Money Motivators

In this episode titled Money Motivators, I’m joined by Leisa Peterson for a deep and nourishing conversation about our relationship with money. We explore the roots of our money story, what truly motivates us, and why healing around money is so essential, especially for heart-centered entrepreneurs.

Leisa shares her own journey from financial advisor to conscious money mentor, the disillusionment with a broken system, and why she turned to fiction to tell the story of transformation in her new book The Money Catalyst.

This episode is an invitation to reflect on your own money motivators and to begin rewriting your story from a place of self-worth, clarity, and courage.

In this episode we talked about:

• 🌱 Leisa Peterson’s journey from financial advisor to conscious money mentor—and why she left the traditional finance world.
• 💔 The disillusionment with our broken money system and how hard it is to “unplug from the matrix.”
• 📖 Her new book The Money Catalyst—a novel that follows Mirabelle’s transformational journey through 8 money catalysts.
• 💡 The connection between self-worth and money—how our inner beliefs shape our financial reality.
• 🎭 Why fiction was the best format to share deeper money insights and how storytelling can heal.
• 🌀 How transformation around money isn’t just educational—it’s emotional, spiritual, and deeply personal.

Watch this episode on YouTube

Leisa’s Resources

Leisa’s Website

Follow Leisa on LinkedIn

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) The Humane Business Manifesto

(FREE) Sarah’s Substack

Marketing Like We’re Human – Sarah’s first book

Selling Like We’re Human – Sarah’s second book

The Humane Marketing Circle

Podcast Show Notes

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Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

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Warmly,

Sarah

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Money Motivators

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Sarah Santacroce: Lisa. It’s good to talk to you. So glad to have you back on the humane marketing podcast thank you for being here.

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Leisa Peterson: Thank you for having me. I love what you’re up to in the world, and I’m so happy to talk to you today.

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Sarah Santacroce: Hmm! Likewise.

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Sarah Santacroce: We had already a long discussion before we hit record, and we can bring some of that in this conversation now, but maybe a little bit more focused around money and your new book, The money catalyst.

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Sarah Santacroce: So where do we start this conversation? I think I want to start with you kind of sharing about your money story, and how this became your life’s work. Really.

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Leisa Peterson: I have totally been obsessed with money from a very young age, and I will, you know, call myself out, and say, not in a healthy way for many years of my life, and it wasn’t until 11 years ago when I walked away from being a financial advisor, from having worked in the money business for over 2 decades here in the United States.

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Leisa Peterson: and being very disenchanted, I actually recently created a video about that disenchantment that took off, which was really funny, because

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Leisa Peterson: it’s not easy to disconnect from the matrix. You know it. I know it. It took me

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Leisa Peterson: 10 years to actually tell the story of like why I left. And you know there’s been like 164,000 people that were interested in that story which just cracks me up because it is not easy to admit

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Leisa Peterson: that we’re a part of a very broken system when it comes to money, and I didn’t know that when I started my business I just was like, well, how can I help people understand money better? Because if they understand money better, then they’ll be able to build wealth, which is what my husband and I have been able to do for ourselves.

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Leisa Peterson: I will say now that it’s not as simple as I thought. You know that that’s the moral of the story, like, I thought I could help everybody just through education. And it it’s more complicated than that.

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Sarah Santacroce: Hmm, yeah, I think that leads me to the next

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Sarah Santacroce: topic, which is self-worth. Would you agree with that? That

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Sarah Santacroce: is maybe one of the big topics of the book, as well.

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Leisa Peterson: Yeah, because, like, I talked about in my 1st book, how we see money has a lot to do with how we see ourselves. And so, if we feel disempowered, then our relationship and our experiences with money are going to reflect that disempowerment. And

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Leisa Peterson: if we feel confident and we feel resilient, and we feel well resourced. Not that we have all the answers, but that we know where to get the answers, and that we’re confident that we won’t stop until we get the information that we need that changes, how we go about our experiences with money. Does it solve everything? No. But does it help us most definitely.

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Sarah Santacroce: Hmm, yeah.

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Sarah Santacroce: So the the book, the second book. Now the Monica list, is very different from the 1st book. 1st of all, because it’s a novel, right? So I thought that was genius, because I remember I was in your community when the 1st book came out. To be honest with you the 1st edition, the 1st draft.

