Conscious & Humane Business Marketing Coaching
Business Marketing Coaching – the Humane Way, is a professional service that helps entrepreneurs and organizations develop ethical, effective, and sustainable marketing strategies. A business marketing coach provides guidance to clarify messaging, identify ideal clients, and create values-driven approaches that build visibility and growth without relying on pressure or manipulation.
Hi there, heart-centered entrepreneur 👋🏽
Let me guess, is this what you want?
- A consistent flow of clients you love and who love you
- The freedom to say no to clients and projects that drain you
- Make more sales but skip the sales conversations 😉
- In the end, all you really want is to show up, make a difference & be happy!
But right now you’re not there yet...
- You are working too many hours for too little return
- You feel like you have no clear system for getting clients
- You need help with your branding, packaging and selling
- You wish someone else would do your marketing for you
- You feel alone in this entrepreneurial journey !
... and that's why you're considering to work with a Business Marketing Coach
But not only do you want to work with a business marketing coach, but with someone who has humane and conscious values.
You’re in the right place since you landed on Humane.Marketing
Our Humane Business Marketing Coaching is based on my books, Marketing Like We’re Human and Selling Like We’re Human and the 7 Ps of Humane Marketing framework I outline within it.
Every coaching client also gets access to the Marketing Like We’re Human Online Program.
Keep reading to learn more about our 1:1 business marketing coaching options, and to select the best-fit program for you 🙂
Thank you for being a Humane Marketer! 🙏🏽
Warmly
Sarah
humane Business Marketing Coaching is based on two FRAMEWORKS
As an entrepreneur, knowing yourself is a significant part of the journey,
and we can guide you through that process.
Rumble, Rise, Resonate
Your coach will take you through the three stages of the labyrinth that lead to Humane Marketing:
- Rumble with your story
- Rise, be different & stand out
- Resonate with your clients
The 7Ps of Humane Marketing
Along the journey you’ll come across 7Ps of Humane Marketing serves as a simple framework to present this new approach of marketing.
Humane & Conscious vs. Traditional Business Marketing Coaching
| Aspect | Humane & Conscious Coaching | Traditional Coaching/Marketing |
|---|---|---|
| Core Philosophy | Values-driven, human-centered, focused on trust and authenticity | Profit-first, often focused on growth at any cost |
| Approach to Clients | Sees clients as whole humans with needs, emotions, and values | Treats clients mainly as buyers or leads |
| Marketing Style | Based on resonance, storytelling, and long-term relationships | Often uses persuasion, pressure, or scarcity tactics |
| Business Growth | Sustainable, aligned with personal values and lifestyle | Aggressive, focused on scaling fast regardless of fit |
| Coaching Relationship | Partnership, co-creation, and deep listening | Directive, often prescriptive with one-size-fits-all solutions |
| Measures of Success | Alignment, wellbeing, client satisfaction, steady growth | Revenue, speed, volume of sales or leads |
| Tools & Frameworks | Uses humane frameworks like the 7Ps of Humane Marketing | Relies on funnels, scripts, and performance metrics |
| Long-Term Impact | Creates businesses that feel good, do good, and last | Risk of burnout, disconnection, or misalignment with values |
YOUR Conscious Business Marketing COACHING OPTIONS
1:1 Coaching with one of our certified Coaches
Each of the Humane Marketing / Business Coaches has been hand picked by Sarah. Every Coach has extensive business experience coupled with a kind and humane approach to business. No matter who you choose to work with, you will be gently guided in your business and marketing strategy.
All of them have been through the Marketing Like We’re Human program themselves.
Our coaching engagements are set-up on a monthly retainer basis; for a minimum of 3 months.
The investment starts at $550 per month.
Together with your coach, you will choose a recurring day and time for your calls to reduce friction for scheduling (though you can always adjust on a one-off basis as needed), and you will be invoiced once per month. After the 3 months you’re free to cancel at any time.
Your Monthly Business Marketing Coaching includes
Two 45-minute coaching sessions per month, over Zoom (may vary by coach).
Email Coaching in-between sessions.
Access to Sarah’s Marketing Like We’re Human Online Program as well as further resources, tools and recommendations directly from your coach.
OR
1:1 Business Marketing Coaching with our founder, Sarah Santacroce, Conscious Business Coach
Sarah works with maximum three clients per month to help them create their life’s work.
Find out more about coaching with Sarah & apply for a call with her.
NEXT STEPS TO GET STARTED
Browse through the certified Humane Marketing Coach profiles above and select your coach or apply for a call with Sarah
Book your complementary 30-minute Clarity Call, to explore how coaching can help you.
Start coaching! Once you’ve explored IF and HOW coaching can help you, and your payment is set up, you’ll get access to the online program and you’ll schedule your first call with your coach.
Not quite ready for 1:1 Humane Business Marketing Coaching? Choose our Self-Study program
Maybe it’s not the right time for 1:1 Coaching yet? In this case have a look at the Marketing Like We’re Human Online Program. It’s a self-paced program including:
- video tutorials
- workbooks
- a private community to ask your questions
FAQ about Business Marketing Coaching
Business marketing coaching is personalized 1:1 support that helps you grow your business in a way that feels authentic and aligned with your values. A coach guides you to create marketing strategies that fit who you are and what your clients truly need.
You’ll typically meet with your coach on a regular schedule (for example, two calls per month) to talk through your goals, challenges, and next steps. Between sessions, many coaches also provide resources, exercises, or email support so you keep moving forward.
A marketing coach is ideal for business owners, entrepreneurs, and changemakers who feel stuck with their marketing, want to attract clients without gimmicks, or are looking for a more sustainable and values-driven way to grow.
A marketing coach focuses on your visibility, messaging, and client attraction strategies. A business coach looks more broadly at your overall business model, systems, and profitability. Some coaching blends both.
You can expect greater clarity in your message, more confidence in your offers, and practical strategies to reach your ideal clients. Many clients also report feeling more authentic, less pressured, and more at ease with their marketing.
Costs vary by coach and program. Some work on a monthly retainer (e.g., $500–$1,000 per month), while others offer packages for 3 or 6 months. Prices reflect the level of personal attention and resources included.
Look for someone whose values and approach align with yours. Read their philosophy, testimonials, and see if they offer a free clarity or discovery call to get a feel for how they work.
Humane and conscious business marketing coaching goes beyond traditional strategies. It’s not about quick fixes or pushing people into buying. Instead, it focuses on building trust, creating resonance, and marketing in ways that honor both your values and your clients’ needs. It helps you grow a business that feels good, does good, and sustains you over the long term.
