In this episode of the Humane Marketing podcast, our host Sarah Santacroce speaks with Alexander Inchbald, founder of the #Masterpiece Movement. Alexander is a global authority on creativity and is on a mission to help 10,000 changemakers create their Masterpiece and become Rainmakers. The conversation covers a wide range of topics, including the history of money from the industrial revolution to today, the feminine vicious cycle and its impact on building profitable businesses, and the role of both the right and left brain in making money. They also discuss the importance of creativity and reclaiming the artist within us. This episode is sure to provide insights on changing our relationship with money and unleashing our creative potential."Most people would tell you to remove rocks. When you see a block, you remove the block. But what if the rocks had helped you to get here?" – Alexander Inchbald @sarahsantacroce #humanemarketing Click To Tweet
In today’s episode, Alex and I talk about:
- The story of money, from the industrial revolution until today
- What this means to us today
- WooWoo mountain, the feminine vicious cycle and why it prevents us from building business that make money
- Reclaim the artist as well as the art director
- How we can change our relationship to money
- The inner and outer game
- The role of creativity (and the right brain) in making money
- Why we can’t neglect the left brain
- And so much more
Marketing Like We’re Human – Sarah’s book
We use Descript to edit our episodes and it’s fantastic!
Email Sarah at email@example.com
Thanks for listening!
After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.
Are you enjoying the podcast? The Humane Marketing show is listener-supported—I’d love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers – a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I’d love for you to join us! Learn more at humane.marketing/circle
Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) “Sarah Suggests Saturdays“, a round-up of best practices, tools I use, books I read, podcasts, and other resources.
Raise your hand and join the Humane Business Revolution.
Imperfect Transcript of the show
We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that’s an affiliate link.
[00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today’s conscious customers because it’s humane, ethical, and non-pushy.
[00:00:23] I’m Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle. And renegade author of marketing like We’re human and selling like we’re human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what.
[00:00:52] Works and what doesn’t work in business, then we’d love to welcome you in our humane marketing circle. If you’re picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way.
[00:01:16] We share with transparency and vulnerability what works for us and what doesn’t work, so that you can figure out what works for you instead of keep throwing spaghetti. On the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My Humane Business Coaching could be just what you need, whether it’s for your marketing, sales, general business building, or help with your big idea like writing a book.
[00:01:47] I’d love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client can find out more at Humane Marketing slash coaching.
[00:02:09] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my firstname.lastname@example.org.
[00:02:29] Hello, friends. Today I have another deep and intriguing conversation for you, and it falls under the P of pricing. It’s more about money, but money has to do with pricing, right? If you’re irregular here, you know that I’m organizing the conversations around the seven Ps of the Humane Marketing Mandala. If this is your first time here and you don’t know what I’m talking about, you can download your one page marketing plan with the seven Ps of Humane [00:03:00] email@example.com slash one page humane.marketing, not.com humane.marketing.
[00:03:09] One page, the number one and the word page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it’s not a blueprint or a step-by-step or cookie cutter approach. It’s, uh, not perspec prescriptive, but it really is, um, helping you to reflect on your seven Ps for humane marketing.
[00:03:37] So today I’m speaking to my new friend, Alexander Ald, whom I, I’ve met in December at a lovely fondue afternoon with nine other beautiful human beings, and we somehow telepathically connected and he gifted me his book Masterpiece, which is truly a masterpiece. [00:04:00] And, uh, that’s what we’re gonna be talking about today.
[00:04:03] And. Obviously, like I said, going to talk about money, pricing, and also this idea of the masculine and the feminine energy, but mainly the masculine because money has to do with masculine energy. Before, I’ll tell you a little bit more about Alexander. I’ll also invite you in the behind the scenes of my pricing journey with our community.
[00:04:28] The Humane Marketing Circle. I started this community in late 2019. It has been kind of going already in a small group before, and for the first year, people could basically join for free as part of, uh, my book launch on Kickstarter, and they were free members for a full. And then obviously, you know what happened in 20 20 20, uh, and then whoever wanted to stay after 2020, [00:05:00] they, uh, paid 20 bucks per month.
[00:05:03] Then I increased it to 37, uh, dollars per month and then to 47, and now it’s back at 37. You know, economic circumstances and all of that. But meanwhile, more people joined. We added a second monthly call. We moved from, uh, tr a Trello board, which was very simplistic, and it worked for a while for us. But now we’re kind of going pro onto a new online platform.
[00:05:35] And now we have an engaged online component to the community, and we’re hosting that on cajabi, which I kind of joke about. It’s, it’s very much like us, um, because Cajabi bought this new, um, platform just recently. And so it’s a, it. Kind of the little sister of Mighty Networks. It has big dreams, and yet it’s [00:06:00] not perfect yet.
[00:06:00] And that kind of reminds me of ourselves as a quietly rebellious and, uh, heart-centered changemakers and marketers. You know, uh, we’re not perfect. We we’re, uh, doing our very best and that’s what our online platform is like. And, and so yeah, people are loving it. And in January I hired a community facilitator, uh, Eddie, who’s connecting men members amongst each other and really cry, creating this interconnectedness between members, which is so important in a community.
[00:06:36] So together we have created something just beautiful and unique and. Totally ready for this new business paradigm that’s very Aquarius oriented, you know, power to the people. Um, it’s not a top down approach where I’m basically the guru and te teaching you how to do it. No, we’re tapping [00:07:00] into our own personal powers and, and sharing what works for us and learning from everybody else what works for them so that we can then figure out, well, I’d like to do this in business and I, you know, this person shared this thing.
[00:07:16] I wanna try that. And, and so it’s, it is very much in this, uh, Aquarius energy. If, um, if any of you listening are into, um, astrology or kind of follow that even loosely. So yeah, we’ve really created something very beautiful and unique, I think, uh, together. And now it’s time for me to bring in the masculine energy and walk my talk about creating sustainable businesses.
[00:07:46] Um, I always share that with my clients and the, the marketing like we’re human program. And even in this circle we talk about how just because we come from this place of giving and lots of empathy [00:08:00] and, you know, humane approach to business does not mean that we don’t want to have a sustainable business.
[00:08:07] We operate from this principle of maximum sustainable generosity, right? And this community has definitely been grown based on that principle, maximum sustainable generosity. And now has come the time where, um, I need to bring in that masculine energy and make it sustainable for me. Uh, beautiful things, good things take time to grow.
[00:08:33] And we are at the point now where I feel like. This is just absolutely a gorgeous community. Uh, and now I do need to bring up the price because up till now it wasn’t sustainable for me, and that’s okay. Again, it takes time and uh, you can’t charge the full price from day one. That just makes logical business sense, but now it’s time.
