Marketing Gets a Remake
Marketing Like We're Human
A book to change the current hype marketing paradigm
and reconnect with integrity & kindness!
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.
But what if marketing didn’t have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? From LinkedIn consultant and marketing coach Sarah Santacroce comes a groundbreaking approach to marketing with integrity, empathy, and kindness—Marketing Like We’re Human.
A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.
You are in business to share your gifts with the world. Marketing Like We’re Human is the compass you need on your journey!