The Humane Marketing Circle

Join the Circle waiting list so that we can welcome you with open arms next time the doors are open! 🤗

Your contact information is safe, and will not be used in ways
other than stated on this page. 

Hi there, I'm Sarah 👋🏽

You and I know that we need to market ourselves in order to get clients and create a sustainable income for ourselves, every month.

And I'm sure you have met two types of 'marketers':


… who love what they do, who truly care, but struggle  with communicating their offering because a lot of the marketing out there doesn’t resonate with them.

Guru Marketers

… who are great at selling stuff, but their courses, memberships & programs are just fluff, no real value! They also use pushy marketing techniques that don’t make us feel good.
You know which ones I’m talking about?

This community is for the first type, experts like you, who are often unfortunately also the best kept secret!

I also know that the whole world is telling you that you need more, more and more:
more marketing information, more content templates, more membership sites, more online courses...

But be honest, how many of those are already sitting on your hard drive collecting digital dust right now? 

More information doesn’t lead to better results! 

It leads to marketing anxiety!

But what if you knew what works?

What if instead of downloading more freebies and buying more online courses you actually had a place and a group of fellow heart-centered entrepreneurs who have honest conversations about what works – and what doesn’t work in marketing, sales and business?

The Circle is exactly that.

We discuss and share with vulnerability what works for each of us - so that you can figure out what works for you!!

How you may feel now

How you will feel in the Circle


Humane Marketing Circle

The Circle is for Humans like that.

It's a Think-Tank for smart, humane marketers.

"I came for the knowledge - and I stayed for the people!"
Adam Kawalec
Coach & Freedom Architect

The Circle is for Humans who

✔ want the real deal!

✔ have gone beyond the smoke & mirrors of templates, cookie-cutter approaches and 6-figure success promises

✔ value learning in community over more content

Every month we spend the following amounts on our basic needs:

$300 – $3000  on rent/mortgage

$150 – $600 on food

$150 – $700 on health 

= ca $600 – $4300


Just like the above costs, belonging and community is one of our basic needs.

How much is it worth it to you?

And while the Circle covers a basic need, it's also a business investment and therefore deductible under Professional Development.

Typical rates for Professional Development:

$100 – $250 for a Coaching session

$100 – $1000 for a Conference

$100 – $5000 for a Course


The Humane Marketing Circle
costs less than a single Coaching session

and a fraction of the total amount we spend on our basic needs.

Here's what you get for

$ 47 per month
  • One live monthly Circle Workshop every 2nd Wednesday of each month
  • Answers to your questions in a 'Random Spotlight'
  • Real Human Connections in small breakout rooms
  • Networking on our private community platform in between the calls
  • Addition to the Humane Marketing Member Roster
  • Replay and full access to the entire replay library
  • New in 2022: Unlimited peer coaching sessions with Coaching Buddies
  • Marketing & Selling Like We're Human workbooks & full range of tools
  • BONUS 1: Authentic & Fair Pricing Mini-Course (valued at $97)
  • BONUS 2: replay of 'Marketing & Selling Like We're Human' workshop (valued at $97)
  • BONUS 3: (coming soon): replay of 'Grow Your Business without Social Media' workshop (valued at $97)

Say NO to:

Say YES to:

Join the Circle waiting list so that we can welcome you with open arms next time the doors are open! 🤗

Your contact information is safe, and will not be used in ways
other than stated on this page. 

Business is a journey

I imagine you’re a few months or a few years into this journey. 

You most likely already have followed some marketing training or online advice, and maybe it just didn’t resonate with you. 

I know you’re in it for the long run, because you’re a Changemaker!

So why not travel with a gentle guide, a compass and a fun group of like-minded people who’s values are aligned with yours and who are also interested in growing a financially sustainable business – but without the pushy marketing strategies?

We look forward to meeting you, fellow traveler ! 🙏🏽

The Story of Humane Marketing

Hopefully This checklist helps you decide That

This is the right fit for you IF

Most likely not a good fit IF

Let's unite to change the world
(a love ❤-letter from Sarah)

Sarah Santacroce

Comm-unity is in my DNA. I grew up in a Hippie Commune where co-living, co-learning and co-nflict resolving were on the agenda every day.   

It took me a while, but I’ve finally come full circle and realized that this is exactly what we need today: a community that unites to change the world of business. 

Here’s the potential for the future, the one I believe in: 

  • A world where joy, empathy, and kindness are the currency
  • A world where marketing fosters a sense of belonging, not isolation
  • A world where entrepreneurs who use ethical marketing are the ones that not only make the biggest impact but also make the most money and use that money to make the world a better place. 