[00:08:56] So on May 5th, I’ll be [00:09:00] introducing a new humane three-tier pricing that is, Conveying all the value you really get in this community and it’s sustainable for the host and everyone else’s work that needs to be paid fairly. I’m announcing this price increase not to use urgency to get you to sign up, but it wouldn’t feel fair that I’m doubling the price overnight without giving you at least a last chance to sign up at the current rate.
[00:09:29] You know, it has happened to me where I go to a website and offering, all of a sudden the price is like much higher and I’m like, well, I wish I knew about this. So that’s kind of why I’m doing this. Um, now so. Again, um, if you’ve been playing with the idea of maybe joining us now is a good time, you’ll still be kind of considered, I wouldn’t say founding members because, um, again, I’ve been hosting this for over three years, so, [00:10:00] uh, it’s not really a founding member rate anymore, but it’s just kind of like this, um, you know, maybe a budding rate.
[00:10:07] Like we. Add the verge of something that is going to grow. And, and, and if you get in now, uh, well, you get in at that $37 per month rate. The new rates will come into place on May 5th. Have a firstname.lastname@example.org forward slash circle and see if, uh, this is a good fit for you. And we’d love to have you okay with that.
[00:10:35] Um, and I hope Alexander is, is proud about me demonstrating my, uh, masculine energy here. So let me tell you a little bit about today’s guest, Alexander ald. Um, Alexander is on a mission to help 10,000 change makers to create their masterpiece and become rainmakers. He’s the founder of the Masterpiece Movement.
[00:10:58] A growing community of [00:11:00] pioneers, changemakers, misfits, and rebels. Together with other like-minded communities, they are creating a system that will sustain human. Alexander is a global authority on creativity, how we master our mind embodied during the act of creation so we can create a masterpiece. He has studied masters from the worlds of art, science, religion, leadership, explored the cutting edge of psychology, neurology, psychology, epigenetics and metaphysics, and experimented with creativity, painting in gale force, freezing conditions and blizzards all over the world.
[00:11:41] This story that has emerged will literally blow your mind. Alexander is a bestselling author a few times over and has worked on all of the United Nations, sustain sustainable development goals, and he lives with his family here in Switzerland above Lake Geneva. And [00:12:00] I’ve had the pleasure to, uh, be over at his house just recently with a beautiful view.
[00:12:05] So in our time together, we speak about. The story of money from the Industrial Revolution until today. What this means to us today, uh, I get him to talk about woo woo mountain, the feminine vicious cycle, and why it prevents us from building a business that makes money, reclaim the artist as well as the art director.
[00:12:30] How we can change our relationship to money, the inner and the outer game, the role of creativity, the right brain in making money. Why we can’t neglect the left brain and so much more. Um, this is a deep conversation. It’s a conversation where I use my. Um, left brain and Capricorn being to, um, you know, kind of ground and bring ourselves [00:13:00] back because, uh, Alexander can go really far into these concepts that I have to admit are, uh, sometimes even, uh, a bit far out for me.
[00:13:10] So, um, it’s a rainy conversation. So if you’re ready for that, let’s dive in. Hi Alexander. So good to see you speak to you today.
[00:13:23] Alexander: Wonderful to be here. Sarah, thank you so much for having
[00:13:25] Sarah: me. Yeah. Um, I was on a webinar with you last week. That was amazing. And then of course, uh, as I mentioned in the intro, we, uh, met in person, which is like so rare nowadays, right?
[00:13:40] That you get to meet people in person. And we get to meet again actually, uh, tomorrow after this recording. So I’m looking forward to that. But, um, let’s share with, uh, my listeners a little bit of the conversations that, uh, partly from your webinar, also from your book, [00:14:00] that you, um, so kindly shared with me and I entitled this, uh, conversation.
[00:14:06] Can’t remember the exact words, but something about money and masculine energy, because that’s what I feel like. You bring to us, right? This kind of dance between the feminine and the masculine and what that has to do with money, uh, how art comes in as well, because you are an artist. So yeah. Let’s, let’s dive in.
[00:14:30] Um, why don’t you start with kind of like, um, an excerpt of the story that you sh shared in this webinar. Um, I was on last week, I think it was called, um, it was called The Path of Prosperity, right? That was the title. Yeah. So sh sh Start us out there.
[00:14:49] Alexander: Wow. Um, you know, the Pathway of Prosperity is, is a model that emerged, uh, in Switzerland.
[00:14:55] Last year I was working with a group of pioneers and one of my business partners, a guy called Peter [00:15:00] kk, and Peter looked at our relationship to money and has looked at it for the last thir 30, 40 years. Um, and he discovered some really, really interesting things when he looked at our relationship to money.
[00:15:12] Um, And the modern conception of money was created and designed by some very conscious people 250 years ago, um, around the time of the Industrial Revolution. And the industrial Revolution kind of, um, represents the extreme of the masculine end of the pathway. So there’s a feminine end to the pathway, and you’d have to go back 200,000 years really to the dawn of humankind, um, in the Great River Valley in Africa, or at least that’s one history you could say.
[00:15:43] And that was kind of all feminine energy. So what is feminine energy? Feminine energy is, is, is being in connection. And if you’ve ever been in a real state of flow, you feel that you’re in connection with something, something greater, um, than yourself. And somehow the energy of creativity [00:16:00] flows through you.
[00:16:00] So just go to a moment like that. Maybe it was a moment you. Deeply in love with somebody in front of you, or a moment that you, you know, you created a painting and it just hours flew by or, or you finished a report at that moment. Actually the mind isn’t really very active. You, you’re just kind of in a state of connection or in a state of communion.
[00:16:20] And then the opposite end of that is, is the industrial age. Um, and the industrial age. We’ve gone from kind of being connected to all of it, um, to being a cog in a wheel. Um, and the pathway, we actually talk about the pathway all the way from this to this. But, um, that takes about an hour. So, so I’m not gonna do that in this conversation.
[00:16:40] Let, let me start this end. Let’s work our way back. So this is the pathway of separation, moving from being connected to, disconnected from being part of all of it, to being a cog, a cove machine. And so if we, if we look at the, the industrial age, what did we say? We said, well, [00:17:00] um, life expectancy was pretty short, kind of, uh, 30 to 50 years, um, in most advanced countries in the world.
[00:17:07] Um, and how do we, how do we increase, increase our health? And so some very, very conscious people actually designed a system, a financial system, in order for that to happen. And it included things like interest rates. Um, but the externalities of that, according to Peter’s research, are two things. Um, one is extraction of people, extraction of the resource of people.
