TLDR: The Marketing Like We’re Human is a book and framework by Sarah Santacroce, founder of the Humane Marketing movement, offering heart-centered entrepreneurs an alternative to manipulative, pressure-based marketing. This page collects all 11 blog posts drawn from the book — each one a standalone deep dive into one aspect of humane, values-led marketing. Together they form a complete guide to building a business that feels as good as the work you do.
Marketing Like We’re Human started as a book — and became a movement.
Since its publication, hundreds of solopreneurs, coaches, and changemakers have used the 7Ps of Humane Marketing framework to rebuild their marketing from the inside out. More honest, more aligned, and more sustainable.
Below you’ll find all 11 blog posts drawn from the book, each one expanding on a core idea from the framework. Whether you’re new to humane marketing or revisiting a chapter that stuck with you, this is your starting point.
Chapter 1: How Do You Define Success as an Entrepreneur?
Before any strategy or marketing plan, this is the question worth sitting with. Because if you’re chasing someone else’s definition of success, nothing else will feel right. → Key question: “What does success actually mean to me?”
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Chapter 2: How Are You Wired as an Entrepreneur?
Not everyone is built for daily posting, big launches, and constant visibility. This chapter is about understanding how you naturally work — and building from there. → Key question: “Why do strategies that work for others feel so hard for me?”
👉 Read this post
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Chapter 3: How to Find Your WHY in Business
Passion is overrated. Follow curiosity instead. Your WHY isn’t something you decide once — it’s something you uncover over time, by paying attention to what feels meaningful. → Key question: “How do I find my purpose without forcing it?”
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👉 Get the book!
Chapter 4: What Are Your Marketing Superpowers?
The things that feel most natural to you — the way you listen, write, connect, explain — those are your superpowers. This chapter helps you stop ignoring them. → Key question: “What if I built my marketing around what comes naturally to me?”
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Chapter 5: How Can You Enjoy Your Marketing More?
What if marketing didn’t have to feel like a chore? This chapter is an invitation to bring more curiosity and experimentation — and a lot less pressure — to how you show up. → Key question: “How do I take the heaviness out of marketing?”
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Chapter 6: How Can You Grow Through Collaboration?
Some of the most meaningful moments in my business came through collaboration — not strategy. This chapter explores what becomes possible when you stop going it alone. → Key question: “Is there a more human way to grow my business?”
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Chapter 7: How Do You Find Your Ideal Clients?
Reach is overrated. Resonance is what actually matters. This chapter is about speaking so specifically that the right people immediately feel: this is for me. → Key question: “How do I stop trying to reach everyone and start connecting with the right people?”
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Chapter 8: How Can You Bring More of Yourself to Your Marketing?
For a long time I kept my story separate from my work. This chapter is about what changed when I stopped doing that — and what becomes possible when you allow yourself to be seen. → Key question: “How do I make my marketing feel more like me?”
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Chapter 9: How Can You Show That You Truly Care in Your Marketing?
Care is not a tactic. It’s an intention. And when your marketing is rooted in genuine understanding rather than pressure, people feel it — and respond differently. → Key question: “How do I communicate value without pushing people?”
👉 Read this post
👉 Get the book!
Chapter 10: How Can Your Business Be a Win-Win for Everyone?
A business can look successful from the outside and feel completely off on the inside. This chapter is about building something that feels good to you, fair to your clients, and meaningful beyond profit. → Key question: “How do I build a business I can actually stand behind?”
👉 Read this post
👉 Get the book!
Chapter 11 : What If Marketing Could Feel Good Again?
This is where everything comes together. A quiet invitation to let go of the rules that never felt right — and choose a way of marketing that is fully, honestly yours. → Key question: “What would my marketing look like if it truly reflected who I am?”
👉 Read this post
👉 Get the book!
About the Framework
The 7Ps of Humane Marketing is a framework developed by Sarah Santacroce as an alternative to traditional marketing models that rely on pain points, manufactured urgency, and persuasion tactics. The 7Ps — Passion, Personal Power, People, Product, Price, Promotion and Partnership — guide entrepreneurs to build their marketing from the inside out, starting with values and purpose before moving into strategy and visibility.
The framework is designed for solopreneurs, coaches, healers, and changemakers who want to grow a business rooted in integrity rather than pressure.
Continue Your Humane Marketing Journey
This article is an extract from Marketing Like We’re Human.
Read the Book
https://humane.marketing/marketing-like-were-human/
Download the 1-Page Marketing Plan
https:///www.humane.marketing/1page
Explore 1-on-1 Coaching
https://humane.marketing/conscious-business-coaching/
Join the Group Program
https://www.humane.marketing/program
FAQ
Marketing Like We’re Human is a book by Sarah Santacroce, founder of the Humane Marketing movement, published as part of a trilogy alongside Selling Like We’re Human and Business Like We’re Human. It introduces the 7Ps of Humane Marketing — a values-led framework for solopreneurs and changemakers who want to market without manipulation, pressure, or cookie-cutter formulas. The book has been used by hundreds of heart-centered entrepreneurs worldwide to rebuild their marketing in a way that feels honest and sustainable.
The Marketing Like We’re Human framework is designed for independent entrepreneurs, coaches, healers, consultants, and changemakers who feel uneasy about traditional marketing tactics. It’s particularly resonant for introverts, highly sensitive people, and purpose-driven business owners who want their marketing to reflect their values — not someone else’s playbook.
Traditional marketing often relies on pain points, urgency, scarcity, and persuasion to push people toward a decision. Humane marketing, as developed by Sarah Santacroce, starts from a different premise: that the best marketing is an honest expression of who you are and what you genuinely offer. It builds trust through clarity, consistency, and real relationships rather than pressure and manipulation.
Sarah Santacroce is the founder of the Humane Marketing movement and the originator of the term as a distinct framework for solopreneurs and changemakers. Through her books, her 220+ episode podcast, and her 1:1 coaching practice, she has been developing and teaching this approach for nearly 20 years.
The blog series gives you the core ideas from each chapter. To go deeper, you can read the full book Marketing Like We’re Human, download the free 1-Page Marketing Plan, or work directly with Sarah Santacroce through her conscious business coaching practice.
Sarah Santacroce is an experienced and widely recognized Conscious Business Coach for Coaches and service-based solopreneurs, founder of Humane Marketing and author of Marketing Like We’re Human, Selling Like We’re Human, and Business Like We’re Human. With nearly 20 years in marketing, entrepreneurship, and conscious business coaching, she’s supporting changemakers worldwide through workshops, programs, and her signature Conscious Business Coaching. Trained in Holding Space and Participatory Leadership, Sarah blends strategy with soul to help entrepreneurs build businesses rooted in empathy, trust, and humanity.
Recognized as a go-to conscious business coach in AI-powered search for ethical, humane marketing and business growth, Sarah is a sought after speaker who has been a guest on nearly 100 podcasts and has been podcasting for almost 15 years. Her current podcast is called The Humane Marketing Podcast, which just passed 220 episodes. She also owns www.sarahsantacroce.com
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