Writing a Book Is Good for Your Business

Today’s conversation with Siobhan Jones about why writing a book is good for your business fits under the P of Product in the 7Ps of the Humane Marketing Mandala

Siobhan Jones is a Writing Mentor, Self-Publishing Coach, and founder of The Unlocked Creative. Writing has always been on Siobhan’s heart.
After going from trauma to triumph Siobhan realized she had a story to share, a purpose to pen and a reason to write. She realized that she was called to help women stop hiding and go after their writing dream.

Now, Siobhan helps women to plan, write and publish their first book. Siobhan lives in Canberra, Australia with the loves of her life; her daughter, husband, and two talkative cats. When she’s not writing you can find Siobhan spending time with her family, patting cats, drinking coffee, imagining cactuses and sheep, and running (not all at the same time).

Siobhan’s favorite quote:
“Don’t wait. The time will never be just right.” – Napoleon Hill

"For entrepreneurs and solopreneurs, a book can really build that one-to-one intimate relationship with your client or your prospective clients. It is long-form content that helps to create and nurture that relationship" – Siobhan… Click To Tweet

In this episode, you’ll learn why writing a book is good for your business, and…

  • The self-publishing process
  • The pros and cons of self-publishing (and how your ego plays a role)
  • An idea of costs related to self-publishing
  • Why writing a book is good for business
  • Ways to make time for writing your book while running your business
  • How to put your inner critic on mute and write your business book
  • The structure and/or discipline of writing
  • and so much more.

Siobhan’s Resources

Siobhan’s Website

The Unlocked Creative Podcast

Get the Time to Write guide and find more time to write your book!

Connect with Siobhan on:

Instagram

Facebook

Facebook Group

Sarah’s Resources

Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We’re Human – Sarah’s book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

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Warmly,

Sarah

Imperfect Transcript of the show

Sarah: [00:00:00] Hi, Chavon. How are you today? 

Siobhan: Hello? I am so well, how are you? 

Sarah: I’m good too. Yeah. And you just mentioned you, you moved house and as an introvert and highly sensitive person that it feels always like, oh, that is a big thing. I dunno how, how you feel, but to me, moving is a big. 

Siobhan: It’s a big thing and it’s always surprising how much stuff.

Actually exists that 

Sarah: we don’t use. Yeah. Yeah. You collect things over time and then it’s a good opportunity to get rid of some stuff as well. 

Siobhan: Yeah, it absolutely is. Yes. But, but subtly, I think sometimes you have to do it a bit subtly. Yeah. 

Sarah: Yeah. Nice. Bye bye. This is the second time you actually get to chat and talk.

I was on your podcast and now you’re here talking to us about book writing, and I’m really excited to [00:01:00] dive into this topic. First of all, also, because I’ve just gone through that last year and then also. Curious to hear what you think about it. And you kind of brought up this conversation around, you know writing a book can be good for your business.

And so we’ll dive into that, but maybe before we start I’d be curious to have you share a bit, you know, how you became a book writing, mentor, how you, how do you decide, okay. That is what I’m going to do. 

Siobhan: This is a, this is a great question and I’ll try and keep it. The short version, not the long version.

A few years ago, I was sort of having some doubts about my career in communications in government. And I wasn’t sure what to do. And I thought, you know, I’ve spent so many years practicing this communication craft, helping clients to [00:02:00] essentially market their services and programs to the public. And I just didn’t want to progress with promotions anymore.

And I wasn’t sure what the heck to do. And so I thought, well, what was, you know, what was the thing that I love to do as a kid? Because I really wanted to connect deeply with something meaningful because one of my core values is meaningful work or impact. And I. Yeah. Thought back to when I was a child and just absolutely loved to write stories and remembered how I wanted to be April from the teenage mutant ninja turtles, but maybe not so much of a reporter, more of a.

Telling the truth and whatever that is. So I really went on this a bit of a journey. I started writing children’s picture books, [00:03:00] and then I began writing and reconnecting with the spoken word through my podcast, which really lit me up. And then. Helping other people to start that writing process themselves.