[00:17:30] In other words, led to the idea of the cog in the wheel. And the second is the extraction of raw materials. And those two externalities, at the beginning, they were okay, because if you look at the numbers, the numbers are incredible that life expectancy went up and quality of life went up. E extraordinarily.
[00:17:49] Um, and num, those numbers don’t lie. It’s not like somebody’s faked those numbers. I was looking at the work by hands roling the mind gap. You can go, go and see it, mind gapper.org. Um, [00:18:00] incredible. It literally shows how you increase the amount of earning and the life expectancy increases. In other words, there is a direct correlation between those two, right?
[00:18:10] And yet that system also divided us. So it was a system of silos. Um, think of the traditional factory and even a factory today it divides things down into silos. And so that was the system two 50 years ago. And there’s some organizations that still follow it today, the un not far from where you and I are sitting right now.
[00:18:29] You know, it follows a silo-based mentality. Governments, they follow a, a silo-based mentality. Education, you know, in, in class we get taught maths very separate from science, and that’s very separate from, you know, art and, and languages. And yet today when we look at the challenges we face there, They’re horizontal challenges, not vertical challenges.
[00:18:51] Right. And so that, that kind of model started to evolve. Um, and about a hundred years ago, it evolved from the silo based system, uh, which we call the [00:19:00] control system into the, the, the compete system when compete system, not just vertical lines. You add in the horizontal lines. So you see this in big business now, everything divided from, you know, the, the factory line into departments and teams.
[00:19:18] Mm-hmm. And you, you kind of had groupings in organizations. And then what we started to see about 20, 30 years ago is, is a kind of emergence, um, of something which can be traced back way before this, but the, the role of the individual in the organization, um, and the philosophy shifted and the philosophy shifted from, from over here in this model, the control and the compete model.
[00:19:42] It was all about what was good for the organization, was good for the individual. It’s a very paternalistic top down. And this one started to become a little bit more feminine. It said, well, actually what’s good for the individual is good for the organization. We started to see that in Silicon Valley. So, you know, the growth of Silicon Valley, um, [00:20:00] w was predicated on the idea of giving people time to do what they were passionate about.
[00:20:05] Think, think of Google. They said one day a week, 20% of your time, you can do whatever you’re passionate about. And that led to Gmail and Google Maps and Google Calendar, and 50% of the innovation and AdWords, 50% of the innovation from Google came from that 20% time. And yet, what we are getting to see now, 20, 30 years into, you know, the, the massive rise of the internet is the limits of that system.
[00:20:33] And, and a new system has been emerging for, uh, 20, 30 years. Um, Behind the scenes. And what we’re now seeing is these systems, which are all a variant, a different flavored, you know, vanilla, chocolate, strawberry, let’s say. And we’re now seeing that actually ice cream isn’t the answer. Um, [00:21:00]
[00:21:00] Sarah: well I’m gonna interrupt you there then.
[00:21:02] So if we continue this ice cream analogy, what is the answer though? Um, and also what does dad have to do with our money story?
[00:21:15] Alexander: Yeah, great question. Um, well, I, I’m at risk of course, continuing the analogy and saying, well, we all get fat and get addicted to
[00:21:24] Sarah: That’s true. And if you, if, if you continue there, it’s like, well, money makes you fat.
[00:21:30] You know, it’s like fat in terms of like too much.
[00:21:34] Alexander: Well look exactly, and, and you, you are spot on because. What, what is really happening? Where is the money in the world? Mm-hmm. Well, it’s in these three systems. So it’s, it’s in government bonds, it’s in government treasury, it’s in big business and it’s in Silicon Valley.
[00:21:53] And more money has been printed in the last 10 years than has ever been in existence [00:22:00] in the entire history of humankind. And 40% of that wealth, 40% of the world’s wealth is owned by 10 men. Um, and I used to be able to get even more of my high horse in this and say 10 white men, but actually there are now two Indian gentlemen who are in the top 10 men.
[00:22:19] Um, and despite that, all the other organizations in the top 10 were founded in Silicon Valley. So you’ve got this, you’ve got this lake, if you like, of wealth, and it sits. In these three systems, think of a dam, right? And you know, behind the dam you have, you have a lake and it, and it’s, and it’s actually held here.
[00:22:41] Mm-hmm. And it’s, it’s being hoarded, right? Um, and, and the money is not flowing right. It’s not flowing out of the dam. It’s, it’s jammed behind the dam. And that isn’t very natural. Dams are [00:23:00] not natural things. You know, there are no natural dams in nature. There’s no hoarding in nature. There’s nothing in nature that actually hoards anything.
[00:23:07] If you look in, okay, so bears hibernate, squirrels hibernate, but what they do is they store the food that they need to get through the winter. That’s not hoarding, right? Storing is, okay, I’m gonna just keep enough that I need with me. Uh, and, and as nomads, we did the same. We, we just carried what we needed at that moment.
[00:23:29] If you’ve ever, ever been backpacking, You know, the first day you go backpack and you’re like, oh, damn, I was wondering whether I could swear that, uh, I’ll, I’ve bought in like stuff, I don’t need all this stuff. So then you kind of start throwing away stuff, right? And then you, you thin down your rug sucking like, this is what I need, this is all I need.
[00:23:51] Sarah: So yeah. You’re, you’re saying basically the, the money is all held in behind that dam. The question I guess I have is [00:24:00] like, well, what do we, the people, um, what can we do as the people? Um, because you started to talk about this journey, right? And you showed, basically showed us history. So the question is, um, is the, is this history a linear path and things just kept, keep going worse and worse, or?
[00:24:27] And I think, uh, I remember from the webinar, of course, it’s not a linear path. Uh, it, it it’s this shape of, um, the, the the figure eight, um, and the infinity sign. So tell us about the return of Yeah. Uh, you know, how, how it’s gonna change, basically.
[00:24:48] Alexander: Yeah. Well, it, it looks like it’s linear. It, it really does.
[00:24:51] It does. It looks like we’re heading, heading towards complete collapse. And
[00:25:03] Alexander: Yeah. Yeah. It doesn’t look good. I mean, you know, we are recording this, aren’t we? Um, just after, you know, the second, uh, valley Bank has just collapsed, um, we’re recording at the same time as, um, UBS is just made an offer to buy credit Suis.
[00:25:19] Right. Um, we’re recording at a time that. Uh, the Economist is saying that there’s a hundred billion dollars in the US banking system missing. Wow. But that’s, that’s, um, an unwanted gap. And you know, I remember back in 2007, 2008, you know, the beginning of the financial crisis, um, and Lima’s Brothers collapsing.