This is why I offer this comm-unity. 

Because we need each other to get there. 

With ❤


Frequently Asked Questions

I know there are hundreds of free ‘communities’ on Facebook, Mighty Networks, Discord etc. Some of them are really good, but most of them are actually audiences, not communities. 

The main differences between a community and an audience are: 

  • a community has a cause: ours is to help each other grow our businesses the ethical, gentle way.
  • a community is not centralized: I’m not the guru of this community. We are interconnected. There’s a leader in each chair. We all share what works for each of us. 
  • a community has comm-union: People connect with each other. To deepen these connections we’re introducing unlimited-buddy coaching sessions among peers next year!

The Circle is also different because it’s not just an online group on Facebook or Mighty Networks. We have a monthly gathering where we meet like humans, for intimate, real conversations in small break-out rooms. 

It’s a paid community for the following reasons: 

  • while I’m not the guru, I’m the gentle leader who dedicates time to prepare, host, nurture and improve our community
  • there is REAL tangible and intangible value in a community where you get to discuss what works
  • there is no SPAM in a paid community
  • as the leader I have costs to cover, besides my time (monthly fee for Zoom, Kajabi, my VA etc)
  1. One monthly Circle Workshop with Sarah and  fellow Humane Marketers
  2. The recording of each workshop and a library of all the previous sessions (almost 2 years of recordings)
  3. New in 2022! Unlimited free peer coaching: get free coaching by setting up a peer session with a fellow community member. You can pick your own topics or you can work through one of Sarah’s books and use the exercises from the book as a basis. 
  4. A monthly Circle Newsletter
  5. A community platform to exchange in between the sessions and set up partner sessions
  6. 30% discount on all Sarah’s other online courses

This is not a content-library membership with access to hundreds of videos.

Instead of consuming more content, we reflect, connect and discuss what works for each of us. 

So while you’ll learn a ton about marketing, you won’t learn it in a passive way. 

I know that this is not the only ‘membership’ for heart-centered entrepreneurs out there. In fact, there are probably dozens. 

So why chose this one?

Because I truly believe in the 7th P of the Humane Marketing Mandala: the P that stands for Partnership

And that’s what we’re practicing here, more so than in other communities I’ve seen and been a member of. 

My role, as the host, is to create a safe space for us to have conversations around marketing and business building. But I’m not the only one talking. 

We follow the principle of ‘a leader in each chair’, so we really gather collective intelligence and from there, partner to hold each other accountable

So I’d say chose this community if you want to feel: 

  • heard and seen
  • empowered to share your voice
  • inspired to learn from others who are on the same path
  • all while learning about marketing the gentle and humane way!





The calls are always on the 2nd Wednesday of every month, 11am ET, 4pm UK time, 5pm CET. Here are the dates for 2022.

So sorry if you’re in Australia or Asia! For now the only option is that you submit your questions and then watch the replay. 

In 2022 I can hopefully add another call that fits your time zone. 

Send me a message if you’re interested in that. 

  1. We always start with 3 breaths together to get present.
  2. Then Sarah reminds everyone of our guidelines in the Circle.
  3. We then usually first bring up a question in the main room, where everyone who’d like to share something gets a chance to speak. These questions come from YOU, the member, or from Sarah.
  4. For the second half of our time together we address a second question where we go into small break-out rooms of 2 – 3 people to discuss. 
  5. We come back together in the main room, share aha’s and what we’ve learned and then wrap up. 

>> 👂🏽🚩 You can listen to this short 12-minute episode on the Humane Marketing podcast where I talk about one of the Circle calls. 

Below are some sample questions: 

  1. How do we approach social media with a humane marketing mindset? Specifically do we create a plan or go with the flow?
  2. Let’s discuss the tangible and intangible value of our offer.
  3. Is it a common practice to be charged for being a guest on a podcast?
  4. What are some ways we can make our clients feel heard and seen in digital marketing?

Every member of the Circle is free to share from their experience. We learn from each other. 

Circle members are experts from all kinds of different backgrounds:

  • Business Coaches and Consultants
  • Branding Specialists
  • Life & Health Coaches
  • Virtual Assistants
  • Financial Consultants
  • Leadership Coaches
  • Marketing Professionals
  • Yoga teachers 
  • etc. etc. 

Of course! We’d love to have you!! We already have a few Marketing Coaches in the Circle and it’s soo helpful to have other perspectives! So yes, please join us!

