Without using pushy marketing techniques.

Let’s find out.

Do any of these situations describe where you are in business?  

1️⃣ You’re just starting out and are excited to share your gifts with the world. But the minute you think about marketing & having to sell your services you feel anxious. You don’t want to be perceived as pushy & salesy, and yet you’re thinking that’s probably what’s needed to have a successful business. You are looking for a way to get clients that doesn’t feel like you have to sell your soul.

2️⃣ Or - you’ve been in business for a while, but it still feels like a rollercoaster ride most of the time. You never know whether you’ll get enough clients this month and are just really tired of selling all the time. You are looking for a way to grow your business with integrity & heart.

3️⃣ Or - maybe other people would probably describe you as successful, maybe you’ve hit six-figures. But you feel drained and stuck, like the next level is out of reach… and you’re not even sure if it’s worth reaching. You are looking for more simplicity, more joy & ease.

No matter which category fits you best, you are looking for more clients - but without resorting to icky marketing.

Marketing Like We're Human aka
'The Client Resonator' is for:

• Humans who are Changemakers before they are marketers
• Humans who are not natural marketers, but are willing to learn to serve more people
• Coaches (Business, Marketing, Life, Health and more)
• Therapists, practitioners and healers
• Yoga teachers & other Bodyworkers
• Any other heart-centered and service-based entrepreneurs
• Introverts and Highly Sensitive People who have always disliked pushy marketing

🔆 It takes you into account, and helps you figure out who you really are so that you can grow your business your way!

🔆 This is the only program of its kind, as far as I know, that is focused on marketing your business with ethical practices, without using six-figure hype, manipulative techniques or other sleazy sales strategies.

🔆 It's more than a program. By participating you become part of the Humane Marketing Revolution!

… Finding it very hard to sell your services (or products) and asking for what you're worth. (or even knowing your worth)

... being visible on Social Media because you really just don't know what to say.

... Still not being a 100% sure about your ideal client or your niche and feeling stuck because of it.

… Feeling overwhelmed with all the marketing shoulds and not knowing what to focus on.

... Not marketing your business at all because all the techniques you've come across so far feel sleazy, pushy and manipulative. 

... Being Authentically You: You show up as your true self in your marketing, not some prescribed version of who you should be in order to get customers. No more masks!

… Doing Good AND Getting Paid:  You have a thriving business that feels great and makes money.

… Being a recognized expert: Your increased visibility has positioned you as a quiet influencer and you get invited to summits, podcasts and other beautiful collaborations.

… Doing the right thing:  Your integrity is everything. And your clients love you for that and seek you out because they trust you to always tell them the truth.

… Contributing to making this world a better place:  You’re growing a business that financially supports you, helps others, and makes an impact in this world. 

Hi there, I'm Sarah Santacroce.

I founded my first Online Business in 2007 and have grown up in this Online Marketing World.
I have taken countless marketing programs myself and therefore know what’s available to entrepreneurs. The majority of these programs sell a cookie-cutter approach, based on the founder’s success recipe. I have followed the evolution of Online Marketing and I’m sure that the current Marketing Paradigm contributes to an ever increasing level of anxiety on a global level.

In 2018 (yes, it took me a while!!) I came to realize that I no longer wanted to follow everyone else’s model – EVEN IF it worked to some extent. Yes, it helped me hit the famous six figures, but it also left me drained and unfulfilled. I was ready to take the risk and give myself permission to do business and marketing my way – EVEN IF that meant that I’d fail the first few times.

In the past 14 years I have talked to hundreds of entrepreneurs and 90% of them mention that marketing makes them anxious. And it’s not only their own marketing activities. It’s also the use of fear, urgency & manipulation in everyone else’s marketing that we are exposed to that make us feel less than and anxious. 

Today I see it as my mission to help heart-centered entrepreneurs like you to be gentle, authentic AND successful in your marketing and business.  And therefore not only create sustainability for yourself, but also contribute to make this world a better place by reducing the global level of anxiety and fear.

And yes, I consider myself successful. I can say that in all humility, because I no longer measure success by the number of LinkedIn connections, views or the number of zeros in my revenue. I measure it in impact and the difference I have made over the years with my one-on-one clients, online courses, The Humane Marketing podcast and more recently with 'Marketing Like We're Human' book.