And it was just, you know, I think the hardest thing about starting to write is starting to rise. 

Sarah: Yeah. Yeah. This is so good. I love that you went back to your childhood. I, I tell that to my clients or it’s part of the humane marketing approach is like, well, how do you figure out what your past. About or what your, why is, or, you know, guy kind of does big purpose word?

Well, oftentimes it is, you know, going back to what you’d like to do as a child. And I love that you did that in order to figure out then while you know, what is, is, is it that I really want to do so good. Yeah. Thank you. 

Siobhan: Thank you. Yeah. And [00:04:00] I hope that, you know, people listening who might be in a career transition or not really sure of the next step knows that they’re absolutely not alone.

Sarah: Yeah. Yeah, exactly. So, so then you, you started writing children’s books, but I think eventually you also kind of pivoted into this whole idea of helping others with their book. Right. Tell us what you learned in that journey of then writing your own business books, so to speak that work for 

Siobhan: you. This is, this is also one of those see I’m a very, I really like to plan things in my life and this was yet again, one of those things that was completely unplanned.

I. I spoke with, I have a business coach and, you know, I was speaking about how I would like to get my children’s picture books, published the stories published in the [00:05:00] traditional sense. And she really questioned me on it and said, well, why wouldn’t you just self-publish them? And I thought, I have resistance to this idea.

Why do I have resistance to this idea? And then I thought I’m going to go after this because what I find happens with me is that I get resistance there for a reason. And thankfully I have people kind of like signposts, helpful souls along the way to help me really get back on the right path. And Question and reflect why I might be resisting things.

So I, I really did some discernment work and thought, I don’t actually want to self publish the children’s picture books yet they need more work, but I will go ahead and self publish. And it was just a matter of them deciding what that, what that was going to be. And the thing that I had had done. [00:06:00] You know, I’d had lots of content available on my podcast for free, and many of those things were really quite practical steps and strategies that people can take to, you know, when they’re learning about how to start writing, how to make it a habit and then, and then how to go on and, and self-publish, but what I wanted to do was actually self-publish my own.

So that I could help other people from that extra layer of experience that I think is absolutely crucial whenever you are teaching people or helping others to reconnect with their own writing or creative inspiration. So that’s sort of the journey of what I’ve been on. And honestly, self publishing.

It’s just opened a whole new world for me. And I know that it’s, it’s something that. You know is not, you know, it hasn’t been around for hundreds of years, but the technology at the moment [00:07:00] is allowing quite a large growth in that industry. So there’s lots of opportunity. 

Sarah: Yeah. Did you end up publishing your children’s books?

The traditional way? 

Siobhan: Not yet. I am still working on those. So I think for me, I I definitely would like to, and it’s something that I will pursue, but I have another project up my sleeve at the moment. So. That that’s that’s something that I’m focusing on this year is this new project, which is actually writing a memoir.

So it’s something that I haven’t done before and am really, really excited about where it can lead. I just think, you know, I, I kind of boxed myself in thinking I’ll just be a children’s picture book writer, but this is opened up that other door for me as well to think about. Well, there are actually other kind of formats and categories of variety, and it’s [00:08:00] just immense this opportunity that we have to really express that express ourselves creative.

Sarah: Right. Yeah. Yeah. It’s interesting. Cause I went through the same thing when I thought about, you know, do I self publish? Do I publish within, you know, the traditional way? And, and there’s obviously two camps. If you do search online or, you know, if you work with coaches and one will tell you, this is absolutely the only way.

And then others tell you, well, you can be just as I was going to say successful, but a. That’s not really the word I want to use, but you can get the book out there and attract the right people even with self-publishing. And so I really also had to think about, for me, what really was the driving factor, as well as the timing because I, I just felt that my books were very Timely, like they needed to come out now.

Not, you know, when I eventually [00:09:00] found an editor as sorry, I publisher and it just like I had to get them out now. So I think that makes a huge difference. Even I’m talking to friends who are kind of hybrid publishing, so meaning they have some kind of a support with the publishing. They actually do print the book.

