The Humane Business Manifesto

It all started with the
Humane Business Manifesto...

A few years ago I had an epiphany that led me to reserve the domain name for “The Gentle Business Revolution.” With all the ‘nongentleness’ going on in the world, I knew it was the perfect term.

The domain name then inspired a manifesto, which then lead to the first book.

While the name changed (read the full story here), the concept stayed the same.

Let’s bring the Human(e) Connection back to business and marketing. 

The Humane Business Manifesto

The Humane Business Manifesto

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As Humane Marketers we follow
the principle of the Triple Win:

Win for the planet
Win for our clients
Win for ourselves

Besides that we are guided by the following ethics:

Our Guiding Principles

Integrity

Integrity is everything for a Humane Marketer. It applies to every aspect of marketing, promotion and sales.

Fairness

We care deeply about our clients and offer fair solutions based on real value. 

Shared Humanity

We see every human being as unique and whole. We treat our clients the way we would want to be treaded.

Sustainability

We apply an ethical and sustainable approach to marketing. We are change-makers before we are marketers!

The 7Ps of Humane Marketing

7Ps Mandala

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One-Page Marketing Plan

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other than stated on this page. 

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The 7Ps of Humane Marketing

Get the Fill In the Blank One-Page Marketing Plan

7Ps Mandala

Your contact information is safe, and will not be used in ways
other than stated on this page.