CASE STUDY
Marketing from Within: Linda Binns' Journey with the Marketing Like We're Human Program
"This whole concept of Marketing Like We're Human is profound. It's so simple yet so needed because nobody else talks about this kind of approach. Once you know who you are and what lights you up, you can show up authentically—and that makes all the difference."
This is a Case Study with Linda Binns, participant of the Marketing Like We’re Human aka The Client Resonator program. To find out more about the program click here.
Case Study Snapshot
Linda Binns, a seasoned coach with 27 years of experience, had long struggled to find joy and alignment in her marketing efforts. Despite attending numerous marketing programs, she felt frustrated by approaches that emphasized tactics over authenticity. Seeking a profound shift, Linda enrolled in the Marketing Like We’re Human program to redefine her relationship with marketing and make it feel natural and fulfilling.
- Industry: Personal Development and Coaching
- Experience level: Established (27 years in business)
- Level of support chosen: Group Program
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Outcome of going through the Marketing Like We're Human program: - Discovered that smaller groups align better with her strengths and allow her to deliver higher-quality service.
- Secured two clients for her group program
- Developed a relaxed, confident approach to marketing that feels natural and fulfilling.
Why Marketing Like We're Human aka 'The Client Resonator'?
Linda and I had a great conversation about her experience of going through the Marketing Like We’re Human aka ‘The Client Resonator’ program. You can watch the full video below , or scroll down to read the shorter version.
I asked Linda where she was before starting on the Marketing Like We’re Human journey:
“I wanted to find a way to make marketing feel good and be enjoyable. I had attended many programs before, but none of them worked for me. I was tired of feeling like I was failing because I couldn’t fit into someone else’s blueprint.”
The Experience:
Linda described the Marketing Like We’re Human program as profoundly different from other courses she had taken. Rather than focusing on external tactics, the program began with introspection—helping participants understand who they are before considering their clients or offerings. This inside-out approach resonated deeply with Linda, whose business, Harmony Inside and Out, emphasizes personal transformation starting from within.
- Linda Binns
The results
Linda experienced significant shifts in both mindset and tangible outcomes:
Mindset Transformation:
Let go of stress and self-doubt around marketing.
Embraced small group settings as her ideal format for delivering value.
Found peace in marketing authentically without comparing herself to others.
Tangible Outcomes:
Successfully launched videos promoting her program without overanalyzing or doubting herself.
Signed multiple clients during the program launch.
Developed a relaxed, confident approach to marketing that feels natural and fulfilling.
- Linda Binns
Final thoughts
Linda described the Marketing Like We’re Human program as simple yet profound—a much-needed alternative to traditional marketing approaches. By focusing on authenticity and self-awareness, she found a way to market her business that aligns with who she is, enabling her to attract the right clients without stress or compromise.
Thank you Linda for sharing !
- Linda Binns
If Linda’s experience got you curious about the Marketing Like We’re Human program then let’s talk!
Check out the details and scroll to the bottom of that page to book a call with me.
Or if you’d like to read another case study about the group program experience and participants, then check out Adam Kawalec or Myriam Martinez’s or Rachael Cumberland-Dodd‘s or Rory Bakke’s experience.