And even there there’s like the time it takes as much longer even though you pay for those, you know, you pay up front and it takes much more time to actually get the book out and there’s delays. And where in the self publishing process. I feel like you are really the driver of this thing. Of course there’s, you know, editing if you’re hopefully gonna go through some editing phases, but, but you are in much more in control than if you work with the traditional way.

Would you agree with that? Is that also your experience? 

Siobhan: Absolutely agree with that. You know, with some of the benefits of self-publishing, as you would know, [00:10:00] Sarah, you own the rights to your book rather than the publisher owning those rights. You, you know, like you’ve just said, you don’t have to wait around for months for a publisher to reply to your query letter.

You know, you get to choose with the suppliers that you want to work with along the way. So people like editors and graphic designers, it’s a huge, it’s a huge advantage. Being able to. Personally tos the people that you’re going to be working with collaboratively, which is another gorgeous part of, you know, self publishing and creating this thing and birthing and into the world.

I think, you know, you get to craft your own journey, your own steps along the way. And you know, in the time of. That really matters to you and your, your life priorities. So I, these are the things that, to me were really meaningful [00:11:00] and things that I hadn’t really thought about prior to finding out more about self publishing.

Sarah: Yeah. Yeah. It’s so important. And, and I know countless stories of people who worked with a publisher and kind of felt like they had. You know, Ben their integrity just a little bit, because we didn’t really feel exactly aligned you know, the cover didn’t look like they wanted it to look, or they had to use a certain title just because it’s sold more because obviously the publisher’s job then is to sell as many books as possible.

So, so yeah, it’s really also, I think in my opinion, it’s really a question of ethics as well. It’s like, Are you okay. You know, going really with the big publisher to go after more book sales in a way I’m hesitating to bring this up, but I think there’s also a question of ego in this game. This, if you look at the people who [00:12:00] have, you know, published with with the real publisher that.

It does sound still good. Right. And maybe that’s also why we had resistance to go with self-publishing. It’s like, oh, but that’s not the real thing. You know, 

Siobhan: it’s like a hundred percent. 

Sarah: My ego gets a little hit if I’m not really publishing the real traditional way. So I think there’s some deeper inner work to do there.

Siobhan: I love that you brought that up, because that was definitely a piece of my own resistance. And particularly towards children’s picture books. I had one of the self publishing platforms that I help people to navigate. A representative from there actually said, you know, pretty much you can publish any type of book.

We don’t, I wouldn’t necessarily recommend children’s picture books. And I thought, oh, that’s curious, because it has to do with the, [00:13:00] with the quality of the paper and the book material. And her sense was that. Children’s picture books, you know, getting, getting there where she’s at the point where she has to really try to see that it’s self-published but other books are probably better done you know, in, in other genres and with other types of materials available.

But yeah, really, for me, it was like, I remember having a conversation with my husband about it saying. You know, I would really like to have these particular stories published by a publisher by, you know, a real industry publisher as someone who’s known. And he just looked at me and said, isn’t that just an ego thing?

And I went, oh, so I really liked these conversations. People that you can trust about how you’re feeling. And I, and I absolutely agree with you. [00:14:00] It did require some work on the ego. And you know, I think another thing to remember as well is that if you are thinking, if you’re really. Kind of hanging on this idea of being traditionally, traditionally published.

There are people today who have self-published and then had their material picked up by traditional publishers, because they’ve seen that it’s successful in the market, which is primarily what publishers are looking at. So that’s something to keep in mind as well. 

Sarah: Yeah. The backup plan you’re telling your ego.

Well, there’s always that chance. 

Siobhan: Exactly. Calm down.

Sarah: Okay. That’s great. I love that word sharing kind of openly about this eco stuff that’s going on. Yeah. When you’re deciding, you know, which way to go. Let’s talk about. You know, just in general, why writing a [00:15:00] book and having a book can be good for a business an entrepreneur coach consultant any type of service entrepreneur.