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Sarah Santacroce: It’s not very good, millionaire, I’m like, you know, there’s some stuff missing here. And so now you’ve really evolved, and, you know, written this beautiful novel around the money catalyst and Muriel going.

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Sarah Santacroce: The main protagonist is called Muriel. And she’s going through these transformations 8 catalysts around money. So yeah, tell us a little bit about how this was, you know, to write a novel, but then also about the story around Muriel.

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Leisa Peterson: Yeah, so it’s Mirabelle.

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Sarah Santacroce: Oh, it’s Maribel! Sorry.

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Leisa Peterson: Yeah, it’s good. I love that name. It’s funny, because it kind of reminds me of my friend’s best, my best friend’s mom. Her name is Muriel. So

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Leisa Peterson: she is on a journey, and I needed to write it this way, not because it had like. I didn’t know I could write a fiction book. 1st of all, I just want to tell. Everyone like this was a huge feat to take on. But these characters wanted to come through, and I literally let them. And then I figured out how to write a fiction based story because

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Leisa Peterson: their stories were so strong inside of me, and I think that the stories are a collection of myself and the thousands of people that I’ve met who have shared their money stories with me. And I realized, when I was kind of getting into it, that this medium

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Leisa Peterson: would allow me to bring people into an experience that would allow the reader

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Leisa Peterson: to see themselves in something that they’ve never read anywhere else before, and

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Leisa Peterson: only through fiction would I be able to create that very emotional experience for the reader that would allow them to have breakthroughs, not necessarily because their story is identical to what’s going on, but because there’s journaling questions, and there’s thought provoking exchanges that happen that I have had with other people.

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Leisa Peterson: or I have read about and thought, this is brilliant. More people need to know about this. How can I bring these conversations into the characters. And and I don’t know. Story right is you talk about this all the time, like story is everything. If we can

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Leisa Peterson: connect into story. It’s gonna stick with us. It’s gonna help us way more than just thinking through some model. Yeah.

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Sarah Santacroce: Yeah, yeah, it’s so true. And it really, you successfully achieved that because I was just reading the 1st few chapters. And I’m like, she’s talking about me. I didn’t give my, you know I didn’t give my thumbs up that you can write that book about me. That’s exactly how it felt right. And during the year that we worked together, those were the stories that came up. And and I think you’re right, like the the

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Sarah Santacroce: the way I remember. Okay, I screwed up her name. But I’m like, Yeah, I know this person, you know, it’s like, I kind of followed her journey. And and so it’s so true that these stories is what stays with us, not the, you know. Here’s your 8 steps to financial success. It’s like, well, you know, I’m sure people have read tons of these books and still are not wealthy. Right?

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Sarah Santacroce: The question is, do we really want to get to that? Or do we want to do that deeper inner work, so that we find abundance, and not necessarily only wealth, but.

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Leisa Peterson: Wow!

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Sarah Santacroce: Disgust out there.

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Leisa Peterson: Well, I have a question, too, for you, because there’s the the main character. But then there’s like Leela and Ethan and Tanya, and

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Leisa Peterson: I’m curious from your perspective, like. Did you also see yourself in those characters, too?

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Sarah Santacroce: I I’m I saw Tony, and you know the Ethan’s character. Maybe.

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Sarah Santacroce: I don’t know if I saw myself in the other character. Or, yeah, maybe there was moments where I also saw the lightness.

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Leisa Peterson: Yeah.

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Sarah Santacroce: It was Leela. So so yeah, what you’re saying. I guess this is that we’re we’re not always. We have moments. And you know, sometimes our money story can weigh us down, and we feel like really heavier. But around certain things and and other moments are lighter. Yeah.

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Sarah Santacroce: do talk to me about the transformation that Maribel went through, and whether

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Sarah Santacroce: maybe you want to share kind of a turning point in the story like.

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Sarah Santacroce: and we don’t want to just make it about the story. We don’t want to assume that. You know. People have all read your book so just kind of like in general in a money story like.

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Sarah Santacroce: what is a turning point that you’ve seen? Maybe also with your clients when there’s this big Aha! Or awakening to understanding something about yourself and your thoughts on money.

