Conscious Business Coaching

Hi there, I'm Sarah 👋🏽 I'm your Conscious Business Coach

I’ve been offering conscious business coaching for Changemakers & established heart-centered entrepreneurs who want to use humane tactics to build their business (and contribute to make this world a better place) for almost 20 years.

Let me guess, is this more or less what you want?

Conscious Business Coach Sarah Santacroce helping solopreneurs build businesses rooted in integrity and compassion.

But right now you’re not there yet...

That's why you're looking for conscious business coaching...

And that’s where I come in. I hold your hand and walk you from a state of overwhelm and frustration to serenity, clarity and success on your terms.

There are a few things that set me a part

The Business Side

Portrait of Sarah Santacroce, author of Marketing Like We’re Human and Selling Like We’re Human.

20+ years in business

Real-world experience with measurable results

2000+ clients served

Entrepreneurs, founders, coaches, corporates, business schools

Proven offers

Coaching, programs, products & services

2 Amazon bestsellers

Marketing Like We’re Human & Selling Like We’re Human

Sought-after speaker

Conferences, summits, over 100 podcasts worldwide

Flagship programs since 2019

Marketing Like We’re Human, future-focused sales

The Human Side

Sarah Santacroce, Conscious Business Coach, scale your business with integrity.

Gentle but fierce

Deep care, zero nonsense

Structured & intuitive

Clear thinking meets deep listening

Grounded, not fluffy

Woo-aware, pragmatically applied

Loyal by nature

Long-term client relationships matter

Swiss roots, global heart

Conscious business beyond borders

Big ideas, grounded in real-world results.

Where right brain creativity meets left brain strategy



According to ICF, 70% of individuals report improved work performance after coaching

Here Are some ideas of what we can work on together...

Sarah Santacroce, Conscious Business Coach and author, encouraging solopreneurs to sell and market ethically

 

It’s time to go pro!

Together we create the strategy – and I hold you accountable to implement it. 

"After a disheartening experience with another female business coach who turned out to simply be regurgitating the same old "bro marketing" approach that didn't sit well with me (and actually triggered more anxiety), I found Sarah. Her "Human" approach to business and marketing resonated with me on a soul level and offered me the opportunity to breathe when I hadn't realized I was holding my breath.

Working with Sarah brought the pieces of my business and personal puzzle together in a way that makes sense to me. She helped me go from stuck and shaking to a new and improved path to selling and success.

1:1 Conscious Business Coaching
with me includes:

Bi-Weekly 1:1 Sessions

Focused Zoom calls for clarity, aligned strategy, and next steps.

Ongoing Direct Support

Unlimited access to me between sessions — mindset, feedback, decisions.

Review Your Work

Thoughtful feedback on your content, offers, and ideas as they evolve.

Programs Included

Access to my frameworks and programs, shared as they’re relevant.

Tools & Templates

Planners, frameworks, and resources so insights turn into action.

My Brain on Your Business

I work with max. three 1:1 clients so your business gets my full attention.

 

This is a bespoke, high-touch coaching container — When you work with me you get my full attention !

What's the Investment?

My ‘Scaling with Integrity’ Coaching starts at $2700 /€ 2400 for 3 months. 

This is a high-touch, premium 1:1 container shaped by nearly 20 years of real-world business experience, and I work with a maximum of three private clients at any given time.

Mentorship: One-third of successful entrepreneurs have turned to a mentor (only 14% of entrepreneurs with failed businesses have done the same).
Xero Study, 2015

What Past Clients Say

"I worked one to one with Sarah over a three month period and during this time she helped me to focus and look at the systems that I use to support my business. She expertly guiding me through the automation process so that I could spend more time working with clients rather than on tasks that could be automated. She also did a great review of my website and has helped me redefine my ideal client. This is something that has been a challenge for me over the years as I work in companies, with individuals, in schools and with adolescents. Narrowing this down has not been easy.
The three months we were together were intense and I will be doing another three months with Sarah soon as the time spent with her helped me leap frog to the next level with my business.
Sarah is very articulate, understands a vast amount with respect to running your own business besides being an expert marketer. She has access to a plethora of resources, is dedicated to her clients, over delivers and is just a fun, kind person to work with. You feel good after your sessions and she is firm enough to keep you on track. A good investment for any business.”

🚩 Click here to read or watch a full case study with Annette. 

“I feel like I have found a way to connect with my people that feels good. I realized how much maybe unconsciously I was focusing on social media as my primary marketing strategy – and as a creative that’s not what lights me up. I want to be out there – talk to my people, create art with them. Running these workshops (and thinking that that is my marketing), that’s what makes me happy!”
Myriam Martinez, Marketing Like We're Human Program Case Study
Myriam Martinez
Women’s Mental Wellbeing Coach and Art Therapist

🚩 Click here to read or watch a full case study with Myriam. 