[00:25:40] And, and I’m sure you do as well. And it kind of feels like we’re, we’re at a similar time. And yet I am less concerned about it than ever. And some people, you know, watching like, what you crazy? I’m like, no, actually thi this is, this is absolutely what is being called, uh, forward. [00:26:00] And so there is a world beyond this.
[00:26:03] Um, and in fact it’s incredibly exciting and amazing world. And everyone says, oh, the system’s gonna collapse in Ajara Diamond’s book. If you’ve ever read that about civilization collapse, uh, the whole thing is gonna fall down. Well, maybe, um, The dam actually, there are people standing on both sides of the dam.
[00:26:25] So let’s take it from the, the global to the specific. Let’s take it from, from, you know, what’s happening at a societal level and let’s, let’s focus it on an individual level because this one
[00:26:37] Sarah: you are talking about. That’s a great idea. Mm-hmm. Because I was just gonna say that cuz it’s a bit out there, right?
[00:26:43] And it’s like, okay, it would be great if we can talk about, well, what does that mean to us? So yeah, take us there.
[00:26:50] Alexander: Mm-hmm. So some of us are standing on this side of the dam and we’ve got big fat ca bank accounts and we’re like, I’m scared of spending my [00:27:00] money because the collapse, you know, the collapse is coming.
[00:27:04] If I read the, if I read the the papers, watch the news, read the Economist or whoever, the system’s about to collapse. So I need to look after my money. In other words. We are hoarding more because we’re, we’re afraid. And then there are people on the other side of the dam who are, who are kind of looking at the dam going, oh, there’s no money coming to me.
[00:27:29] And so some of us, you know, some of us are on this side of the dam and we’re like, the river’s dried up. There’s, there’s a drought, there’s no money flowing to me. Um, how do I, how do I avoid this? Well, maybe I need to climb back up and, and get this side and go back into this world. Maybe I need to go back into the world of business and get a job and just stop trying to create this new system, whatever this new system is.
[00:27:58] Um, [00:28:00] and then those of us who are in it are like, am I gonna lose my job? So we’ve got these kind of two different mentalities going on and it, Peter puts it like this. There are someone, us who are unconsciously. Pushing money away, and some of us who are running after money unconsciously, so let me kind of unbundle that.
[00:28:18] Mm-hmm. You can actually see this in your own life. Like either money’s flowing, uh, there’s money in your bank account or there’s not money in your bank, in your bank account. You, you can literally look at it and you could diagnose what’s going on by the health of your bank account. Now the secret here is about flow and you mentioned that this is an infinite loop.
[00:28:40] The figure of eight turn on its side, it’s actually an infinite loop. And the secret is very simple. The dam is actually a belief system held in mind. The dam is actually in our mind and it’s an unconscious thing. You’re like, no, no, no. It really exists. Like [00:29:00] 40% of the world’s wealth help help buy 10 people.
[00:29:02] They keep, you can’t deny that you know that the money is all in here and it’s not here. Well, actually that’s not true because there are people over here I know. And we could talk about at length. And they have all the money they need flowing through them and flowing through their bank accounts, and they genuinely are creating a new world.
[00:29:21] So what is the difference between those people and, and you and I now, why is the money flowing through their bank accounts and not through all of our bank accounts? And why is the money stuck here? And actually what we find is that most of us have part of ourselves here and part of ourselves here. So in fact, we’re doing a little bit of both all the time.
[00:29:45] We’re, we’re kind of hoarding onto the money that does come in, um, because we’re afraid of the drought and we’re looking at the money saying, when is the money gonna flow to us? And so the, a lot of the work we do is about helping people to break down [00:30:00] this, literally this mental barrier, this mental dam, um, so that the money flows again.
[00:30:09] And so that ultimately prosperity flows, um, and the natural design of, of nature is everything in flow. Mm-hmm. It, it’s not building downs, it’s not building restrictions.
[00:30:24] Sarah: Yes. I, I hear you Alexander, but my rational mind is still has a lot of questions because you just went through explaining, you know, the kind of system we are in right now.
[00:30:39] Um, and you know that 10 men basically own 40% of the wealth and they are not the ones that I would say represent the feminine energy or even like dual energy. They’re the patriarchical, um, kind of not the nicest people on [00:31:00] earth, I would say. And I don’t care that they own, uh, that much. So the question is if you’re saying, okay, it’s just in our mind, well, it’s not, it’s a reality.
[00:31:11] And so the, the thing is, what I want you to, um, talk about is, you know, kind of this concept of owning the masculine energy Yes. As well. And probably more like where we’re headed, because clearly right now it’s not the case, you know? Yes. Like, we’re not at this point yet where we’re money flows to everyone.
[00:31:37] It’s just Yes. You just showed it yourself. So Yes. Take us to, to owning these both energies and, and what, what that could look like.
[00:31:47] Alexander: Look, that’s such a good question. Um, and brilliantly put, and just to be clear, Um, I’m not saying that that the 10 white men or the eight white men and two Indian [00:32:00] men are in our mind.
[00:32:01] I’m saying the dam is in our mind, right? Yes. Right. So the dam is what is in our mind. Mm-hmm. Which is blocking the flow. And you mentioned going into the fem energy. So let’s look at it from this perspective. Yeah. Because it’s easier to look from down here, looking up at the down. But if we go all the way into the feminine energy over here, we are not separate from the whole.
[00:32:29] We are part of mother nature. We are, we are part of it. We are an integral part of it. We’re not separate from it. The separation only happens in mind. So the only part of ourselves that can sense the separation is our mind, but our essence, whatever we call it, is not separate from the whole. It’s an integral part of the whole.
[00:32:52] Right. So if we look at it from this perspective, and then we look at these eight white men and two Indian [00:33:00] gentlemen, and we talk about the, the patriarchy as you just did. And then we, we have all this kind of stuff coming up inside ourselves and we’re like, I really don’t like those people. That she’s the person in that system that you like the least think of that person, that leader, that that individual in that system.
[00:33:22] Whether he’s an entrepreneur, I’m gonna say he, because undoubtedly it’s a man in, in a, in a right. So probably a, uh, a business leader, maybe a politician, but just bring to mind that person. It doesn’t have to be, uh, in North America. It could be, it could be somewhere in Europe, it could be, it could be somewhere in Russia.
[00:33:43] It could be somewhere in. Um, in the East, right? So just bring to mind that person, and then think of the, the, the thing that you like least about that person. What trait do you like least about that person? And is it, is it, it’s, is it corruption? Is it, is it [00:34:00] bullying? Is it misogyny? Is it lying? Is it cheating?