When I've finally taken off the mask and stopped following all the marketing guru's advice, I found joy and ease! And I fell in love with marketing all over again! And that's what I want for you too! Helping you find those marketing activities that are aligned with your values, with your worldview and your unique Marketing Super Power.

I spent all of 2019 co-creating this program with three beta groups, improving it each time. I listened to what heart-centered entrepreneurs like you wanted and created a different kind of marketing program, one that focuses on the BEING just as much as it does on the DOING. One that's not prescriptive, but helps you find a way to market your business that feels good to YOU!

This is my vision for the future:

• A world where joy, empathy, and kindness are the currency
• A world where marketing fosters a sense of belonging, not isolation
• A world that focuses on the human(e) connection (while using modern technology)
• A world where entrepreneurs who use ethical marketing are the ones that not only make the biggest impact but also make the most money 

I created this program to support this vision and help you achieve success in your business, however YOU define that! And I'm committed to constantly improving it to make it the best marketing program for heart-centered entrepreneurs. It is my life's mission!

Get ready for a whole new approach!

It is a virtual training program with a community component revealing an unconventional approach to marketing so you can grow a successful business by showing up as your true self. You get real results (new clients that resonate with you) while enjoying the process.

The Client Resonator helps you grow your business with ethical & authentic marketing practices, authentic ways to be present on Social Media (or not!), without using manipulation, six-figure hype & fear to lure people in. With this approach you'll also create a more meaningful life as a conscious marketer – and make the world a better place.

To experience the Marketing Like We're Human Program in Action, click here.

***

Here are some of the techniques you WON'T LEARN
in this program:  

• Accepting a LinkedIn invitation and following up with a sales pitch (don't you love getting those?)  

• Pretending that your recorded webinar is live & welcoming thousands of ghost attendees (I often wondered if these webinar presenters are high on Redbull - so much fake energy :-)  

• Using deceptive practices like “Only 5 spots let!” when in fact the program is far from being sold out (Oh, don't look at me; yes, I have probably used something very similar in the past!)  

• Following a script & clearing objections on your Sales Calls & getting the prospect to say yes - even if he has to go into major debt or is not even an ideal fit for you (let's save the cookie cutting for Christmas!)  

• Selling high-end ticket offers at outrageous prices without bringing massive value (this really upsets me, don't get me started...!)  

• Using fear, manipulation & negative reinforcement to get people to buy (I'm telling you, there's a better way !)

It's based on honesty, authenticity and integrity. 

Marketing Like We're Human aka The Client Resonator helps you find out who YOU are and what YOU want in order to resonate with clients that have the same values and therefore experience more joy in your business.

It's a completely re-modeled version of the 7P’s of Marketing, represented in the form of a Mandala, with YOU in the center so you can market from within. 

In Humane Marketing
we start with ourselves!

1. Recorded video lessons

In our customer hub you get 8 video lessons with me unpacking the 7 sections of the Humane Marketing Mandala: Passion, Personal Power, People, Product, Pricing, Promotion and Partnership - and Integration.

Some of it is theory, but a lot of it is based on my experience as a sensitive entrepreneur in a tough business & marketing environment. It's important for me to model to you how it feels and what it looks like to show up authentically and connect with your clients this way, the gentle way.

2. Workbooks

Besides the videos you'll also receive an assignment workbook for each P. This beautiful guide gives you questions, exercises and practices to prompt self-discovery and “a-ha moments” that open the possibilities for your business. A resource page is included for each week’s topic for continued learning. By completing the workbook and taking consistent action, you receive the absolute highest value for your investment in this program.

3. Connect in between the calls

Finally, in our safe & private community on Kajabi you can get your questions answered, crowdsource feedback & interact with other participants. 

4. Community to integrate

As part of this program you get access to the Humane Marketing Circle community for 3 months. This is a community of Humane Marketers who meet every month to work on the concepts of Humane Marketing, and discuss what works and what doesn't work for them.

5. Weekly call for the group program in July 2024

During the live group program which starts on July 18th, 2024 we also come together every week to dive deep into the content with your fellow group members. 

