CASE STUDY
How Adam Kawalec went from almost giving up to finding his unique positioning and is now writing a book about his big idea.
“I'm not sure that I would still be in business if I hadn’t found the Marketing Like We're Human program”
Case Study Snapshot
Adam Kawalec is a Life and Business Coach (and now also a Certified Humane Marketing Coach) who has been in business for six years prior to joining the Marketing Like We’re Human program. He was almost ready to give up completely after following a coach’s recipe for success to grow his business with a huge summit which left him depleted, overwhelmed and confused.
- Industry: Life & Business Coaching
- Experience level: experienced coach, 7 year business experiencear business experience
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Level of support chosen: Group Program (group calls)
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Outcome of going through the Marketing Like We're Human program: - A direction moving forward
- Having 100% clarity about his positioning and ideal client
- Having a north star that guides all his marketing decisions
- Knowing his unique Marketing Super Power
- In the process of writing a book about his big idea
- Adam Kawalec
The results
I asked Adam who he has become and why that makes him happy:
“I’ve found my way home.”
“I figured out who I am and how I want to run my business and what tactics and strategies fit with my model.”
“If all you’re looking for is a blueprint and a checklist, you can find that on Google or Youtube. There’s no lack of information on ‘how to do’ things. ”
Tangible results include:
- Finding his big idea: Inside The Comfort Zone
- Launching a podcast with conversations around above idea
- A revamp of his website clearly addressing his ideal clients
- Clarity about his unique Marketing Super Power (audio and writing)
- In the process of writing a book
- A waiting list of ideal clients
- Adam Kawalec
The results
I asked Adam who he has become and why that makes him happy:
“I’ve found my way home.”
“I figured out who I am and how I want to run my business and what tactics and strategies fit with my model.”
“If all you’re looking for is a blueprint and a checklist, you can find that on Google or Youtube. There’s no lack of information on ‘how to do’ things. ”
Tangible results include:
- Finding his big idea: Inside The Comfort Zone
- Launching a podcast with conversations around above idea
- A revamp of his website clearly addressing his ideal clients
- Clarity about his unique Marketing Super Power (audio and writing)
- In the process of writing a book
- A waiting list of ideal clients
Adam and I had a great and authentic conversation about her experience of going through the Marketing Like We’re Human aka ‘The Client Resonator’ program. You can watch the full video below (apologies for the poor video quality, Zoom wasn’t our friend) , or scroll down to read the shorter version.
Adam Kawalec – Life & Business Coach
Why Marketing Like We're Human aka 'The Client Resonator'?
I asked Adam where he was before starting on the Marketing Like We’re Human journey:
“Prior to joining I had already been in business for six years. While I was getting clients I was also feeling overwhelmed and confused about how to do this thing called marketing. I was following someone’s advice to create an online summit – which left me exhausted and drained.”
“I remember sitting in my car in April 2021, thinking: I don’t know how to continue this. It was just so overwhelming.”
Here’s what Adam was looking for:
“I was looking to go deeper. Since you were a speaker on the said summit and I had read your books, I already had a great understanding of what Humane Marketing was about. But I wanted to go deeper. And I wanted to live it in my business.”
Final thoughts
Having Adam as a participant in (so far) two cohorts of the program was so enriching and I really hope he’ll join another round ;-).
Here are Adam’s last thoughts:
“When running your own business it’s so easy to get distracted and overwhelmed and that can cost you time, money, energy wellbeing, your health, all of it, and eventually lead to you going out of business. So in a way you have saved my business, Sarah. ”
Thank you Adam for sharing !
If Adam’s experience got you curious about the Marketing Like We’re Human program then let’s talk!
Check out the details and scroll to the bottom of that page to book a call with me.
Or if you’d like to read another case study from a new coach, then check out Aimee Giles’ case study.
Adam is also a Certified Humane Marketing Coach so if you’d prefer 1:1 support from him you can hire him as your coach. You can find out more over here.