You’re ready for Humane Marketing if you often think of yourself as a black sheep, a misfit, or too soft for business. You value kindness, integrity, honesty, fairness, and equality. You’re not interested in the hustle. 

You are ready to question all your marketing assumptions.

The Circle would NOT be a good fit for entrepreneurs who

  • are looking for specific marketing advice (the specifics of running Facebook ads or how to set up your online course on Kajabi). We like to go deep and often also talk about the BEING, not just the DOING

  • need instant results! This is not a Quick-Fix solution for all your problems. If you have read my books, you know that Marketing Like We’re Human is based on relationship building, and that doesn’t happen over night.

  • are looking for a ‘guru’ to follow and have information spoon fed to them. We’re fully embracing this new age of Aquarius as responsible and independent Human Beings.

  • are expecting 1:1 coaching or handholding. That’s not what this is. Yes, you can hook up with a Buddy Coach (a fellow member) on a voluntary basis to work on something, but if you need 1:1 support from me please have a look at my Coaching page

  • are not interested in finding out who they are in order to bring more of them to their marketing. What happens in the Circle is a fusion of  Personal Development, Marketing & Business 🙂

  • like to hear themselves talk. In the Circle we learn to listen deeply and speak with intention 😉

  • are not willing to show up and participate and invest your time. You get the most out of the Circle if you attend the live calls, submit your questions. learn from others and connect with fellow members. This takes time and effort. It’s a relatively new community and you have the chance to co-create it!

  • are questioning whether this different way of marketing will work. If that’s where you’re at, ask yourself the question: “Does the hype or bro-marketing still work for me?” If it does, it’s not time yet. In the Circle we’ve all embraced the fear of doing things differently, because the old way is just no longer working for us. 

Your gut will tell you if this is right for you!

You are an expert of your area of expertise.

There is no criteria of having x-amount of years experience, or making x-amount of $ per year.

We welcome you at whatever level you’re at and reserve you a seat in our circle – where there’s a leader in each chair. 

Most of our members come to us because they have tried other things before, that didn’t work for them: free Facebook groups, online courses, webinars etc. 

It’s intimate because we build in the Human Connection. Sarah’s main goal is not to ‘scale’, but to deliver value, co-create, inspire and reinvent marketing together.

It’s a global community with members from the USA, Canada, England, France, Switzerland and Sweden and hopefully others soon. 

Over time I will likely increase the rate at future open-doors, but you will be grandfathered in at the rate you pay today.

I understand. Please send me a message at and let me know how much you can put aside for this every month and we’ll hopefully come up with a plan that works for both of us. 

Opening the Circle only a few times per year allows me and fellow members to focus on who’s already IN the circle, rather then on trying to keep attracting new members. 

And then during the open-doors, our arms are wide open and we switch to full welcoming-mode to make new members feel welcome and part of our group!

You can cancel anytime and there are several ways to do so:
In your payment Customer hub, via a button in our private platform or through a simple email.

If the doors are open: by clicking on one of the orange buttons. Choose your favorite membership (monthly or yearly) and pay. You will receive an email within a few minutes, giving you access to the replay area and welcoming you to the Circle. Also look out for a personal video welcome message from Sarah. And by personal I really mean ‘made just for you, coming from Sarah’s Gmail 😉

If the doors are closed: add your name to the waiting list and we will notify you when the doors open next time (a few times per year). To thank you for your trust and patience, you’ll get my ‘Authentic & Fair Pricing Mini-Course’ for free, a $97 value!

P.S. What if just one idea you learn in the Circle helps you sell out your next group program, with creativity and joy?

Join the Circle waiting list so that we can welcome you with open arms next time the doors are open! 🤗

Your contact information is safe, and will not be used in ways
other than stated on this page. 

Sarah has over a decade of experience in the fields of marketing, entrepreneurship, coaching, online business creation, and strategy. She has been facilitating, training, and holding space with in-person and online groups (1 – 100 people from all over the world) since 2010 and is trained in theArt of Holding Space as well as The Art of Participatory Leadership. She’s the author of two books: ‘Marketing Like We’re Human’ and ‘Selling Like We’re Human’. 

Her approach is grounded in these pragmatic experiences, based on research and best practice. Bundled with her extensive inner work, knowledge about mindfulness, meditation, and alternative ways of healing, this creates a unique perspective on business that is holistic, humane, and gentle. 

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Your contact information is safe, and will not be used in ways
other than stated on this page.