“I needed to work with a marketing coach who understood that some of us in business are trying to change the status quo by developing more heart- based and value aligned ways of reaching our audiences. I also wanted to work with someone who is smart, experienced, and able to guide and support a seasoned coach. So I am thankful to have met Sarah at the right time and to discover her ‘humane marketing’ approach. Sarah shared many of my values and clarified the minimum amount of mainstream marketing I need to adhere to without compromising my principles.”
Ozlem Imil, 1:1 Coaching Client
Özlem Imil
Conscious Leadership and Life Design Coach

🚩 Click here to read or watch a full case study with Özlem. 

Perceived value: 88% of business owners with a mentor say that having one is invaluable.
SBA, 2019

Clarity Call Application for the 1-on-1 'Scaling with Integrity' Coaching

During our time together:

I’ll be asking questions about you and your business, apply my empathy & listening skills, and at the end of the call, I will make recommendations for next steps: either we mutually agree to work together or I can point you in other directions, give you links to valuable resources etc. I’m not using any sales script, it’s literally a conversation between two humans 🙂

You can review all the info in my 1-on-1 Coaching Guide. Click to download.

Once I reviewed your info I’ll email you with my calendar link so we can hop on a 30-minute Clarity Call. I look forward to it!

FAQ about Conscious Business Coaching

Conscious business coaching helps you build a business aligned with your values, intuition, and impact, while traditional business coaching focuses mainly on profit, formulas, and external goals. It prioritizes ethical marketing, sustainability, and personal alignment so your business feels good and grows.

Traditional Business CoachingConscious Business Coaching
Focuses mainly on profit, performance, and efficiency.Balances purpose, people, planet, and profit.
Often follows set frameworks or “success formulas.”Tailors the process to the client’s values, energy, and unique path.
Emphasis on growth at all costs.Emphasis on ethical, sustainable, aligned growth that feels good.
Measures success with financial metrics only.Measures success with wholeness: fulfillment, impact, and financial well-being.
Encourages competition.Encourages collaboration and co-creation.
Often treats business and personal life as separate.Recognizes that who you are and how you show up shapes your business.
Pushes people toward external goals.Invites you to listen to inner wisdom and create from the inside out.
Uses pressure and accountability as motivators.Uses compassion, clarity, and curiosity to inspire action.

If the right side of this table resonates with you, then you’re in the right place!

 

Yes — and often in a more sustainable way. When your business is aligned with who you are, you naturally attract ideal clients who resonate with your message. Financial results are part of the outcome, but they’re built on trust, integrity, and meaningful relationships rather than quick wins.

Not at all. Conscious business coaching is for anyone who wants to run their business with more awareness and integrity. Whether you’re a creative, consultant, or service provider, this approach helps you grow a business that feels good to you and contributes positively to the world.

It’s both. While I like the woo and all the information we can get from our Human Design, Astrology etc, I’m also a grounded Capricorn, who only shares what works, based on my 20 years of experience. And I’m not shying away of telling you the truth about what doesn’t work. 

Yes, very much so. Structure creates freedom and I often start with the big rocks/small rocks theory when working with new clients. 

Conscious business coaching usually ranges from a few hundred to several thousand dollars per month, depending on the coach’s experience and the level of support. My 1:1 “Scaling with Integrity” Coaching starts at $2700 / €2400 for 3 months, with humane payment plans. And I’m always open to discuss my rates and find a win-win if it’s a good fit. 

FAQ about working with Sarah Santacroce, Conscious Business Coach

Working with me, previous clients had results such as…

  1. Redefined their brand with a focus on their unique super powers & personality so that ideal clients immediately get it

  2. Built the foundations of their life’s work: based their WHY on the 17 Sustainable Development Goals

  3. Gained confidence in selling their products and services – so that they can show up in a bigger way

  4. Doubled their demand within 3 months of working with me

  5. Streamlined their gentle sales path with sign posts and increased conversions

  6. Hosted an online summit and gained exposure to more of their ideal clients

  7. Found ways to increase their effectiveness by automating many tasks and outsourcing others

  8. Learned to say no to projects and figured out that this actually frees up time for other, more lucrative mandates.

  9. Increased their passive income

  10. Taken parts of their business online so that they can leverage their time better (online course, online scheduling calendar…)

Yes! You can pay monthly. 
If you need to pay over a longer period, I may be able to extend the plan further with a Humane Payment Plan. Let’s just have a human conversation about it. 

Have a look at my flagship program, Marketing Like We’re Human aka The Client Resonator. 

Every month, I also offer 5 x 1-hour Conscious Marketing &  Business Coaching slots. 

Because I bring all of me to my marketing I attract clients who are thoughtful and considerate and often worry about bothering me too often. 

But in this 1:1 mentoring package there is no such thing as ‘bothering me’.

