Marketing
Like We're Human
Marketing Gets a Remake
A book to change the current hype marketing paradigm
and reconnect with integrity & kindness!
Marketing Like We're Human
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.
But what if marketing didn’t have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? From LinkedIn consultant and marketing coach Sarah Santacroce comes a groundbreaking approach to marketing with integrity, empathy, and kindness—Marketing Like We’re Human.
A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.
You are in business to share your gifts with the world. Marketing Like We’re Human is the compass you need on your journey!
Buy the Marketing Like We're Human book (ebook only)
Buy the book on Amazon
Buy the ebook on Kobo
Buy the book on Audible
Add the Mandalas & Marketing workbook to your cart!
Get creative, grab your coloring pencils and add a copy of my new ‘Mandalas & Marketing’ workbook to your Amazon cart.
The beautiful questions come from the book and we have my son Simon to thank for the designs of the mandalas !
It’s time to find your way back to that child-like creativity.
Paperback only (obviously!)
Read the 1st Chapter of Marketing Like We're Human for Free
You can opt-in above to have it sent to your inbox – with two other emails and further resources.
Or, you can simply click here to instantly download it as a pdf.
Your contact information is safe, and will not be used in ways
other than stated on this page.
Comparison: Marketing Like We’re Human vs. Traditional Marketing Books
| Marketing Like We’re Human | Traditional Marketing Books | |
|---|---|---|
| Core Focus | People, values, and relationships | Tactics, funnels, and conversions |
| Approach | Gentle, holistic, sustainable | Aggressive, pushy, short-term |
| Guiding Framework | The 7Ps of Humane Marketing | AIDA, persuasion formulas, hacks |
| Tone | Empathetic, conversational, human | Technical, numbers-driven, detached |
| Target Reader | Purpose-driven entrepreneurs, coaches, changemakers | Marketers seeking quick growth |
| Sales Philosophy | Selling as resonance and co-creation | Selling as persuasion and pressure |
| Long-term Impact | Builds trust, loyal communities, ease | Risk of burnout, mistrust, churn |
Free Bonus Material for the Marketing Like We're Human book
A free workbook with all the exercises from the book - for Humane Marketers
A free workbook with all the exercises from the book - for Marketing Impact Pioneers
The One-Page Marketing Plan helps you reflect on your 7Ps of Humane Marketing
The Creativity (or Bubble) Mandala to help you turn on your right brain while thinking about your marketing.
The Humane Marketing Empathy Map to think about your ideal client and what they say, think, do and feel.
The Humane Marketing Creed. This is what we stand for as Humane Marketers.
Buy the Marketing Like We're Human book (ebook only)
Buy the book on Amazon
Buy the ebook on Kobo
Buy the book on Audible
Add the Mandalas & Marketing workbook to your cart!
Get creative, grab your coloring pencils and add a copy of my new ‘Mandalas & Marketing’ workbook to your Amazon cart.
The beautiful questions come from the book and we have my son Simon to thank for the designs of the mandalas !
It’s time to find your way back to that child-like creativity.
Paperback only (obviously!)
FAQ About the Marketing Like We're Human book
It’s a practical and compassionate guide to marketing with integrity. You’ll learn how to align your visibility, messaging, and offers with your values—so marketing feels natural, not pushy.
Marketing Like We're Human is for purpose-driven entrepreneurs, coaches, consultants, and creatives who want sustainable growth without hype, manipulation, or burnout.
Instead of tactics-first “growth hacks,” this book centers the human behind the business. You’ll work with the 7Ps of Humane Marketing to build resonance, trust, and long-term relationships.
You’ll clarify your positioning, craft humane messaging, design a gentle visibility plan, and market your offerings with confidence—without betraying your values.
No. The book is beginner-friendly and includes exercises, prompts, and examples to meet you where you are.
Yes—worksheets, prompts, and podcast episodes are referenced throughout so you can apply what you learn step by step.
The Marketing Like We're Human Group Program
If you’d rather roll up your sleeves and apply these ideas than read about them in a book, the Marketing Like We’re Human Program is for you. It’s a guided journey where you bring your own business, your own voice, and your own people into the process. Instead of abstract theory, you’ll work step by step on creating a Gentle Sales Path, building resonance with your ideal clients, and shaping a marketing approach that feels natural and aligned. And you won’t do it alone — you’ll be supported by me and a community of like-hearted entrepreneurs. Learn more about the program here.