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Leisa Peterson: 2 come to mind the 1st being

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Leisa Peterson: maybe the way that I’m going about my life and my choices and my decisions isn’t actually helping me get where I want to go. So that’s like her 1st turning point, this realization like.

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Leisa Peterson: Wait a minute. I thought I did everything right, and yet I don’t think it’s actually giving me what I want.

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Leisa Peterson: But then the other big turning point is a realization that things that happened to her when she was young.

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Leisa Peterson: Have a lot to do with the the unconscious

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Leisa Peterson: creations that she’s got going on in her life now. And so the turning point being like, and I know you know this. And anyone who’s ever worked with me there are these pivotal moments where you’re like.

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Leisa Peterson: are you freaking, kidding me? This one thing has like set my life in motion to go a certain direction. And yet that is not who I am. That is not what I want it to have defined my life. And so she has a few of those one in particular where

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Leisa Peterson: it’s all about self-worth. It takes us back to where you started right, that she was thinking that she’s less than, and that she’s not worthy of having a voice of speaking out of telling people how she really feels in her life, and all because of this event that occurred. And so, when she realizes it, it takes some time, but she starts rebuilding her life

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Leisa Peterson: by testing the waters with her relationship with her partner, with her relationship with her friends, with the relationship she has with herself, and also learning from this coach, and so I feel like, like I have chills all over, because

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Leisa Peterson: I don’t know who I would be right now had I not had many of those happen, and where I feel most proud about my work, particularly. One to one work is when I’ve just been able to show somebody something that was wanting to come into the world to be seen, and because of that they start rewriting their lives in just such beautiful ways. And I’m thinking.

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Leisa Peterson: oh, my gosh! What if that could happen for people reading the book like Oh, my gosh! That that is that just gets me obviously a little bit

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Leisa Peterson: crazy. Excited.

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Sarah Santacroce: Yeah, so really what I’m hearing you say, it’s

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Sarah Santacroce: a book about money, but it’s not about the money.

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Leisa Peterson: It. Really, we, you know, does this concept in

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Sarah Santacroce: In marketing, sell them what they want, and give them what they need. So what people want is, you know, a book about money? Oh, yeah, you know the money catalyst. I’m going to learn how to be a money catalyst.

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Sarah Santacroce: And yet what they need is to go deeper, find out who they are find their true purpose in life, and then maybe the money will come, or at least enough money will come. But what they’re really getting is

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Sarah Santacroce: fulfillment, and you know, purpose and

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Sarah Santacroce: just living a good life right.

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Leisa Peterson: Yeah.

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Leisa Peterson: And it was interesting, because obviously, I use money in the title. This is the work that I like to teach about. And

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Leisa Peterson: there are these practical strategies that come about towards maybe the 3 quarters of into the book. And

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Leisa Peterson: it’s funny because I really struggled with those, because there’s like so many things that I’ve learned right that could help people, but I had to keep putting it through almost like a sifter like.

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Leisa Peterson: If I was only going to give a few tips that could have the biggest impact on someone’s mindset about money. What might those look like? Because I don’t want this to just be the, you know, the 5 tips that are going to change your life, although there are 5 tips about making more money and 5 tips about saving more money.

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Leisa Peterson: but it was just kind of like icing on the cake. It’s not like the cake’s got to be really, really good, and this is just something that satisfies that part of us that want to make sure that we’re doing what we can. But it’s it’s just really simplified.

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Sarah Santacroce: Yeah, yeah, it’s it’s the tangible value that people are looking for in a book or a program. And and all of that. But what they’re really walking away with is the intangible value, the inner growth and the belief in themselves. And all of that. Yeah, yeah, it’s wonderful

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Sarah Santacroce: in my upcoming book business like, we’re human. I talk about money motivators. And so really

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Sarah Santacroce: going back to the why, you know, really understanding as a change maker.

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Sarah Santacroce: why do you need money? And why do you want to make money? Because often I remember when we worked together, when was it 2018 or 19? I think I kept telling you. But yeah, but I’m not motivated by money. That’s not my motivation. And and so I’m thinking that a lot of change makers and people who are listening are the same. It’s like, Yeah, of course, we need money. And

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Sarah Santacroce: what I often see in the, you know, the heart centered business space is like.