This 10-week program begins July 18th, 2024 combines the inner work with the outer work, transforming you into the person who can reach your big goal.

This is an online group program with an intimate setting.

The weekly calls are live but will also be recorded for participants.

The 75-minute calls take place on Thursdays at 10 am ET, 4pm CET (check time in your time zone)

Besides the live calls participants also get access to the video library covering the 7 Modules.

THE DATES FOR THE LIVE CALLS:

 (check time in your time zone) 

• Thursday, July 18th, 2024
• Thursday, July 25th, 2024
• Thursday, August 1st, 2024
• Thursday, August 8th, 2024
• Thursday, August 15th, 2024
• Thursday, August 22nd, 2024
• Thursday, August 29th, 2024
• Thursday, September 5th, 2024
• Thursday, September 12th, 2024
• Thursday, September 19th, 2024

To experience the Marketing Like We're Human Program in Action, click here.

***

BONUS #1: 
My LinkedIn Profile Cheat Sheet to shine on LinkedIn

Once you've gone through the program, follow this Cheat Sheet to give your profile a much needed upgrade. 

• Take advantage of key LinkedIn real-estate
• Talk to your audience directly
• Get found in search results
• Increase engagement that may lead to new clients

BONUS #2: 
My About Page Cheat Sheet to bring the real you to your website

Once you've gone through the program, follow this Cheat Sheet to update your About Page and connect with your website visitors on a deeper level. Learn how to:

• Create immediate connection with your website visitor
• Talk about your story but without bragging
• Get the 'wow, she really gets me' effect

BONUS #3: 
My (Podcast) Speaker One-Sheet to get invited to share your expertise 

Once you've gone through the program, follow this Cheat Sheet to create your Speaker One-Sheet when pitching to speak on podcasts, summits, workshops, conferences etc. 

• Impress by including value adding content
• 3 things podcast hosts look for when getting pitched
• Include visuals

BONUS #4: 
A video that lets you kick back and watch me create a new Freebie / Giveaway / Bonus in 1 hour or less!

I share the resources I use and you can watch me create it in real time - and then do it yourself (because I'll share exactly how).

• Learn how to create a new opt-in for limited effort
• Find out how to use Private Label Rights to not start from scratch
• Add a new way to get e-mail subscribers

🔆You resonate with and enroll higher quality clients who happily spend their hard-earned money with you, knowing they always receive high value for their investment.

🔆You focus in on your ideal client and platform or system of choice to find and communicate with your ideal clients.

🔆You create high value in your product or service making it irresistible to your ideal clients because it speaks their language and reflects their values.

🔆You raise your prices thanks to your newly gained confidence - no more under-earning!

🔆You take the ‘less is more’ approach and stop feeling overwhelmed.

🔆You create a plan to leverage partnerships and collaboration to fuel your business growth!

🔆You bring More of You to your marketing by using ethical practices that feel good to you and lead to heart-centered client enrollment.

🔆You gain confidence and clarity in yourself to market your business with authenticity and make your own rules.

🔆You set clear boundaries for your time and energy and learn to prioritize what is truly important to you.

🔆You enjoy a business that is inspiring and uplifting and aligned with your truth.

Here's what's covered in the 8 Program Modules:

Module 1: Passion

New Marketing Paradigm, Passion and Definition of Integrity

As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.

• Introduction to the New Marketing Paradigm that is based on being of service.
• You get clarity about your WHY, so you can confidently communicate your passion to the people who you want to serve.
• You define what ‘Integrity’ means for you & commit to always honor your word in marketing.
• And finally you write down your intention for the coming 8 weeks & beyond.

This module sets the tone for this marketing paradigm shift that you're about to integrate and gives you the confidence and the permission to own your message and share it with the world.

Module 2: Personal Power

Define Your Unique Super Powers

Your uniqueness only fully comes to life (and to your business) once you have a deep understanding of your unique super powers.

• We use different personality tests that reveal your natural strengths.
• You gain confidence in who you are by telling your story, using your unique super powers.
• You learn to set clear boundaries with your energy so you don't get overwhelmed and can stay focused on the things that really matter to you.
• You dive deep into your fear of rejection and learn to stay in your own truth.

If you've been struggling to show up authentically or if who your true self has gotten lost over the years, then this module will lead you back to your personal power.

