CASE STUDY
Becoming More of Myself: A Journey in Human-Centric Marketing with the Marketing Like We're Human Program
"I feel like being in this program was pulling off another layer and seeing more of myself in the business, seeing more of what it could be, seeing more possibility."
This is a Case Study with Paulo Chikoti-Bandua, participant of the Marketing Like We’re Human aka The Client Resonator program. To find out more about the program click here.
Case Study Snapshot
Paulo Chikoti-Bandua is a Creative Director and co-founder of Etali Design, a boutique design business for Social Impact. As a neurodivergent person, Paulo’s creativity and passion for design are unmatched. He always thinks outside the box, bringing an innovative edge to everything he creates.
- Industry: Design
- Experience level: 8 years in business
- Level of support chosen: Group Program
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Outcome of going through the Marketing Like We're Human program: - Increased clarity about his business vision and alignment with his values.
- Enhanced ability to bring his authentic self into his business and marketing efforts.
- Deeper understanding of the importance of showing up courageously and authentically in marketing to attract aligned clients.
Why Marketing Like We're Human aka 'The Client Resonator'?
Paulo and I had a great conversation about his experience of going through the Marketing Like We’re Human aka ‘The Client Resonator’ program. You can watch the full video below , or scroll down to read the shorter version.
I asked Paulo where he was before starting on the Marketing Like We’re Human journey:
“I was in a phase where I felt a sense of misalignment in my business despite years of experience in the creative industry. Upon encountering Sarah’s book, I experienced a moment of clarity, realizing that her approach resonated deeply with my desire to infuse authenticity into my business and life.”
Here’s what Paulo was looking for:
“I was hoping to gain clarity and tools to implement my vision of a more authentic, human-centric approach to business and marketing. The program was a big nudge into the right direction, I intuitively knew it was right for me.”
- Paulo Chikoti-Bandua
The results
I asked Paulo who he has become and why that makes him happy:
“Simply put, I’ve become more of myself. The program has helped me peel back layers and gain clarity, allowing me to see more of myself in my business and envision its true potential. This journey of self-discovery and alignment brings me immense joy because I now feel more connected with my purpose and equipped to show up as myself in my business.”
Tangible results include:
- Updated his LinkedIn Profile to express his passion for Social Impact
- Created a content calendar for Social Media
- Investigating new networking opportunities where he can truly be himself (not necessarily business related networking)
- Developing a very aligned business partnership with a fellow participant who lives 20 minutes away
- Paulo Chikoti-Bandua
Final thoughts
It has been wonderful to watch Paulo’s journey through the 7Ps of Humane Marketing.
Here are Paulo’s last thoughts:
“This program is not just an investment in your business, but in yourself. It’s a journey of self-discovery and transformation that’s worth every moment. I highly recommend it. Thank you very much.”
Thank you Paulo for sharing !
If Paulo’s experience got you curious about the Marketing Like We’re Human program then let’s talk!
Check out the details and scroll to the bottom of that page to book a call with me.
Or if you’d like to read another case study about the group program experience and participants, then check out Adam Kawalec or Myriam Martinez’s or Rachael Cumberland-Dodd‘s or Rory Bakke’s experience.