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Sarah Santacroce: People don’t actually ask for money or are not good at receiving money, that kind of thing, because maybe all it could be 2 things, either. Because yes, we feel like we’re not worthy, or the work we’re doing is not worthy. So that’s a problem. Or, like me, I’m just like.

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Sarah Santacroce: not motivated by money, so I ask them in the book to think about their motivations for for making money. And so how do you see your work?

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Sarah Santacroce: Kind of tying into, you know, a more human, centered

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Sarah Santacroce: way of doing business and wanting to create impact.

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Sarah Santacroce: Really, that the real outcome is is that we want to measure is impact. Of course, it’s money to have enough, you know, to pay our bills. But what we really want is impact. So how do these 2 worlds collide.

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Leisa Peterson: I think that

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Leisa Peterson: impact has changed a lot for me over the years. As you know, my husband was diagnosed with prostate cancer a few years ago, and he’s

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Leisa Peterson: full recovery now.

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Leisa Peterson: But that experience really changed my perspective. A lot about money. And this book is definitely inspired by that. So what I saw was that

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Leisa Peterson: the motivators behind money are something that are kind of like an onion skin where depending on what you’re going through in life. And the challenges you’re facing your motivators are likely going to change. And even as we age, right? So I’m you know, 58, and the experience I have with money is going to be different than my daughter, who’s 27.

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Leisa Peterson: But I think that it’s very helpful, like you’re talking about to

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Leisa Peterson: focus on these motivators, so that you understand that it may change, that you’re not bad or wrong for not having money be a motivator. But money is important in the world that we live in. It helps to find a positive motivator versus a negative motivator. Right? So a negative motivator is going to be fear and scarcity and revenge. And there’s just a lot of really bad things that we can attach to money.

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Leisa Peterson: So let’s turn that around and say, Well, you know, could I be motivated by creativity? You know I’m excited about the creativity that happened this past year in writing this book

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Leisa Peterson: I know that if I can figure out how for this book to make an impact. And I’m able to get positive feedback from people reading the book

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Leisa Peterson: it’s going to and and selling the book is part of that right? So if I sell more copies of the book, and people love it, and they give feedback. That is positive. It’s going to motivate me to be more creative in the future, and all of a sudden it has very little to do with the money. It has more to do with the feelings I get when I’m in that flow state, and just like

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Leisa Peterson: creating things that I never thought were possible because they’re coming out of me from that inspiration like, that’s what’s going to matter to me. But I feel like everybody needs to be self reflective in what are the motivators in the book with Mirabelle. She thinks it’s all about like

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Leisa Peterson: achieving this sort of, you know Utopian idea of money and security and safety. But when she’s in the journey she realizes. It’s about the relationship she has with herself and the relationship that she has with others, her her mother, her husband, her friends, and that that is where the majority of her wealth is really coming from. In the book.

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Sarah Santacroce: yeah, another thing that came to mind, is that

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Sarah Santacroce: you know? Yes, we want to have enough money to pay the bills. But right now, with.

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Sarah Santacroce: you know, the problems we’re facing in the world

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Sarah Santacroce: that needs a lot of money as well or not a lot. But it needs money as well. To make more conscious choices. Actually, right now is a privilege.

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Sarah Santacroce: And so.

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Sarah Santacroce: you know, if I want to go buy organic vegetables. Well, I need more money, which is an irony. But that’s how it is right now. And so

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Sarah Santacroce: thinking about your money motivators and thinking, Well, yeah, I actually want to make money so I can get make good choices. I think that might help people like us who don’t just want to sit on money, but want to, you know, contribute to to this change. And so small choices like that will help us.

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Sarah Santacroce: Yeah, be part of the part of the solution and not the problem.

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Leisa Peterson: Yeah, cause.

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Leisa Peterson: You’re right. Like, when we have resources, we are able to

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Leisa Peterson: make conscious choices about the things that we buy, the things that we invest in the causes that we donate it, you know, to the

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Leisa Peterson: the even the business that we create like right now, you and I both know that

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Leisa Peterson: there are a lot of people, and and this is not a judgment. I’m just saying I feel like it’s a privilege that I can speak out about what I don’t believe in. And I can talk about those things. And I know that I’m better able to do that because I am not worried. I’m gonna lose my job. I’m not worried about losing my clients. If I lose clients because of me speaking what’s true to me, it’s okay. I can financially weather that.

