These conversations fall under the P of Product of the Humane Marketing Mandala. If you don’t know what I’m talking about, you can get your 1-Page Marketing Plan with the 7 Ps of Humane Marketing at https://www.humane.marketing/1page
In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses and draws parallels to product lines commonly used in product-based businesses. I explain how service lines can provide clarity, structure, and differentiation to offerings.
In this episode of “Marketing for Artists,” we talk with Miriam Schulman, a successful artist, author, and business coach. With her book Artpreneur, Miriam has helped countless artists and creatives build thriving businesses and take their marketing to the next level. In this conversation, Miriam shares her expertise and practical tips for promoting art online …
Today’s conversation fits under the P of Product of the 7Ps of Humane Marketing. Today I’m speaking to an online bestie based in Norway. Solveig Petch [she/her] who goes by Petchy is a brand strategist and designer for values-driven business owners who want to build brands their way; without compromising their integrity or resorting to …
Today’s conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala. We’re talking about the membership business model today. I recently recorded a muse episode about two books I re-read regarding this same topic, so if you missed that solo episode go back and take a listen. …
Today’s conversation fits under the P of Product. And since many of us have online businesses, that means the digital presentation and packaging of your products which includes your website. So today I’m bringing you my very own web guy, Mark Hunter. I’ve been working with Mark since the early days, probably close to 10 …
Today’s conversation about branding and marketing with authenticity fits under the 2nd P of the Humane Marketing Mandala, the P that stands for Personal Power. I’m talking to Lisa Haggis about being honest with ourselves so we can be honest with our clients. Lisa Haggis, the founder of Realize Your Brand, helps entrepreneurs discover how …
On this solo episode, I’m answering the question “What if I Have More Than One Ideal Client?” We’ve all heard the importance of having a niche as an entrepreneur, especially when starting out. But I want to challenge you to think about what niche means to you. You’ll hear my approach to niching and examples …
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