Module 3: People

Find Your Tribe

You don’t need to be liked by everyone; you just need to resonate with your kind of people. So let’s work on finding out who and where they are. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?

• We do a thorough analysis of your ideal client, a true client psychology exercise. 
• We go way beyond the 'client avatar' to understand your client's feelings and emotions and why they buy. 
• We go beyond simple demographics and discover the psychodemographic spending habits of your ideal client.
• We apply their ‘secret language’ to your communication strategy in order to attract like-minded clients and get sales with ease.
• And finally you update your About Page, your LinkedIn Profile, your Author Bio and other outlets with your story to showcase your expertise with the new confidence and courage of a gentle leader.

This is not your typical 'Who Is Your Ideal Client' exercise you can find online. We go deep into consumer psychology to create this immediate human connection with your ideal clients - your tribe. Participants have mentioned that this is THE most complete client research they've ever done.

Watch this short video with Adam Kawalec, past participant, explaining the importance of the 3 first modules

Module 4: Product

Build a Product or Service Your People Love

This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy.

• You define the value that you offer to your client - tangible and intangible value
• Together we review your Products & Service descriptions to ensure they align with your ideal client and your values.
• Update your Sales Pages to reflect your unique personality & super powers (with the help of the Gentle Sales Copy Framework 1-Pager).
• Use language that your ideal clients 'get'.
• And finally, we create ways to get away from the 'time for money' model and create other income streams to help you grow a sustainable business.

In this module we bring it all together - your WHY, your values, your super powers, your story, your ideal client's values & language - and position your service or product as the go-to solution for your clients’ problems.

Module 5: Pricing
 

Money, Financial Integrity and Gentle Sales Conversations

We reveal different ways of pricing your services & products following the guidelines of the Humane Business Paradigm, a win-win that is about serving your community while making money. That's Financial Integrity.

• We see where your thoughts about money and marketing might be influencing your abundance.
• We take an emotional deep dive into your money story so you can let go of limiting beliefs around money.
• You give yourself permission to make good money and transition to Pro-Pricing by identifying your worth.
• We then design your Gentle Sales Path and learn to have Gentle Sales Conversations with our newly gained confidence in our worth. 

In this module we openly talk about money so that you feel confident and empowered with money and pricing.

Module 6: Promotion

Communicate With Confidence & Vulnerability

By consciously marketing from the inside out, the promotional activity becomes almost effortless. This is where ‘daring to be different’ with vulnerability and authenticity is so essential.

• You pick your main platform(s) and be clear about your communication style for your business.
• I share my tried and true tricks for showing up with confidence on video, webinars and any written communication.
• You learn to be effective with the 'less is more' approach.

After this module you will be able to pick those marketing & promotion strategies that are aligned with who you are, and create a Holistic Marketing Plan going forward.

Module 7: Partnership

It takes a village... to build a business

Isolation can leave you feeling anxious, lonely or second-guessing your business moves! As conscious marketers we believe in collaboration and make relationship building a priority in our business and marketing model.

• We explore the different types of partnerships available to you, where to find them and how to bond with them.
• We create new partnership habits that not only help you build a successful business but also make you feel more connected and less alone.

This module helps your realize the importance of collaboration and make a plan to build your business by creating powerful partnerships with others.

Integration

I love that the Latin root of the word integrate is integrare, “to make whole.” You are now ready to truly make a difference and reach more people whose lives you want to touch deeply.

No matter where you’re at, you are enough.

You belong.
You can find your people.
You can get results and enjoy the process !

Watch the video below where I give you an in-depth overview of the program (17-min ;-)

To experience the Marketing Like We're Human Program in Action, click here.

***

Here is everything you'll receive when you sign up:

1. Online training: Access to a beautiful and easy-to-use customer hub where you find the video library - 8 video modules, averaging 30 minutes in length each

2. Assignment / workbook for each module, averaging 10 pages per module, with lots of self-reflection exercises (and a creative Mandala coloring page)

3. Access to the private Kajabi community platform to ask all your questions
   

4. Community to integrate: you also get access to the Humane Marketing Circle community for 3 months! This is a community of Humane Marketers who meet every month to work on the concepts of Humane Marketing, and discuss what works and what doesn't work for them.
   
