CASE STUDY
How the Marketing Like We're Human program unlocked a new way of marketing for Myriam Martinez
“I have become an official entrepreneur and business owner. I think I have taken ownership of these titles and really feel empowered”
Case Study Snapshot
Myriam Martinez is a Women’s Mental Wellbeing Coach and Art Therapist who has transitioned her clinical work to a well-being coaching business six years ago. Before joining the Marketing Like We’re Human aka The Client Resonator program she was feeling defeated and just following the formulaic marketing advice, feeling frustrated by it and by the lack of results, thinking there’s something wrong with her.
- Industry: Life & Wellbeing Coaching
- Experience level: experienced coach, 6 year business experienced business experience
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Level of support chosen: Group Program (group calls)
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Outcome of going through the Marketing Like We're Human program: - A giant poster board with her unique traits to remind her who she is
- Feeling like an official entrepreneur and business owner
- An updated About Page that tells her story and WHY
- Connecting with her WHY and marketing from that place
- No longer just ‘going through the motions’ but having a clear strategy
Myriam and I had a great and authentic conversation about her experience of going through the Marketing Like We’re Human aka ‘The Client Resonator’ program. You can watch the full video below, or scroll down to read the shorter version.
Myriam Martinez – Women’s Mental Wellbeing Coach and Art Therapist
Why Marketing Like We're Human aka 'The Client Resonator'?
I asked Myriam where she was before starting on the Marketing Like We’re Human journey:
“I was feeling kind of defeated, not really sure if I could have this business and have it flourish and be successful.”
“I was definitely following the mainstream marketing advice: post on Social Media every day, create a funnel… that type of formulaic approach. It wasn’t a formula that I felt comfortable with at all. And I was just going through the motions and I had this disconnect with my business because of it.”
Here’s what Myriam was looking for:
“I had read your book and felt this feminine energy coming from it. And I thought: that feels right to me. So I followed my intuition and signed up”
-Myriam Martinez
The results
I asked Myriam who she has become and why that makes her happy:
“The program has completely changed how I create. So whether it’s a Facebook post, my bio or a blog article, it feels like it’s coming much more from my center, from me. It’s so much easier to just kind of sink in, get connected and then start creating my copy from that place – and it feels so much better.”
“And I’m thinking things through more, how my message might help the world essentially – rather than just posting for the sake of it. Getting connected to my why, that’s what drives everything”
Tangible results include:
- Posting on Social Media with a strategy that works for her
- Writing copy (for her blog, Social Media) etc with ease
- Sharing her programs from a place of knowing and caring for her ideal client
- Fully embracing her creative side and sharing that in her marketing
Final thoughts
I asked Myriam if she’d like to share anything with people who may be hesitating about signing up?
Here are Myriam’s final thoughts:
“Oh gosh. Don’t hesitate. If the way you are currently marketing your business is not working for you, it’s most likely because you are following a very masculine system. By going through this program you will feel validated for who you are and you might experience this huge mindset shift that will unlock a new way of marketing for you – one that comes from within.”
Thank you Myriam for sharing !
If Myriam’s experience got you curious about the Marketing Like We’re Human program then let’s talk!
Check out the details and scroll to the bottom of that page to book a call with me.
Or if you’d like to read another case study, have a look at Adam’s or Aimee’s experience.