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Leisa Peterson: That’s incredible privilege right now that I feel almost an obligation that if I have something going on I feel like it can be contributing. Then I want to be able to speak up about it, and money gives me that ability. I don’t think that I would be this person, that I am right now, without that freedom that I feel.

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Sarah Santacroce: Yeah, that’s so true to to realize our

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Sarah Santacroce: our privilege and and see that.

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Sarah Santacroce: How do you?

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Sarah Santacroce: So we keep talking about money which, yes, is still needed in this world right now, foreseeably, for you know at least the next 1020 years.

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Sarah Santacroce: maybe much more. I don’t know.

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Leisa Peterson: But.

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Sarah Santacroce: How do you see the future like? Will money always be part of that future?

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Sarah Santacroce: Or is there a tiny part in you where you’re thinking or hoping that, you know we’re going to something else.

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Leisa Peterson: Yeah, I think it’s important to maybe define what it is I’m talking about. So I think of money as being controlled for the most part by governments, you know, centralized governments.

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Leisa Peterson: And I’m going to say, currency is something very different. It can be something very different. So to me, ultimately we will need to move to currency that is not controlled by the

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Leisa Peterson: Federal Bank. You know the Federal Reserve in the Us. And the other, you know bank reserves throughout the world because they have not proven the ability to be trustworthy in the way that most of us think that they are supposed to be acting. What do I mean by that?

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Leisa Peterson: Geopolitical

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Leisa Peterson: chaos is often at the hand of the governments, and the way that they play with? You know we could even say F. With the monetary supplies throughout the world.

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Leisa Peterson: the less that happens, the more pure we could say. And I, interesting enough, you live right in Switzerland. I feel like it’s still happening there, but maybe not to the same extent as it’s happened in other places. That’s why people go to.

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Leisa Peterson: No, it’s happening here, too.

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Leisa Peterson: Yes, I yes, it’s just. There’s some thought that maybe it’s more stable than other currencies. Whether you believe that or not. I’m just pointing it out because a lot of people choose to move their money to Switzerland because they’re trying to get out of this. But the whole reason that that Bitcoin and these electronic forms of currency have arisen have a lot to do with creating currency outside of those channels? Are they

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Leisa Peterson: the Utopian that people want depends on how you look at it. I’ve been doing a lot more research about it because

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Leisa Peterson: we want freedom. We want freedom from manipulation. Everybody wants that like, and nobody wants to be manipulated. Nobody wants to be played with, and so ultimately people do need a way of barter right of like

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Leisa Peterson: you do this, I do that somebody else does that, and somebody else. Does that. The idea that you and I are going to be able to help each other, and it’s just going to go back and forth is not going to work like we are going to need other people. We’re going to need other resources. We are part of a collective experience. That means we need currency to be able to do business with each other. I want it to be as pure as possible without being manipulated.

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Leisa Peterson: What that looks like. Bitcoin’s probably the only gold

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Leisa Peterson: silver bitcoin like. They’re the only thing right now. And I do say Bitcoin, because the other currencies do not have the same degree of stability that Bitcoin has been earning.

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Sarah Santacroce: Nice.

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Leisa Peterson: So.

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Leisa Peterson: whether it is that or something else. The cool thing is is it was invented, and that that very pure people

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Leisa Peterson: wanted it to exist on the planet. And they walked away from like what could be trillions of dollars like, we’re talking people that could be the most powerful people on the planet walked away from it.

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Leisa Peterson: and the money.

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Sarah Santacroce: Yeah, that whole satoshi.

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Leisa Peterson: Yes.

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Sarah Santacroce: Sorry. It’s just yeah. Blows your mind. So

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Sarah Santacroce: yeah, just if you’re listening. Google, what’s his last last name?

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Leisa Peterson: Even if you just put in Satoshi, SA.

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Sarah Santacroce: Toshi, Bitcoin, and.

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Leisa Peterson: You’ll find videos.

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Sarah Santacroce: The mystical story of the inventor of Bitcoin, who then, yeah, just disappeared. Don’t know where he is, and he still owns I don’t know how many millions.

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Leisa Peterson: I think it’s like worth a trillion dollars like I mean, it’s crazy. Amounts of money are in the system that aren’t intended to be taken out. So it creates a baseline. But but let’s face it. Greed is the problem.

