In this section of the Humane Marketing Blog you find a selection of articles that have to do with humane selling, lead generation, empathy in sales, pain points, selling without a sales script, selling yourself, self promotion and more.
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TLDR; Bringing somatic, reflective, or inner work into companies does not mean putting on a corporate costume. By framing corporate offerings for coaches around real human outcomes, using simple language, and sending clean one-page proposals, you can work with teams while staying completely true to your values. A somatic coach sat across from me on …
Corporate Offerings for Coaches: How to Pitch Deep Work Read More »
TLDR; Marketing fatigue is your nervous system’s healthy refusal to participate in performative, algorithmic hustle. When you simplify your promotion down to genuine relationships, one primary watering hole, and a clear one-page plan, business feels peaceful and sustainable again. Last week, a client logged onto our 1-on-1 coaching call looking completely depleted. Before we opened …
Marketing Fatigue: How to Sell Without Burning Out Read More »
TLDR; You can build a steady, profitable coaching practice without cold DMs, fake countdown timers, or high-pressure enrollment calls. By anchoring your work in clear worldview positioning, sharing substantive long-form essays and podcasts, building genuine peer partnerships, and having honest discovery conversations, you attract aligned 1:1 clients who respect your boundaries and value your depth. …
How to Get Coaching Clients Ethically (Without DMs or Hype) Read More »
TLDR; Traditional marketing pushes us to agitate client pain points until people buy out of fear or exhaustion. Practicing ethical marketing messaging means respecting your client’s dignity, naming challenges with honesty, and holding open a grounded vision of relief, agency, and steady growth. A therapist launching a private coaching practice shared her new website with …
Ethical Marketing Messaging: The Pain vs The Antidote Read More »
TLDR; Building a business with integrity does not mean sacrificing profitability, hiding your work, or resigning yourself to perpetual financial struggle. By grounding your business in inner clarity (Passion & Personal Power), practicing humane marketing that attracts aligned clients naturally, and approaching sales as an empathetic conversation rather than an extraction, you can create a …
How to Build a Business with Integrity: The Complete Guide Read More »
TLDR; Trying to stand out by copying generic coaching formulas only makes you sound like everyone else. Discover how to excavate your authentic worldview, define your unique value proposition as a coach, and attract dream 1:1 clients without hype or sales pressure. When coaches and practitioners reach out to me for 1:1 Conscious Business Coaching, …
How to Find Your Unique Value Proposition as a Coach Read More »
TLDR; You can fill an intimate, high-touch program without hype launches, fake countdown clocks, or pushy sales scripts. Selling without aggressive marketing relies on honest physical capacity, a gentle sales path, and spacious conversations that respect your clients as autonomous partners. A client recently wrote to me on her Clarity Call intake form with a …
Selling Without Aggressive Marketing: A Practical Guide Read More »
TLDR; Getting the sale isn’t the end of the story — it’s the beginning of a new chapter. The INTEGRATE section of Selling Like We’re Human covers what happens after the yes: onboarding that makes clients feel truly welcomed, offboarding that respects their autonomy, the triple win that keeps humane selling meaningful, and the personal …
TLDR; The script-free sales conversation isn’t a free-for-all — it’s a carefully prepared, deeply human encounter. Chapter 9 of Selling Like We’re Human covers how to show up fully present, ask questions that open rather than corner, and handle objections — including price — with honesty, flexibility, and self-respect. You’ve done the inner work. You’ve …
A Beautiful Sales Conversation Without the Script Read More »
TLDR; The sales funnel treats people like numbers. A gentle sales path treats them like the smart, conscious humans they are — giving them time, signposts to rest at, and the freedom to arrive in your Serene Garden on their own terms. This chapter from Selling Like We’re Human shows you exactly how to build …
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