[00:34:03] Is it manipulating? Is it bullying? What is, what is it all? What is that trait All above? Yeah. Okay. All of the above. Right? And you can write a long, long list, right? Here’s the scary thing. When you look at it from the feminine energy that is part of us. If we are part of the whole, they are also part of the whole, and they are part of us.
[00:34:28] And this is a horrible, horrible thing, a horrible realization because mm-hmm. You’re suddenly like, oh shit. What? Really? No, no, no, no. Because the mine will then go, no, no, no. That’s ridiculous. I’ve done my work. I’ve done my own work. I, I, that’s, that’s how I got here. Don’t be so ridiculous. I, I worked at my purpose five years ago, 10 years ago.
[00:34:46] I’ve been doing spiritual development work. I’ve been doing personal development work. I’ve been doing all this work for the last 15, 20 years. My whole life has been dedicated to this work. Don’t be so ridiculous as part of me stuck over here. Well, if we are on the planet right now, the bad news [00:35:00] is there is, there is an aspect of us that is holding this system in place, that’s holding this dam here.
[00:35:08] Mm-hmm. This dam in our mind. So what can we do about it? And this is where you’re absolutely spot on, that actually we need to re-embrace this masculine energy over here. And, and, you know, Carl Young talked about this idea of the shadow. You know, what’s held in the shadow. What’s held in the collective consciousness of the planet right now is primarily masculinity.
[00:35:35] Cuz this isn’t been going on for 250 years. It’s been going on for minimum 5,000 years, probably 10,000 years probably. You can trace it all the way back to the moment that, um, well, 5,000 years plus civilization in Suma, where we started to create hierarchies in cigarettes and money and all these things, or 10,000 years.
[00:35:54] The moment that we settled down and we said, actually, we can cultivate crops and we can, we can [00:36:00] domestic animals, in other words, with a little bit above nature. Or you could trace it back 40,000 years and say, actually it was the moment that the prefrontal cortex, you know, mutated and gave us consciousness and the moment that the larynx gave us the ability to talk.
[00:36:14] So each of these moments are kind of moments of separation along this journey. And now here we are at this, at this moment in history right now, the most amazing moment possibly ever in human history to be alive right now. And, and most of us still have this, they’ll have this wall. The wall will dissolve.
[00:36:36] It will, it’s inevitable for some of us, and those of us who do will just go on this infinite cycle within this life. And for those of us who don’t, will go on this cycle, not on this slide. Yeah,
[00:37:07] He also talk about the ego, right? And it’s, um, it’s part of that, those shadows, um, that, that we need to look at. And in some of the self-help, more self-development, uh, personal development, uh, um, things you hear while you just need to like go of the ego and you know, that’s how you’re coming to this feminine energy.
[00:37:32] You instead say, well, don’t let go of it. Uh, look at it and embrace it and, and, and, and yeah, commune with it in a way, right? And I think that’s exactly what’s happening now as well. Um, in, in on the bigger, um, scheme is all of that ego stuff is coming up and. And we’re, yeah, we’re having to look at it as a [00:38:00] society and, you know, the big, um, kind of, um, people that we talked about with all the wealth.
[00:38:06] Well, that’s really coming up for them, uh, specifically right now. And, and so what you’re saying is not completely let go of it, but take I guess the good things from the ego with you so that you can then apply those. Let, let’s kind of bring it to a business owner level because li my listeners are, are entrepreneurs, right?
[00:38:30] And I do feel like a lot of, uh, you know, I’m talking to heart-centered entrepreneurs, so already that kind of says, well, there are a lot in the feminine energy, uh, which is great, right? Which is exactly what we need, uh, more of, so we’re on this pathway back to the feminine energy. And what you are saying, and I’m saying it as well in different words because I talk about the doing and the being, um, the yin and the [00:39:00] yang, right?
[00:39:00] We need both energies to be an entrepreneur and to, you know, stay ground and, and, and claim our worth. And, and, and yeah, do sell Right to sell. We need, uh, some of that, um, masculine energy as well. So yeah, tell us a bit more about the ego and, and what, what good parts are in the ego, right. That we can bring back to, to business.
[00:39:26] Alexander: beautiful. Great question. Um, well let, let’s, let’s take this model actually, and, and flip it up, right? So this, this figure of a, and let’s flip it this way and, ok. So now
[00:39:37] Sarah: let’s, now standing straight,
[00:39:38] Alexander: it’s now standing straight, right? Yeah. And the base is the feminine and, and the, the top is, is the masculine.
[00:39:45] Mm-hmm. And now let’s imagine that’s a tree. Right? Mm-hmm. And this is your tree and your, your business. Mm-hmm. And what you wanna do is you want to attract more trees into your forest, more trees into your community is [00:40:00] right. And the bigger, the bigger your forest grows, the more sustainable it becomes. So trees that grow in forest live far longer than trees that, um, that are isolated on their own, on hilltops.
[00:40:13] So let’s, let’s assume that what you’re trying to do is, is build a forest. A sustainable forest doesn’t have to be the biggest forest in the world, but it’s a sustainable forest. It’s a heart-centered forest center. At the heart of this forest is the mother tree, your tree. Now if you think about that forest, and let’s say, you know, it’s, it’s currently a cops or maybe it’s a wood, but actually the potential is to grow to a forest.
[00:40:36] Or maybe you are just starting out and you’ve literally just sewed the seed and it’s, it’s a seedling or a sapling. But you know, you know the potential of it is not just to grow into a tree. It’s actually to grow into a forest. And of course what you go is do is you go through growing pain. So let’s see if yours are sapling, you may be blown away, away, you know, around by the wind.
[00:40:57] And what we often focus on is we try [00:41:00] and, you know, we try and grow the tree, right? You imagine this like you’re a little seedling and you’re, you’re like, grow faster and you’re like, let, you’re trying to pull this more, more
[00:41:08] Sarah: clients, more,
[00:41:09] Alexander: yeah. More clients. More, more, more, more grow this way. Mm-hmm. And, and of course that doesn’t work.
[00:41:13] You’ll literally just pull the seedling outta the ground or you’ll pull the sapling outta the ground. Mm-hmm. So what stops you from doing this is, is the roots. And in fact, the height of the tree is dependent on the depth of the roots. Right? And don’t worry, I’m gonna get to, to this thing about the ego, right?
[00:41:28] Um, so let’s assume that the roots is the feminine, the roots is in, is in connection with all of it. What, what we call the purpose. And that the, the tree is your mission. This is what you’re growing towards and you want all the other trees to grow towards this, towards this mission. And that creates a microclimate underneath which sustains life because it’s not too hot, it’s not too cold.