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Leisa Peterson: Greed, human greed. And they tried to build a system that was.

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Leisa Peterson: It can’t be immune from greed, because as long as you’ve got power players that can play with the amount of trading that they’re doing with it, you know, greed can still be there. But greed is our biggest problem, as human beings when it pertains to currency and monetary supply.

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Sarah Santacroce: Yeah.

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Leisa Peterson: And until we figure out how to get

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Leisa Peterson: that behavior under control, we will always end up back where we are today.

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Sarah Santacroce: I think it has to do with abundance, because if we always feel scarcity and lack, then there will always be greed. Right? And so, yeah, I just recently read this book stellar, where they talk about a world of abundance and free energy basically created by solar and wind.

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Sarah Santacroce: And if you give civilization free energy? Well.

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Sarah Santacroce: pretty much. The rest is going to be easy, right? And and the thing is, we already have the technology for that. We just, it’s just a matter of

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Sarah Santacroce: yeah

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Sarah Santacroce: systemic change. It’s all bureaucracy. Basically, that’s holding the next step back. And it’s the same with Bitcoin. Obviously, the governments don’t want to just move to Bitcoin and let you know people own the money. They’re trying to stop that. And so

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Sarah Santacroce: yeah, it’s, I think in the end. It’s a matter of

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Sarah Santacroce: the consciousness rising and the old

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Sarah Santacroce: paradigm people just kind of, you know, naturally dying out, and the new people coming up. Because I I, yeah. The the Satoshi story just shows that there’s

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Sarah Santacroce: people with good intentions, a lot of people with good intentions on in this world. And so we just need them to become the leaders. And once they do, I think things can go really quickly, because we have the technology because we have the currency.

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Sarah Santacroce: you know. We have AI all of that. Well, it’s it’s not that far fetched. It really isn’t right.

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Leisa Peterson: Yeah.

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Leisa Peterson: I mean integrity, love. You know, when we talk about raising consciousness, it is, you know, if you imagine greed, it’s almost at the bottom of the scale, and you imagine, like love and love. And above people may have heard that idea like 500. If you go by David Hawkins scale of consciousness.

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Leisa Peterson: If people are not operating from a place of empathy and love and integrity.

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Leisa Peterson: it’s like this is so weird, like poop in a soup like you’re not gonna want to eat that soup because you know what’s in it like you have to be like

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Leisa Peterson: have to figure out a way to operate. And this is what was intended with Bitcoin like, you have to figure out how to create systems that can operate outside of that, those lower level energies.

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Sarah Santacroce: I’ll always have that image of soup. Now, it’s like, Okay.

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Leisa Peterson: I don’t.

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Sarah Santacroce: I don’t wanna eat that soup for sure.

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Leisa Peterson: No.

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Leisa Peterson: Okay.

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Sarah Santacroce: Yeah, but no, I get it. It’s it’s it’s like, you know it. You don’t necessarily even see it. But you know it. And so you’re like, I want to be in a different

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Sarah Santacroce: different restaurant, for sure, but different system altogether.

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Sarah Santacroce: Yeah.

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Leisa Peterson: I think this is also. Let’s be. Let’s give credit to everyone, you know, when they say I’m not motivated by money. I think a lot of that comes from that feeling. I’m not motivated by this thing that people are do really bad things in.

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Sarah Santacroce: Yeah, yeah. Oh, that’s so true. It’s like, if money was this beautiful thing where it feels like, oh, and you know, we’re just yeah. And I have that with some collaborations where I’m like, it’s gonna be so good to send you money right where? Yeah, it feels like a good thing you’re you’re right. It’s it’s all about the the feeling that we that is

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Sarah Santacroce: embodied in us that we grew up with. And I think you know a lot of

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Sarah Santacroce: yeah. Our past is tied to that as well. Yeah.

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Sarah Santacroce: Hmm, let’s see.

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Leisa Peterson: Changing the intention, just like everything that you do, all the books that you write, like everything that you teach. I feel like you’re helping people to change their intention so that they can get the fuel that they need to build their business rather than constantly feeling like they’re driving down the road with a tire that’s blown out, which is what it feels like when you

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Leisa Peterson: are struggling with the capitalistic system.

