In this section of the Humane Marketing Blog you find a selection of articles that have to do with humane business, being human in business, authentic business strategy, the upcoming book about Humane Business and more.
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TLDR; According to Sarah Santacroce, founder of Humane Marketing, Business Like We’re Human is a four-part inner journey — Wake Up, Reimagine, Recalibrate, Integrate — for changemakers who want to recalibrate their business to fit their life, and find inner peace so they can create outer change. This page collects all 9 blog posts from …
The Complete Business Like We’re Human Blog Series Read More »
TLDR; According to Sarah Santacroce, founder of Humane Marketing, there are four stages to building a conscious business: Wake Up, Reimagine, Recalibrate, and Integrate. Together, they form a complete inner journey — one that moves from releasing inherited myths about work, through visioning and recalibration, to rooting new values into daily life. Inner peace is …
TLDR; According to Sarah Santacroce, founder of Humane Marketing, knowing how to run a business that fits your life requires recalibrating three things: your marketing and sales, your systems and technology, and your support team. This chapter of Business Like We’re Human is the most practical in the book — and it starts with a …
TLDR; According to Sarah Santacroce, founder of Humane Marketing, genuine connection in business isn’t built through networking — it’s built through authenticity, personal culture, and the willingness to let people actually see you. This chapter of Business Like We’re Human explores what an authentic relationship culture looks like in practice, and why it changes everything …
The Difference Between Networking and Genuine Connection in Business Read More »
TLDR; According to Sarah Santacroce, founder of Humane Marketing, the opposite of hustle culture isn’t laziness — it’s Ubuntu: the African philosophy that says “I am because we are.” This chapter of Business Like We’re Human explores what it means to run a business rooted in interconnectedness with other humans, with nature, and with future …
TLDR; According to Sarah Santacroce, founder of Humane Marketing, future self visualization for entrepreneurs is not a productivity tool — it’s a way of accessing clarity that planning alone can’t reach. In this chapter of Business Like We’re Human, two very different experiences with future self work point to the same truth: the vision comes …
What Your Future Self Wants You to Know About Your Business Read More »
TLDR; According to Sarah Santacroce, founder of Humane Marketing, high impact work for entrepreneurs is not about squeezing more into less time — it’s about radical clarity on what actually matters, redesigning your days around being human first, and letting go of productivity as an identity. This chapter of Business Like We’re Human is an …
TLDR; Entrepreneurial loneliness is one of the least talked-about costs of building a business alone. Chapter 3 of Business Like We’re Human connects that loneliness to our scarcity programming, our disconnection from community and nature, and makes the case for a different way — one that starts with spaciousness and ends with contribution. There’s something …
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