CASE STUDY
How Katica Krajinovic Found Clarity & Relief: Connecting with her story and bringing her authentic self to business and marketing
"Bringing more of myself to my business and marketing will connect me to the clients I enjoy serving most and can inspire the most."
This is a Case Study with Katica Krajinovic, participant of the Marketing Like We’re Human aka The Client Resonator program. To find out more about the program click here.
Case Study Snapshot
Katica Krajinovic is a scientist with a Ph.D. in chemistry who turned into a data analyst, helping heart-centered female entrepreneurs translate dreary spreadsheets into beautiful dashboards.
- Industry: Coaching & Consulting
- Experience level: 3 years in business
- Level of support chosen: Group Program
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Outcome of going through the Marketing Like We're Human program: - Redoing her About Page with new, more humane language
- Clarity in whom she wants to work with, her ideal client
- Huge feeling of relief of what she no longer wants to do
- Different perspective on time and prioritizing differently
Why Marketing Like We're Human aka 'The Client Resonator'?
Katica and I had a great conversation about her experience of going through the Marketing Like We’re Human aka ‘The Client Resonator’ program. You can watch the full video below , or scroll down to read the shorter version.
I asked Katica where she was before starting on the Marketing Like We’re Human journey:
“I was at a point in my business where I was looking for more clarity. I had been part of many programs and memberships because I love learning and developing myself. ”
Here’s what Katica was looking for:
“I was hoping to get more clarity on how to approach certain aspects of my business and to learn more about myself. I wanted to understand my values better and figure out why I was doing what I was doing. I aimed to go deeper into who I am, whom I want to serve, and where I wanted to go next.”
- Katica Krajinovic
The results
I asked Katica who she has become and why that makes her happy:
“I’ve become more of myself. And I felt very accepted to be myself.”
Tangible results include:
- Letting go of mainstream marketing lingo: working on her website to really use language that reflects her values
- Clarity of her ideal client: truly understanding what it means to only work with ideal clients
- Found her uniqueness, and identified what differentiates her compared to others offering similar services as she does
- Clarity about her business model made decisions about what to do and what not to do anymore
- Feeling empowered because she realized that there are no “should do's”-> identity shift
-Katica Krajinovic
Final thoughts
It has been wonderful to watch Katica’s journey through the 7Ps of Humane Marketing.
Here are Katica’s last thoughts:
“It’s challenging to put into words, but the experience of participating in this program was truly invaluable. Unlike other programs where I didn’t feel entirely heard & seen, this one offered a depth of connection and authenticity that’s hard to convey. I highly recommend it. Thank you very much.”
Thank you Katica for sharing !
If Katica’s experience got you curious about the Marketing Like We’re Human program then let’s talk!
Check out the details and scroll to the bottom of that page to book a call with me.
Or if you’d like to read another case study about the group program experience and participants, then check out Adam Kawalec or Myriam Martinez’s or Rachael Cumberland-Dodd‘s or Rory Bakke’s experience.