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Sarah Santacroce: Right? Yeah.

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Sarah Santacroce: So

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Sarah Santacroce: what do we do now? Because we’re not there yet in this beautiful world. What do you know people who are listening. What maybe you mentioned these tips in the in the book, right like what is.

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Leisa Peterson: Yeah.

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Sarah Santacroce: Couple of small things they can do right now to to get that warm feeling of safety, at least, you know, for the next year or so.

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Leisa Peterson: In the book early on, when Mirabelle finds a coach and she starts working with her. There’s this concept of awake that’s introduced. And it’s interesting, Sarah, because you know me. I love frameworks, and I love, you know, sort of setting them up. This is one that keeps

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Leisa Peterson: coming back and showing me more and more. There’s a lot there, and especially in the times that we’re in so awake, is like awareness, willingness, acceptance, kindness, and embodiment.

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Leisa Peterson: And this coach takes Maribel through this process and says, this is what I want you to use like on a daily basis. I want you to help yourself, and I’m going to show you all the different ways that this process can help you depending on the challenges that you’re facing.

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Leisa Peterson: And what’s funny is, I did not do this based on David Hawkins work. It’s funny because I haven’t really looked at his work in a long time, and I was looking at power versus force, which is a very famous book, if anybody’s read it just last night, and I was like.

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Leisa Peterson: Oh, my gosh! When you are feeling fear when you are feeling worry when you are feeling concern about, let’s set face it. The disruption that’s going on in this world

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Leisa Peterson: awake is basically helping you take steps, stair steps to get out of that feeling very, very quickly.

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Sarah Santacroce: No.

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Leisa Peterson: And I had no idea. So it continues to show me the importance. So I’m using it because I’m like I get sad. I get

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Leisa Peterson: scared. I get upset when I see things that are happening in the United States right now, and

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Leisa Peterson: I’ve noticed that only when I’m in this state of like embodiment of love and embodiment of care and concern. Can I be helpful to others? Can I be helpful to myself? So I feel like we have to go back to our practice. We have to go back to our mats. We have to have rituals that help us

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Leisa Peterson: make sure that when we’re out there in the world running our businesses. When we’re out there speaking. When we’re out there making money, we can do it from the place of of these higher levels of consciousness rather than

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Leisa Peterson: what we’re seeing in the news and what we’re seeing being discussed, which is, is harmful and violent.

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Sarah Santacroce: Yeah. Yeah. So so really, it’s

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Sarah Santacroce: going more into the being and not think that you have to necessarily do more

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Sarah Santacroce: in order to, you know, get more. It’s really going back to the being that practice of being that that helps you become resilient so that you can do the things that you’re good at. And yeah, do your life’s work. And whatever it is.

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Sarah Santacroce: Yeah, so true.

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Leisa Peterson: And you still can take good care of yourself. You still have to make money. So if you’re focused on who you’re being, then you and you have good structures for the doing. You know. What business are you in? Are you clear about your motivation? Are you clear about the value that you’re creating in other people’s lives, like all of those things, are very important. But I think we.

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Leisa Peterson: in order to be resilient in these times, we’re going to be going back and forth, over and over again between the being and the doing.

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Sarah Santacroce: At a whole other level.

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Sarah Santacroce: Yeah. Yeah, it really.

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Sarah Santacroce: And I think we talked. I don’t remember if it was before we hit record. But we talked about the individualistic

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Sarah Santacroce: and kind of part of capitalism and greed, and all of that. And I really see

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Sarah Santacroce: we have to get out of that we have to, you know right now. All you see is what countries are doing and what trump is doing is like this country against this one and and separating people right? And instead, we need to actually yeah.

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Sarah Santacroce: collaborate together. And and that goes from a world perspective. But it’s also for us for us solopreneurs. It’s like this

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Sarah Santacroce: openness to share with others that things are hard right now, that alone gives you so much inner peace, and that creates resilience. And then you can. You know, out of the conversations that you’re having, you can create solutions. And yet I see the opposite happening. I see people pulling back

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Sarah Santacroce: because they’re completely overwhelmed with what’s happening and pulling back and cutting costs. And that creates more isolation, which is not what we need.