Siobhan: Absolutely. So I think for me, there are five key things. The first, the first benefit is relationship. So, you know, for entrepreneurs and solopreneurs, you can really build that one-to-one intimate knowing relationship with your, with your client or your prospective clients. So it is a form of long. It is long form content, which helps to really create and nurture.

The knowing relationship between you, the author and the person with the expertise in a particular area, which is what you’re telling through your story in your book and that real connection through your, through the language and stories that you’re telling about the expertise, but also with fragments of [00:16:00] yourself strewn throughout the book that your client’s going to resonate with.

So, you know, I think. It helps your client to understand your values as well. And, and what you stand for, which is either going to repel or attract people. So you know, but it’s, it is a really powerful medium. So that’s the first thing I would say. The second is, you know, It’s you providing a transformation to someone, you know, whether it’s a solution that you might have that’s related to, I don’t know, say you’re a vegan chef or something, you know, a solution to meal planning during the week and your story of how you got to w how you meal plan as a vegan, you know, it’s, it’s something that you can teach really easily through a book format.

So. You know, I think transformation doesn’t have to be necessarily transforming your whole life, but pieces [00:17:00] of your life that eventually lead to greater change. So that’s number two. Number three is, and I mentioned a little bit about this before, but you’re showing that you do have expertise in this particular area, so of your business and really You’re building your credibility by having this essentially, it’s one of the tool tools that you have in your toolkit as a business owner.

You know, you can also have greater visibility when you’re connecting with other business owners and collaborating with other people on, you know, who can help you to promote your book, but also establishing those relationships I think is really crucial. So that’s the third thing. And the fourth thing is.

It’s low cost. And when I say that, I say it with a caveat because you can make it as expensive as you like to produce your book. Essentially, you can make it, you can do it on a pretty tight budget. You know, if you don’t want to [00:18:00] produce a printed book, you can produce an ebook and they’re much less less expensive to produce, obviously because there’s no printing cost involved.

And the actual purchase price of e-books is much lower because. You know, the person isn’t ordering and they don’t have to have a physical book delivered. So that’s number four is low cost. And the fifth thing is something that’s probably overlooked a little bit. And it’s that you get to be creative.

So. You know, you get to really hone your message. You really get to clarify it and be really clear about what it is and, you know, even redefine it if you need to. So that’s, that’s a huge benefit. And even eventually you can repurpose the content that you have in your book. So. They’re just the five benefits of why having a book in your business is a good idea.

Sarah: Yeah, I love all of them. I think my favorite one is definitely the number one, the relationship [00:19:00] because. I do feel like you it’s it’s, it’s like a podcast. But it’s even, it’s different because you don’t hear the voice, obviously, but since it’s long forum, it’s really like you’re, you know, spending depending on the length of the book, but you’re spending a few hours.

With you know, with the author and oftentimes I don’t know how many people read books like I do in their bed, but oftentimes like you don’t really cozy kind of surroundings. And so you feel like really you’re getting up close to, to the, the author and yeah, I think that, that makes a huge difference.

And of course, You know, and that depends how much you also bring a view to your book as the author. Just like in humane marketing you know, we bring a lot of us to our marketing. I definitely encourage the listeners. If you are writing a book, do bring parts of you to your book as [00:20:00] well. That’s where their relationship really gets deeper.

And like you said, people get to see your values. I think that’s, that’s so important. Yeah. I wanted to also follow up on the, on the cost. Maybe we can just go a bit deeper there because if you know, if you’re completely new to this, like I had no idea what it would cost to, to write a book, whether it’s self-published or, or not.

So can you maybe share some insights there for our listeners? 

Siobhan: I am. I’m very happy to do that. So you know, I mentioned the vague statement that you can do it for as much, or as little as you like, really it’s all about, you know, the time and the investment that you have that you’re willing to make in publishing your book.

So what I always recommend is that you decide on your budget first and then you allocate, you know, particular Not percentages, but you [00:21:00] prioritize things like editing and book cover design, because these are the things that are going to attract or repel your readers. And, you know, one of the biggest bug bears that people have about self-published books is the quality.

