Below you’ll find a selection of articles that have to do with creating a humane business, being human in business, humane business strategy, the upcoming book about Humane Business and more.
Some call it “responsible marketing”, others say “ethical marketing” and here we refer to it as Humane Marketing :-). No matter what you call it, it’s all about doing the right thing to leverage business for good. This article looks at what Responsible Marketing is and how you can be a Responsible Marketer too.
As a Changemaker you are driven by your passion and purpose – and wanting to make a difference in this world – and helping us all to change the paradigm. However, you may find yourself facing the challenge of marketing yourself and your services – a realm that might feel unfamiliar or even uncomfortable. This article is here to guide you through effective marketing strategies that align with your values, so you can authentically connect with your ideal clients and amplify your impact.
In this blog, we’ll provide an overview of leads in sales, from understanding what they are to the strategies you can use to acquire, nurture and convert them into customers. But most importantly, we’d like to help you humanize those leads and therefore give you a leads synonym.
Pain points are painful. Let’s find another word for this negative marketing language. This short article suggests a pain points synonym.
Adopting a holistic business approach is the only way you’ll want to grow your business if you’re a conscious entrepreneur or change agent
In this article, we explore the impact of scarcity marketing on our personal and business well-being and explore ways to ensure that our marketing efforts align with our values and how marketing from abundance can help nurture tranquility and calm even in times of urgency.
In this article, we’ll dive into the concept of “Fake it Till You Make it,” exploring its positive aspects but also its ethical problems
“Sarah, I want to be authentic in my marketing. But how do I find my authentic self?”
This article explores avenues to help you on the journey to find your authentic self.
Not only will this help you to be authentic in your marketing and business, but it will also make you come full circle with who you truly are so that you can share your gifts with the world from a place of knowing and worthiness.
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