   
5. For the group program that starts on March 14th, 2024: One weekly group Zoom call over 10 weeks

Plus receive the following four special bonuses:

Bonus #1: My LinkedIn Profile Cheat Sheet to update your LinkedIn Profile 

Bonus #2: My About Page Cheat Sheet to bring the real you to your website

Bonus #3: My Podcast Speaker One-Sheet to get invited to share your expertise on podcasts

Bonus #4: A video that lets you kick back and watch me create a new Freebie / Giveaway / Bonus such as the 'Community Growing Challenge' above within 1 hour or less! I'm not overpromising! I share the resources I use and you can watch me create it in real time - and then do it yourself (because I'll share exactly how).

I know this is one of the best marketing programs for quietly rebellious and heart-centered entrepreneurs out there.

🔆 Because it takes you into account, and helps you grow your business your way!

🔆 Because this is the only program of its kind, as far as I know, that is focused on marketing your business with ethical practices, without using six-figure hype, manipulative techniques or other sleazy sales strategies.

🔆 Because it's based on my 15+ years of running and marketing an online LinkedIn consulting business, attending countless marketing programs (name me one, I've most likely taken it) immersing myself in the world of Personal Development. 

🔆 Because this is a program that helps you BE more and DO less.

🔆 Because we are now in the ‘H2H’, human to human age, an era where people are searching for higher meaning and a real authentic connection.

🔆 Because when you market from within, it's easy to promote your offering authentically and communicate with integrity, kindness and true care.

You wouldn't be reading this far if the cookie-cutter approach was still working for you.

If this resonates, reserve your seat now or get on a call to confirm that this is the right investment at the right time for you!

Warmly

Sarah 

If you've read this far, then your intuition is probably telling you that this feels right.

"If only..." You ever say this to yourself? Or: "I wish I'd done this earlier".

If you've spent a good 30 minutes on this page, watched my video, read all the testimonials, maybe read either Marketing Like We're Human or Selling Like We're Human, listened to The Humane Marketing podcast, then your right brain has made the decision already :-) 

So here's what you can say to your left brain:

"Dear left brain, yes, I know your job is to keep me safe and right now it maybe doesn't feel safe to make this investment. But I've seen Sarah's work, she's the real thing, she knows what she's doing. She wants the best for me. 

And... you know that sometimes we need to take a leap - and invest in ourselves. And Sarah's fee is reasonable. She's offering real value and I'll be able to really work on my business and resonate with my ideal clients. 

I know you're just trying to keep me safe. But I got this" 

There. It's up to you now to take action, so that 6 months from now you'll be delighted you did!

To experience the Marketing Like We're Human Program in Action, click here.

***

❌ Procrastination
❌ Marketing overwhelm 
❌ Comparitis
❌ More free webinars which only lead to more marketing anxiety

✅ Clarity about your offering and how to communicate about it
✅ Resonating with more of YOUR ideal clients (translation: more revenue)
✅ Raising your prices and going from making a living to making a life!
✅ Enjoying your business that is aligned with your truth
✅ Being part of something bigger: the Humane Marketing Revolution!

No hard feelings, I just want to help you make the right decision and make sure this is money well spent for you. 

Other programs will serve you better if you: 

• Have a very specific marketing need (Facebook ads, listbuilding, webinars, create a podcast, create an online course etc.). This is a 'big picture' program in which you won't get technical instructions on specific marketing platforms. However, too often entrepreneurs skip the 'big picture' and then end in a vicious cycle of trying to 'do more'. Just sayin' ;-)
• Resonate with the hustle mentality. This program believes in the 'slower but sustainable' approach. 
• Don't believe in doing some inner work in order to become the person who can reach bigger goals. This program is a fusion between Personal Development, Marketing & Business :-)

DISCLAIMER: 

This program goes deep into your story, your upbringing, your values and your worldview. Depending on your story, this might bring up old, unprocessed emotions. It sure did for me and several other participants. Because these risks exist, I advise against signing up if you have a pre-existing mental health condition that may result in undue emotional risk. If you choose to participate, you do so of your own free will and accord, knowingly and voluntarily assuming all risks associated with such activities.