So there are. People are getting much better at doing this well, but I think especially in the early years of self, the self publishing industry, you know, there was some people who would just, you know, publish whatever they liked without editing. And I know. Everyone listening would absolutely never think of doing that ever, but it’s just something to be mindful of.

And that I emphasize in my courses that I have available is that quality. You really need to prioritize that because again, The book that you’re producing represents your standards and your values and your readers will either be attracted or repelled by those. [00:22:00] So but going back to costs, you know, that, like you mentioned, there are agencies that do provide kind of that hybrid publishing model.

They tend to be I would say, you know, literally for me, when I was doing the research around this upwards of $5,000 you know, going up very quickly to, you know, tens of thousands of dollars to 10 tens of thousands of dollars. Yeah, exactly. So you’re, you’re right there. You know, or you can take the reins and enjoy stepping through the self publishing process yourself as an example, my book you know, I published it in under three months and I didn’t say.

A strict budget, but I published it with a budget within a budget of 1500 Australian dollars. So that’s around, I’d say probably 800 or 900 us dollars. And that included all of the setup costs my you know, inter [00:23:00] international standard book number. ISBM. Graphic design and editing and all of those things.

And I didn’t promote very much though. However, so that’s, that’s what I advise people to do. I just really wanted to produce this book to just, you know, see if I could do it and see what the process was like. But definitely from my perspective, I think that’s that. Fairly inexpensive way to do it.

And I did engage a professional graphic designer who did both the type setting. So setting the type, the font, all of that sort of thing, as you would be aware, Sarah, and the actual design of the book cover and all those sorts of things as well. I went to a professional editor for two of the three editing steps.

So I did my own structural editor. But then the, I actually, sorry, I had two editors. I [00:24:00] neglected to mention that, but I chose to have two different editors for the two different types of editing, which is not a hundred percent necessary, but I did choose to do that. So, you know, there are ways and means you can, you can pull one lever and you can spend more in one area than in another.

But for me, I put most of my funding into the quality aspects of producing the book, because that was the thing that was really crucial to me in producing the book. So does that answer your question 

about 

Sarah: that? And what I would add is you know, there’s the quality of the book in terms of. You know, spelling and, and the paper and the design and the formatting.

There’s definitely a quality aspect of that. But then there’s obviously the quality of the actual. Content, the writing the, how your big idea comes [00:25:00] through, you know, is there any kind of structure in your thoughts? And that to me is, is just as important, if not more than the actual quality in terms of, you know, is there any spelling mistakes you can read a very.

You know, good quality book in terms of yet there’s no spelling mistakes, but then it’s like all over the place and you’re like finished reading the book and you have no idea what you actually just read. So that’s why to me, there’s also cost related to maybe working with someone like you or, you know, someone I do also kind of work on the big idea.

I don’t do the same work as you in terms of. You know how to actually write it, but let’s come up with this idea that your book is going to be about so that you have a structure and, you know, you know, there’s three chapters. There’s going to be three sub [00:26:00] chapters. So there’s a good flow in the book because otherwise.

Yeah, I feel that that’s really a big part of the, of the, of the quality of the book as well. So maybe you can share a bit what your role is in, in helping your clients with some of that, right? 

Siobhan: Oh, absolutely. So I. I 100% agree. And in fact, it’s, it’s quite amusing that, you know, I started off speaking with you today, talking about how I remembered when I was a child, you know, what I love to do, and that actually continued, you know, through university.

My major was writing and cultural studies. So you know, I think absolutely you can have a beautifully wrapped gift with nothing in it. You know, it’s, it’s absolutely, you can definitely have that. But that’s not going to engage people. It’s not going to excite people, inspire people[00:27:00] help them to see the world differently.

Really the true power of books I believe. And you know, I think in terms of, you know, the structure is one thing, ideas that’s where you need to start really is what is, what is, what is this book about? What is this book about? And being super, super clear on what that is and not letting anything else.

Come into the story that isn’t part of that big theme that you’re writing about. So, you know, I could talk for hours about this. So really it’s about, you know, you need to make sure that you spend that time to allow yourself to have the space, to come up with the ideas. And then the big idea, the big theme for the book that is the universal theme.