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Leisa Peterson: Yeah, when I hear use talking about and correct me if I’m wrong, is

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Leisa Peterson: we have to find new ways to build trust in the world that we’re living in, because

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Leisa Peterson: the trust in the existing systems, at least from my perspective, is falling apart.

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Sarah Santacroce: Right.

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Leisa Peterson: And and what might that look like in the future

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Leisa Peterson: when you know you have communities? And I’m pretty sure. And and I have communities like, what’s 1 of the most important things to each of us inside of that community. But trust.

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Sarah Santacroce: Right.

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Leisa Peterson: If if trust doesn’t exist, I’m not sure you or I would want to be a part of it.

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Sarah Santacroce: Right.

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Sarah Santacroce: And how do you build trust is by showing up as

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Sarah Santacroce: the real you, you know, transparency, vulnerability, and and

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Sarah Santacroce: in the business, like, we’re human book. One of the humane business practices is creating an authentic relationship culture.

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Sarah Santacroce: Because I remember, we were talking about this years ago, this

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Sarah Santacroce: this thought or need to show up as business people, and have it all together and be perfect, and and from there leading your business

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Sarah Santacroce: that creates

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Sarah Santacroce: distrust like it like it feels too fake. And and so creating these authentic relationships, it starts at our small business level. And and if that’s where trust is created, well, then, it flows out to you know the corporate level and and to the government level. But yeah, that is the work we have.

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Sarah Santacroce: We have forgotten how to really have human relationships think it really comes.

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Leisa Peterson: Okay?

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Leisa Peterson: Because if you like.

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Leisa Peterson: yeah, if you indicate that you’ve got everything together, and you really don’t, people are gonna feel that like so.

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Leisa Peterson: But the problem is right is when you’re really honest about like the struggles or the challenges or the difficulties

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Leisa Peterson: you put yourself out there to be criticized, and, you know, be judged. And what I’ve learned, and I’m sure you’ve learned this is that

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Leisa Peterson: we have to learn how to like ourselves. Enough. Right fall in love with ourselves enough. Trust ourselves enough that even if we put that out there and we get criticized, it doesn’t stop us. It doesn’t matter. We’re still willing to show up. And and that courage is what also inspires people to like. Trust us more because

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Leisa Peterson: we didn’t just do it because it was going to be rainbows and unicorns like we did it because we wanted to be real with people. And that’s hard. And people respect that. We’re okay being criticized and judged. And that’s kind of what true leadership is about.

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Sarah Santacroce: Yeah, yeah, you’re so you’re so right. I remember these early days in in your Atlas community and and like sometimes tears right? Because it was so hard it really is hard.

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Sarah Santacroce: Yeah, I’m just trying to

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Sarah Santacroce: see how you know we started with money. And then you go into a deep

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Sarah Santacroce: conversations, because I think I noticed that in the marketing, like with human program as well. Whenever we talk about the P. Of pricing, which is really, let’s talk about money.

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Sarah Santacroce: That’s when it get really, it gets really deep and invulnerable. And you know, it just really touches us to our core. This whole idea of money. And I, yeah, that’s why I think you writing a novel about that. It’s just it’s so much more touching than just writing another business book on our financial book on how to to do this. So yeah, I think you really nailed it with this one.

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Leisa Peterson: That makes me so happy. My publisher wanted a nonfiction book, and I had a deal on the table, and I walked away from it to be able to write this book. I was like, you don’t understand. This is what people need right now, like they don’t. Just. They don’t need another nonfiction book about abundance like I understand it might sell, but it won’t have the impact in people’s lives that I feel capable of writing.

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Sarah Santacroce: Yeah, yeah. Well, we’ll make sure we’ll share it far and wide. So again, if you’re listening, please do check out the money. Catalyst. Do you want to share where they can find it? Lisa and all your other.

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Leisa Peterson: Yeah, moneycatalystbook.com is where you can get access to the links to find it online. There’s resellers all over the world that have access to it. And there’s also free bonuses, meditations, and other things that go with the book that are available for free. When you buy the book. And yeah.

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Sarah Santacroce: Wonderful. Yeah, thanks again for being here and and going deep, you know.

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Leisa Peterson: Love, that.

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Sarah Santacroce: And I know you do, too. So.

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Leisa Peterson: Thank you for the conversation. Thank you.

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Sarah Santacroce: Wonderful thanks, Lisa.