[00:41:52] It helps the, um, the, to conserve the water that all the trees need, the nutrients that all the trees need, the minerals [00:42:00] that all the trees need. And then they share this underneath. So the height of the tree is dependent on the depths of the roots. The sustainability of the forest is dependent on the consistency of the canopy, but what stops the roots from growing deeper are rocks.
[00:42:18] Now, most people would tell you to remove rocks. When you see a block, you remove the block. When you see the dam, you take the dam out.
[00:42:29] But what if the rocks had helped you to get here? See, if you were to remove all the rocks under a forest, the trees would become unstable. Mm-hmm. And then they’d fall over. But actually if, if the roots wrap around the rocks, then the tree becomes more stable. Yeah. And the whole forest becomes more stable.
[00:43:04] Alexander: yeah. Yeah. Beautiful. And in our research we’ve identified all different types of, of pain. Pain around money, which we’ve just been talking about. We’re either mentally hoarding it or we are mentally, um, you know, we’re in a scarcity mindset.
[00:43:23] Um, so we’re pushing it away mentally or we’re running after it power, relationship to power. So either we’re standing at the top of the dam or we’re standing at the bottom of the dam. And in order for somebody to be standing at the top, there has to be somebody standing at the door. In other words, in order for you to have, um, power over somebody, somebody unconsciously has to accept to have power over them.
[00:43:46] Right. Oras, my partner, Jean Plip, puts it, um, obedience is the key to power. Mm-hmm. The third rock that we look at is, is love, because most of us were brought up in a world of fairy tales, Grims fairy [00:44:00] tales where, you know, the, the, the prince and the princess lived happily ever after. Uh, which implies that you are happy every after when you find your soulmate.
[00:44:09] And so we’ve reinterpreted that, that modern myth is you can only be happy when you find your soulmate, which implies that love is outside of you. And of course, those of us who’ve done personal development work and a lot of it know that actually it’s inside of us. And yet there’s so remnants of that old model because it’s so deeply embedded in society.
[00:44:29] Mm-hmm. And then the fourth area is time. Um, that we, we constantly perceive we are running out of time and we’ve got to do things by this time. Um, and so these are, these are the four rocks or we procrastinate and these are the four rocks that we find underground. And what we’ve explored and examined is how you can embrace these different rocks.
[00:44:56] Because in them is first of all the secret of how you [00:45:00] got here. Your tree grew, you grew cause the rock was there. And if you really embrace it consciously, and this is the difference, most of us are, uh, kind of embracing or resisting it unconsciously. And because we’re embracing it unconsciously, we’re not really embracing it.
[00:45:21] We’re pushing away from it. So if you take a, you know, you mentioned being very practical in business, let’s say. Um, we are unconsciously pushing money, right? Let’s come back to money. We are running a program around money. So we think money is bad, or money is our security, or money is our freedom. Um, and that, uh, in Carl’s words is a projection.
[00:45:51] So we’re not seeing money as money. We’re seeing money as a vehicle to something freedom or [00:46:00] away from something corruption. And when we actually embrace the freedom with or without money, we actually become truly free. Mm-hmm.
[00:46:14] Sarah: But we can’t, I think, I think in the book, yeah. Go on. Sorry. Yeah. I think in the book you mentioned surrender.
[00:46:21] Right? And that I think is a big piece of that journey is to, you know, just surrender to. The rocks. And, and does that mean surrender to the ego as well? Because we started this track with the ego. So does that mean surrender to your ego, uh, as well?
[00:46:43] Alexander: Yeah, great question. Um, I would say more surrender to the feminine.
[00:46:48] Hmm. But in the surrender, what most of us forget is that the feminine to take the sea behind me. Right. [00:47:00] Um, but the canvas here, so this is a painting, it’s a painting of, of, uh, M Blanc, um, painted a few years ago in black. And, um, it was pretty windy up there. Like it’s what, 3000 meters? So 9,000 feet. Um, and it’s pretty windy.
[00:47:18] And you know, when the canvas is moving, it’s very difficult for the feminine to feel like, uh, She can come out and play. So the feminine creates, mother nature creates, um, the divine. You know, a birth is normally through the feminine form, like, you know, new, new life comes onto the planet through the feminine form.
[00:47:39] And so the, the, when the canvas is held, the feminine can come out to play. So the masculine is, is the easel and it’s holding. And normally I tie with string from the corner so that the, the canvas is completely held. And if the canvas is held, then the feminine has the confidence to come out to play [00:48:00] so that the, the, the feminine aspect of this needs the masculine at a certain level of awareness, right?
[00:48:09] It needs to be held in that way. And that’s where most of us are right now. And most of us have, have observed masters and we’re like, you know, look, look at Nelson Mandela or, or Mother Teresa, and we observe no ego, you know, look at, look at Eckhart. No ego. we’re like, there’s no ego there. Ego’s gone. So we look at it and we go, oh, I know what I need to do.
[00:48:33] I need to get rid of the ego. I need to get rid of the rocks. Right? But actually, that’s like trying to climb a ladder by removing the runts. Mm-hmm. So if when you get to the top of the ladder, you don’t need the ladder, but in order to get to the top of ladder, you needed the rungs in the ladder. So most of us look at that state and we think, well, what I need to do is I need to remove the ego in order to reach the top [00:49:00] of my mountain.
[00:49:01] Actually, it’s the inverse. The rungs of the ladder are embracing every aspect of ego and finding the gold in the rock, cuz there’s gold in each of these rocks. And when you realize there’s a benefit in, I dunno, security. And you find the conscious benefit in that, the gold dust in that you climb up a run and then you keep doing this.
[00:49:27] It’s, it’s a, it’s a very long ladder, by the way, really, really long ladder, you know? And like you, you can go on and on and on and on and on. Like, it’s, it, it feels like it’s infinite, right? Um, but at a certain point, you, you reach the top of the mountain, you’re like, oh my God, I’m here. Then you don’t need the ladder, but you do need the ladder to help other people get to the top of the mountain.
[00:49:52] So this is when you build ladders for other people, right?
[00:49:55] Sarah: So once you build your ladder, you can then help other people. Yeah. Yeah. [00:50:00] I, I see how you, yeah. How you tie in the, the rocks and the ego and that. The point is not to let go of the ego, but to embrace it. Because we need both of these energies, right?
