CASE STUDY
How Lisa Foulger Found Liberation: Connecting with her story and bringing her authentic self to business and marketing
"The depth was always within me; Marketing Like We're Human brought it to life in my communication and marketing.”
This is a Case Study with Lisa Foulger, participant of the Marketing Like We’re Human aka The Client Resonator program. To find out more about the program click here.
Case Study Snapshot
Lisa Foulger is a Entrepreneurial Growth Coach who works with entrepreneur leaders & founders to scale their leader mindsets and their businesses to make a bigger impact by consciously and deliberately making the lives of their people and the planet better.
- Industry: Coaching & Consulting
- Experience level: experienced, 10 years coaching & 25 years Corporate Leadership
- Level of support chosen: Group Program
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Outcome of going through the Marketing Like We're Human program: - Redid her entire website, and wrote her story on her About Page
- Empowerment in finding her voice and writing content for marketing materials
- Seeing the value of Strategic Partnerships and creating one with a fellow participant
- Deeper Client Relationships as a result of showing up as her whole and true self
Why Marketing Like We're Human aka 'The Client Resonator'?
Lisa and I had a great conversation about her experience of going through the Marketing Like We’re Human aka ‘The Client Resonator’ program. You can watch the full video below , or scroll down to read the shorter version.
I asked Lisa where she was before starting on the Marketing Like We’re Human journey:
“I was at a critical crossroads in my business, needing to decide where I wanted to take my business. This pivotal moment, about five months prior to joining the Marketing Like a Human program, left me in a state of uncertainty, grappling with ideas and overwhelmed by the wide landscape of possibilities for my business’s future. ”
Here’s what Lisa was looking for:
“Despite a successful 25-year corporate career and entrepreneurial ventures, I felt a deeper calling and needed to dig deep to figure out what would truly inspire me. The challenge was not only navigating this transition but also reframing my business to align with a newfound passion for mindset coaching. This shift required a different approach to marketing—one I had never ventured into before. I was looking for a path to help me shape my business and align my marketing with what was most inspiring and important to me.”
- Lisa Foulger
The results
I asked Lisa who she has become and why that makes her happy:
“[Bringing More of Me to my business and marketing] will connect me to the clients that I enjoy serving best and that I can inspire most. It will maybe take the relationships I have with some current clients deeper.”
“Through the program, I’ve observed a transformative shift in my approach to partnerships. This experience has broadened my perspective, unveiling a myriad of possibilities for diverse and meaningful collaborations. One such partnership has already taken shape with a fellow participant.”
Tangible results include:
- Redesigned Website: including a new 'About Me' page, reflecting a more personal, heartfelt, and vulnerable narrative.
- Empowered Writing Skills: a move towards more authentic, personal, and heartfelt communication, fostering connections with her audience.
- Formation of Meaningful Partnerships
- Enhanced Impact and Accelerated Collaboration: connection to ideal clients, deepening of existing client relationships, and enhancing the impact of her coaching
- Lisa Foulger
Final thoughts
It has been wonderful to watch Lisa’s journey through the 7Ps of Humane Marketing.
Here are Lisa’s last thoughts:
“”I highly recommend the journey. It was a profound self-discovery experience, enriched by shared moments and navigating this path together with others in a small group. Sarah, you were an excellent facilitator, guiding us through this transformative journey. I’m genuinely grateful that our paths crossed, allowing us to share this impactful experience. Thank you very much.”
Thank you Lisa for sharing !
If Lisa’s experience got you curious about the Marketing Like We’re Human program then let’s talk!
Check out the details and scroll to the bottom of that page to book a call with me.
Or if you’d like to read another case study about the group program experience and participants, then check out Adam Kawalec or Myriam Martinez’s or Rachael Cumberland-Dodd‘s or Rory Bakke’s experience.