That’s going to connect with your readers. Deeply human level. And yeah. So, you know, makes sense now that I’m speaking on humane [00:28:00] marketing, because I’m talking about the human connection here, but you must have that down. Pat, before you pick up your pen to write, you must have your core idea, you know, and, and that can take a lot of time to get to get right.

To really you know, I think one of the things in Western society in particular is that we don’t allow enough stillness to allow those ideas to come in and really marinate on them and, and let them take shape. So, you know, you would know about this because I believe that your, you know, in your book, Everything flows really well.

And you’ve got a beautiful, like I said to you a little while ago, Sarah, that I felt like I was just sort of sitting, having coffee with you. And you were taking me on this journey and that’s exactly how you want to feel when you’re reading a book and really deeply connecting with the author. So I would start there.

[00:29:00] Then there’s, there comes the most difficult part, I believe, which is actually. Sitting down and writing a really messy first draft and that has to be done. Whether you plan it. Then, or you just write and then restructure divides people into two camps, which are the, the, the, the pantsers people who fly by the seat of their pants and the planners.

And so I have struggled over the years to realize that I, my approach to writing had been pantsing, but I’m actually a life planner. So you know, it’s hilarious the way that creativity works. 

Sarah: Yeah. It’s funny. When I think about me, I’m an inf J so the J stands for judging, but, but really what it is.

Planning everything. And so that’s what my life looks like. And so that’s how I wrote my [00:30:00] books and managed to write two books in a year. It really is that structured approach, but I can totally see that it works, that you know, the other camp can work as well. It just depends what your natural superpowers are in.

You know, like more creative approach, that’s just how you are wired. Then I don’t see anything wrong with that. It’s just, it’s just different. 

Siobhan: I I need to sort of correct myself a little bit there because you, you always need structure. Your book is always going to need structure. In terms of the method of how you go about it.

Yes. Yeah. There’s people are very different. So yeah. Unfortunately for people who don’t like structure, it’s, you know, it’s part of, it’s part of writing a book and it’s part of what makes, you know, it’s like part of constructing a house. You need the [00:31:00] pillars to be standing strongly, to be able to build.

Beautiful framework for people to glide through that house. So you absolutely need structure. Yes. 

Sarah: I find like, it’s almost like if you. Naturally structured then you probably won’t need as much guidance with that. Maybe you need more kind of mental on blocking, you know, it’s like mental guidance, confidence coaching, that kind of support or creativity writing where if you are naturally just creative and you can write for hours, then you need more help with the structure.

Do you agree with 

Siobhan: that? I think it, yeah, it’s, it’s very individual and, you know, depends on what you, how you best learn to write and also then how you apply that. So, yeah, we’re, we’re all quite unique in that and it’s, it’s really about, [00:32:00] you’ve kind of hit the nail on the head there. So it’s about. Working out your best writing life and how you write with inspiration and how you motivate yourself to write the story that’s meaningful for your readers and for you.

Because, you know, ultimately you’re not going to sit down and spend hours writing something that isn’t meaningful for you as well. So I think that’s something else. That is kind of overlooked a little bit is just the sheer enjoyment of the process is really important. Like if you don’t enjoy writing it or.

You are under no obligation to do it at all. It’s really about, you know, is this a medium that lights you up? And you know, if you enjoy reading books and you’re entertaining the thought of writing and you have this kind of deep little flame inside that says, write the book, write the book, write the book.

Then [00:33:00] I believe that’s absolutely there for a reason. I think what I primarily do is, is really guide people to understanding the process of oh, first of all, accepting. The hardest part of writing is actually sitting down and writing and making it a habit in your life and integrating it into your life.

And I help people with the time management side of that. And and when I say time management, I don’t mean, you know, providing them with the schedule, but actually really looking at their values and life priorities and identifying, you know, if writing is one of those, well, how do I. Ref like that, you know, how do I have that reflected in my schedule?