[00:50:15] Yes. Um, Maybe just to kind of bring it down again to the level of, uh, the individual, the entrepreneur. Um, what I see a lot in, um, uh, the entrepreneurs that I work with is that, um, and, and I think in your book, you call it the woowoo Mountain, right? And I have my WOOWOO prompts in, in, in the marketing, like we’re human book.
[00:50:39] So I think it’s very much needed today that we can go into the woo and that we can, you know, embrace our feminine energy. But you and I both make the point also to say yes. And you do also need, uh, the masculine energy, um, to [00:51:00] build a business. There’s just certain things, even in marketing, you know, you need to look at your numbers, like all of these kind of left brain things, those are the masculine energy, and we need those for building businesses, and we need those even for, um, Yeah.
[00:51:17] It, it’s a structure, like you said, the easel is the structure. It’s kind of like, um, we need both. We need the roots, which you said was the feminine, and then we need some kind of system or, or structure. Um, I love that. Yeah. Thanks so much for, for taking on us on that journey. What I’m curious, uh, kind of to wrap up, what I’m curious, um, about is, is, is this return and.
[00:51:45] You know, we, we kind of briefly touched upon it, the, the communion. Um, what you, um, mentioned also is the, you know, the, these different, um, business models. So we started with, uh, [00:52:00] industrial Revolution. Now we’re kind of still in the big corporate systems. So where is this going? Uh, what do you see, uh, as a new paradigm in terms of business and, um, yeah, humans.
[00:52:16] How, how are we
[00:52:17] Alexander: evolving? Yeah, so the, the, the big leap beyond the dam, um, if we, if we kind of put the tree back and actually the other way around and, um, we have the infinite loop, then the big leap beyond, um, the, the dam is, is a leap into what is variously known as as a teal organization. Um, it’s a kind of decentralized organization.
[00:52:40] But most people have misunderstood the decentralized organization. Um, and they think we, we go into co creativity and we immediately jump to communion. There is a step in between, there’s a rung in the ladder in between this current system, Silicon Valley system, which is still extracting wealth, um, and this new emergence [00:53:00] system before you get to communion.
[00:53:02] So the future is communion, and that’s one end of the cycle. And then there’s the other. And really what you’re looking for is a constant flow between them. So in order for that constant quote to happen, you’d have to reclaim these positives, as you said over here. So what’s the positive of the control system?
[00:53:18] Discipline structure. What’s the, the positive of the, of the second system? Focus, like steely, focus on, on whatever you call that thing is your mission or the uniqueness. Your promise was the third thing. The third thing is about shifting our mindset. It’s about unlocking our mindset and moving towards a mindset where things can grow.
[00:53:39] But the real leap is here. This is the leap. This is the leap that’s emergent. And it’s, it’s like it builds on all of these. We think it’s linear, but actually it’s like the Russian dolls. So this is an outer Russian doll, and then there’s another Russian doll here. And this one, to get to this one, you have to accept all of these [00:54:00] phases.
[00:54:01] And what that means is that it’s not co-creation, that’s delusional. Wbu Mountain stuff. That it occurs because somebody is holding the space. What my, my partner Peter calls the source, there’s an easel there holding the canvas for everyone else. And so there’s, there’s this famous book by, uh, Fred Lulu.
[00:54:22] Fred Lulu, um, called Reinventing Organization, which kicked up a whole creativity, co creativity movement, and became a cult classic in 2015. And when Peter interviewed Fred, cause he knows him very well, he said, Fred, you only interviewed sources, didn’t you? And Fred’s like, yes. In other words, he was observing the canvas, but not realizing the role that the sources, the people, the founders of the business were playing as the easel.
[00:54:52] What does that mean? It means. The holding at this level without the, the, the masculine, strong [00:55:00] masculine energy nigro is, is a mapp like this with bubbles inside, without the arms holding the space. Without that discipline, without that focus, without that structure, the whole thing falls into a mess. And I, I launched a company, um, based on the idea of co-creation.
[00:55:18] I was the source of it. I had some incredible partners, really, really impressive people. And it collapsed. We never made any money. There was never any flow in it. So in order to create this system, we have to embrace the shadow of the masculine and the shadow of the masculine is encompassed in the, in the worst of the people who we see running this system.
[00:55:44] And so I am incredibly optimistic, but it’s not even optimism. I know, I know that, um, some of us are already doing this. And I see what’s been created and it is phenomenal. [00:56:00] Phenomenal what has been created. I mean, I was speaking with my friend Heath yesterday, what Heath is up to, unbelievable. I mean, I can’t give any details out at the moment, but you can feel the energy of what he is doing.
[00:56:14] I’ll give you one example. So Carrie is 25 years in the un, has created a parallel organization to the UN called United Cities in Google it. She’s now the source of a 13 billion fund to realize the SDGs, uh, the sustainable development goals. Her mission is 10,000 cities. By the end of decade, she will do it.
[00:56:34] I know she will. She’s operating from that level of awareness. That’s just one example. But there are, let’s
[00:56:42] Sarah: go back to the, let’s go back to the, uh, individuals, um, you know, the entrepreneurs who are listening, cuz that’s kind of like a high level example. Um, because I, I do have to say, I’m like, well, here I am always talking about co-creation and collaboration, and you [00:57:00] just come in and say, well, that’s not working.
[00:57:02] So what’s the alternative then? Because if the ultimate goal is communion, then what’s the alternative? If not collaboration?
[00:57:13] Alexander: So collaboration is key, but the key to get to the communion is to appreciate that each of us have a role in that collaboration and each of us are tapping in as a source into something greater, whatever we call that.
[00:57:35] So the collaboration happens because each of us take a marriage. In a marriage, you have two people, and we talk about us as, as a, as a something, but actually each of us are independent, um, beings. And we, we used to say in the old system, we used to say, well, when you find your perfect partner, [00:58:00] you create perfect harmony, the beast with two bags.
[00:58:03] But actually we know that doesn’t work because when the person is not there, they miss the other person. Actually, what we’re talking about here, true collaboration is this, both individuals become whole, complete and whole. And the dance between those individuals is to help each other become whole. And then what you get, of course, is an infinite loop and freedom in between.
[00:58:25] Mm-hmm. And this is what true collaboration is. So each person sourcing what they’re there to source and being really, really clear that one is playing the role of the easel. And holding the space, and the other is doing the creation in there. So it’s a nuance of collaboration. It’s not saying forget co-creation, forget collaboration.
[00:58:47] It’s a nuance to it that integrates the masculine world over here into the emergent world, because again, it’s the matri dog. You don’t embrace this world. [00:59:00] This world falls apart and it never actually grains the traction that it needs. So that’s the distinction. So is it happening? Yes. What, what does practically that mean for an individual operating from this space?