I take care of my own boundaries: I take weekends off if I want to, and I usually turn off my phone after dinner (I do get bored while cooking though, so you can definitely catch me then😋) . I’ll also let you know if I think your emails or messages need to wait until the next call. Do keep in mind that I’m based in Europe, so if you are in the US, that means that when you get up it’s already my afternoon. It has never been a problem for my clients. In fact they like that they wake up to an email from me!

In other words there is no limit to how often you can contact me!

This is exactly what this 1:1 package is about! And the reason why I’m only working with three 1:1 clients at the same time!

  • You are a passionate Changemaker / entrepreneur who wants to make a difference and contribute to the current paradigm shift
  • Your business is established (0.5 – 5 years, or more)
  • Similar to my journey, you may at the beginning of your second business, your life’s work
  • You are in the service business
  • You are selling your services either to individuals or organizations
  • You are looking for accountability and guidance
  • You are ready to do the work & invest in your business
  • You’re an all-round nice person. I only work with nice people 😉
  • You are familiar with my work and Humane Marketing and have the same values

I invite you to book a free 30 minute Clarity Call using the button below (with zero pressure) & we’ll make sure we’re a good fit together before moving forward.

I’ll be asking questions about you and your business, apply my empathy & listening skills, and at the end of the call, I will make recommendations for next steps: either we mutually agree to work together or I can point you in other directions, give you links to valuable resources etc.

I’m not using any sales script, it’s literally a conversation between two humans 🙂

During a coaching session we always start with 3 breaths, to connect our hearts and minds. Then we dive deep into the area of your business you want to streamline or grow. I ask a lot of questions, make suggestions, share tools, ideas, best practices. At the end of the call we make a summary of all the things you’ll be implementing in between sessions – or want my feedback on before the next session. 

Yes I do. We share everything on a Trello board and I give you lots of feedback on what you’re working on between sessions. If I don’t hear from you, I’ll check in via email. 

It depends what your preference is and where you’re at in your business. I do have the 7Ps of Marketing Framework I follow with some clients who are in the early stages of their business. But for most 1:1 clients it is highly personalized to their needs. 

You can watch the in depth case studies I did with a few clients to get an idea of what kind of ‘results’ we can achieve together: 

Whenever I look for a coach, I look for someone with the with the same worldview.

They don’t have to be my twin, but I believe it helps to have the same core values.

How will you know my values? Well, I could list them here, but it’s a much better idea if you do your research on me yourself.  

You can start with my About Page, listen to my podcast, or read my books

And download my One Page Marketing Plan with the 7Ps of Humane Marketing to get an idea of how I communicate. 

But in a nutshell, here’s the potential for the future, the one I believe in:

  • A world where joy, empathy, and kindness are the currency
  • A world where marketing fosters a sense of belonging, not isolation
  • A world where entrepreneurs who use ethical marketing are the ones that not only make the biggest impact but also make the most money and use that money to make the world a better place.

What about you?

  • I do my best work with changemakers, deep thinkers, solution creators, sensitives and other misfits who are ready to roll back their sleeves and take action.
  • I enjoy working with humans of any gender and race who embrace both energies, the masculine and the feminine, because we need both to run a Humane Business.
  • I’m excited when I get to help you create your life’s work, whether that is a brand new business, or a remodeling of an existing business.
  • Together we are a team that makes a bigger impact: while for now I concentrate on helping solopreneurs and changemakers, I have a previously sold my LinkedIn services to Corporates and love to support Changemakers who help with the paradigm shift on the organizational level!

Here’s where you’re at:

You have done a fair amount of inner work already. 
And this is not your very first year in business (if it is, you’re a perfect fit for one of our certified Humane Marketing Coaches)
Maybe I’m not your first Business Coach, but maybe your first holistic one 😉

What is it like to work with me?

Working with me is intense, I expect a lot, but give even more, in typical mama 🐻 style. 
I see you as a whole human and I’ll bring all of me to my coaching. No masks. 
I only ever work with 3 clients at a time in order to manage my energy and give you my full attention. 
All my past clients are now good friends.

Click here to fill out a quick form to apply for a Clarity Call with me. 

If you just want to ask me a question, you can do so through the Videoask option in the middle of the page. The Clarity Call is reserved for people who are ready for coaching and have done their research on me.

"Sarah was the first business coach who encouraged me to not constantly do more but to actually do less and be more. I felt seen and heard as a whole being and the work with Sarah is a collaboration and co-creation and much more than a business coaching.”
Growth impact: 92% of small business owners say mentors and coaches directly impact their growth and survival rates.
Kabbage

Humane Marketing cares

>> Not quite ready for 1-on-1 coaching? Reserve a 1-hour Conscious Business Coaching with me or check out my flagship online program ‘Marketing Like We’re Human‘ or download my 1-Page Marketing Plan<<

The 7Ps of Humane Marketing

Get the Fill In the Blank One-Page Marketing Plan

One-Page Marketing Plan by Sarah Santacroce, Conscious Business & Marketing Coach

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