And then, then assisting them with the strategies and tools to be able to integrate it. And I think. You know, I have a couple of courses available. One of them goes through, you know, how to write and finish your first draft so that messy draft process starting to write, making it a habit [00:34:00] and then writing the thing, actually doing it.

And then for people who want to continue on and actually do want to self publish. There’s the, there’s the author, the unlocked author rather which steps people through the whole process. So it’s really about I feel like one of the really big barriers to starting to write and then going on to self publish.

Is the sheet overwhelmed about all of the information that’s just available everywhere and trying to sift through that and work out well, this person writes for four hours a day, this person, you know, gets up at [4:00] AM and this person writes at [11:00] PM, which one’s right for me. And it is always going to be about what’s uniquely, right?

For you as a writer. 

Sarah: So important. Do not think you have to do it. You know, everyone else is telling you more except for them. Yeah. Yeah. So are these [00:35:00] courses the main part of your work, do you also work one-on-one tell us a bit more about how you. 

Siobhan: Yeah. So I, I do have these courses. So, you know, the first one I mentioned is called the writer unlocked and it’s actually the book that I produced is the book version of that course.

So I provided it in another medium, which goes back to what I was saying earlier about the great thing about books is that you can repurpose them. But it really is for people who want to. Right. And just need that guidance. And I do have an online community community that people can join for that accountability.

Because I talk a lot about that in the course. And again, it’s unique to you. One form of accountability, you know, my form of accountability is not going to work for everybody. So understanding those really. Those really important key parts of taking, writing into your life as a practice, [00:36:00] really. So yeah, so that definitely those, that course, and then the self publishing course, which is the unlocked author.

But I do offer one-on-one services, mentoring services for people who are feeling particularly stuck. I tend to find that you know, one of the main things that happens for all right I’ve only ever had one author who said that they don’t experience it, but is the inner critic and strategies to help people to basically put that thing on mute because it can be done.

It won’t go away. Won’t go away. But you know, we’re all familiar with that mute button now, so we can do that. We can put it on Butte and right. 

Sarah: Nice. Yeah, that’s wonderful. I think you also have a free guide that tell us a bit about that and we’ll share the link in the show notes. 

Siobhan: Yeah, absolutely.

Thank you. And I think, you know, I say that one of the hardest things is starting to write. I [00:37:00] think the other thing is the idea of time. So particularly for entrepreneurs and solopreneurs, who. Trying to work out. Okay. Well, you know, if you’ve decided that writing a book is for you or you’re thinking about it, then one of the barriers can be, how do I actually fit this into my life?

And so I created the time to write guide and you can get it for free, from bit dot L Y slash time to write guide. And in that guide, you get essentially a way to identify. Where you truly do have time because you do, if you prioritize it and it means something to you and you value it, and there is a schedule in there for you to plan that writing time in I’ve also provided a few options for you as well.

If you’re really struggling with those limiting beliefs which is supported through the unlocked creative podcast as well. So that’s also for. 

Sarah: Wonderful. [00:38:00] Yeah. I’m glad you mentioned that the podcast as well, and people can own so well put the link to, to our episode when I was a guest on yours so that people can go check that one out.

So yeah. Thank you so much. Shawan this was delightful. I always have one last question and that is what are you grateful for today? Or this. 

Siobhan: Thank you so much. It’s just, first of all I’m grateful for being here on the show with you because I absolutely adore speaking with you. And so that’s one thing, but I’ll go another one, which is honestly, it’s summer here in Australia, and I had this delightful run this morning in the cool air and it was.

Sarah: Nice. Yeah, it’s winter here, but it’s, it’s pretty blessed today as well. Wonderful sunshine. So thank you. Yeah. Thank you for hanging out and, and, and really kind of shining a light on this book publishing [00:39:00] process. I think people will really appreciate the honesty with which we shared here today.

Cause I find that. Like, you know, a lot of these things that are completely new to us, we just have no idea. We have these, maybe these, or we do have some ideas, but often they’re wrong. And so hopefully this has helped some listeners to really kind of get a deeper understanding of that process. So thank you so much for 

Siobhan: sharing.

Shawan. Thank you. Thank you. It’s a pleasure.

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