[00:59:14] It means practically actually looking back into the world that you might be in resistance to, and you might have rejected, and not throwing the baby out with the bathwater and seeing the gold dust in that. Um, and then accepting that gold dust, embracing that gold dust, reclaiming the strong summary, you know, that the masculine energy in you, in order to do that holding, knowing that beyond that is communion.
[00:59:41] But you can’t miss that rung on the ladder. You miss that rung on the ladder. You don’t get to the top of the mountain, the whole thing falls apart, the tree falls over. Yeah.
[00:59:50] Sarah: I, yeah, totally. I, I, I see you, you, you talk so beautifully and I just, I, it feels sometimes I’m kind of like the translator who [01:00:00] brings it down to the level of the, of, um, you know, kind of the ground 11.
[01:00:05] I’m a Capricorn. Uh, and so I’m like, okay, you know, very, there’s my daughter straightforward. And, and so in a way I can also make a parallel to my own journey. And, and I know you shared it in your book. Um, About your journey to the Woohoo mountain, right. And the artist and, and all of that. And then from there, coming back to the, yeah.
[01:00:29] To the, the yang energy and, and, and I’m a Capricorn and a cancer rising. So I really have these both things. You know, the very, I call myself the mama bear of the, of the Humane Marketing circle. So I have this cancer energy, uh, that is very feminine, very woowoo, right? But. At the core, I’m at Capricorn, I’m very down to earth and structured and, and so it’s almost like I wanted to get rid of those things and rid of the mind, and I’m like, no, no, no, I [01:01:00] have to, I don’t be, you know, very meditative and in this state of Woo all the time.
[01:01:05] Um, and yeah, it didn’t work. Like, I’m like, no, this, you know, I need both. And that’s what we’re constantly talking about as well. And in humane marketing, you, you need both the doing and the being. So it’s, uh, yeah, beautifully, beautifully said. You have, you have definitely a way with words and, and, and making this, uh, parallels that.
[01:01:26] Yeah. It’s just, it’s such a journey, right? It’s the journey of transformation basically, is what you’re, you’re talking about. And, and it’s a journey of the money journey. But then of course, m you know, everything kind of goes back to money. And, and it’s our journey as, as humans and as entrepreneurs.
[01:01:48] Alexander: Yeah.
[01:02:02] Sarah: Yeah. Which, which I know you, and that’s why we need to start with the being. Right. We do
[01:02:07] Alexander: need to start with the being. We do need to unlock this because we’ve been in a state of doing the way too long for too long.
[01:02:13] Yeah. When we jump into the being, and it was, it was Einstein who said, let’s call this the intuition, this the intellect. He said, um, you know, the, the intellect is a faithful servant, and the intuition is a sacred gift. And if we can understand that it’s the gift that uses the intellect, that uses the mind, it’s like a tool in the toolbox.
[01:02:42] Mm-hmm. And when it uses it, Actually, you can create whatever you want, but most of the time it is the minds trying to suppress and forget this sacred gift. Yeah. And that really is the, the infinite journey [01:03:00] is realizing the gift, using the tool in order to create, and th this, this, this journey. It’s, it’s the journey of creation.
[01:03:15] Yeah. It’s the journey of humankind. It’s, it’s any painting, any masterpiece. That’s the journey. Mm-hmm.
[01:03:21] Sarah: Yeah. Thanks so much for being here and taking on us on this journey. Uh, Alexander, really appreciate it. Please do share where people, I think you run these webinars, uh, on a regular basis. So I think the best, uh, idea is probably for people to actually, uh, attend this webinar so they, they can see you in action and do share about that and the book and your website
[01:03:48] Alexander: and all of that.
[01:03:50] Yeah, sure. Well, um, we will be running another, uh, webinar on the 20th of April Arthur Prosperity, while we [01:04:00] begin into this little bit more detail. I dunno whether this episode comes up before then or not, but if it does, then great. Sign up and join us. Uh, you can also, uh, find my book, a free chapter of my book on, on my website, uh, Alex Alexander hable.com.
[01:04:15] Um, and then, um, Yeah, there are, there, you know, we’re just about to launch a community which you can join. Um, and then we’ll have regular, uh, conversations on a monthly basis. And then we run a series of, of retreats, the Masterpiece retreats, which are online and offline, uh, which is up to Japan to, to run a retreat in Kyoto, which I’m pretty excited about.
[01:04:38] We’re doing first Men’s retreat in May, um, in Morocco, which again, I’m really excited about. We’ll be going up to see Kari, who I mentioned, um, earlier in, in Norway. Um, and then we’ll be running something in Switzerland in October. Um, and then we do online retreats as well, um, called Masterpiece Tribes, and we’re on the 11th Tribe, um, 12th Tribe [01:05:00] will be in June.
[01:05:00] So lots of, lots of amazing things happening. Um, and if any of that speaks to you, then, um, you know, come along, get, get some of the free information. The, the, the, there are lots of videos on the site as well, and you can get lost in the videos and learn as much as you need to. Um, yeah. Thank you for having
[01:05:19] Sarah: me.
[01:05:19] Yeah, wonderful. Thanks so much for being here. I always have one last question and that is what are you grateful for today or this week? You. Thank you. I’m grateful for you too. Thank you. Thanks for creating masterpieces.
[01:05:38] Alexander: Likewise. Thank you for creating your masterpiece. That’s what I’m grateful for. Thank Youe marketing.
[01:05:50] Sarah: I hope you enjoyed this conversation, a bit of a different approach to, uh, money and pricing, but ever so important. [01:06:00] In order to find out more about Alexander and his work, please go to alexander dash inch ball.com. Uh, the community can be email@example.com, and Alexander also has a podcast called Insights From the at and uh, that is also on his website, alexander inal.com.
[01:06:25] As I said in our conversation, I really enjoyed Alexander’s. Called the Masterpiece, and you’ll find out also on his website or on Amazon directly. Finally, if you’re looking for others who think like you, who are deep thinkers as we demonstrated in this conversation, then why not join us in the Humane Marketing Circle?
[01:06:47] You can find out more at Humane. Dot marketing slash circle. You’ll find the show notes of this episode with all the links we mentioned here at Humane [01:07:00] Marketing slash H 16 two. Uh, this beautiful page also contains, uh, links to my free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free gentle Confidence mini course, as well as my two books, marketing like we’re Human and Selling like we’re human.
[01:07:23] Uh, just a reminder also that marketing like We’re human is now also available in audio format on Audible or anywhere else where you get your audiobooks. Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers, so go be the change you want to see in the world.