like-minded marketers?

Humane Marketing Circles

Attend a Humane Marketing Circle

From late 2021 we will organize inter-company circles with fellow marketing professionals from different companies. 

By exchanging knowledge, skills and experience we develop:

  • Our individual and collective competence
  • Cooperation and trust
  • Innovative and new marketing ideas
  • Attentive listening and speaking with intention
  • Our perspective based on feedback from the collective intelligence

Check out the book

A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.
***

You don’t have to be pushy to be successful! Marketing Like We’re Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact – they also make the most money.”

–Dorie Clark, author of Entrepreneurial You and executive education faculty

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The 7Ps of Humane Marketing

Get the Fill In the Blank One-Page Marketing Plan

7Ps Mandala

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