Sell From Love: Creating Offers That You Love
Today’s conversation fits under the 4th P, the P of Product. I’m talking to Finka Jerkovic, author of the book ‘Sell from Love’ about creating
The Humane Marketing Podcast
The Humane Marketing Podcast is for you if:
- you are a heart-centered entrepreneur or change maker who is looking for a different, a better way to market your business
- you are an entrepreneur who is tired of the traditional, hypey marketing model and are ready for a paradigm shift.
- You might also be a Marketing Impact Pioneer, working for an organization who does business for good.
The Humane Marketing Podcast is organized around the 7Ps of Humane Marketing
- Passion: As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.
- Personal Power: Your uniqueness only fully comes to life (and business) once you learn about and have a deep understanding of your unique super powers.
- People: You don’t need to be liked by everyone; you just need to be loved by your tribe. So let’s work on finding out who’s in your tribe. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?
- Product: This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy
- Pricing: We discuss money, as well as different ways of pricing your services & products that follow the guidelines of the Humane Business Paradigm, a win-win that is about serving your community while making money. I call that Financial Integrity.
- Promotion: If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless. This is where ‘daring to be different’ and using vulnerability and authenticity is so essential.
- Partnership: Isolation creates anxiety! As Gentle Marketers we believe in collaboration and make relationship-building a priority in our business & marketing model.
The Humane Marketing Podcast is listener-supported
I’d love for you to become an active supporter of the show and join the Humane Marketing Circle.
99 episodes of the previous show
Click HERE to browse through and listen to the 99 previous episodes of this show, under the name of The Gentle Business Revolution show.
Niching Down: But I Have Several Ideal Clients
On this solo episode, I’m answering the question “What if I Have More Than One Ideal Client?” We’ve all heard the importance of having a
Being an Empath in Business
In his “old life”, Thomas tried to fit in, fulfill expectations, and struggled to find his place in a crazy society.Then a burn-out took him
Use the Power of Connection to Change the World
Scott Poynton is an Australian forester who has spent his life supporting people to navigate often challenging journeys to a different way of living, working,
The Story of Humane Marketing
In this series of mini-episodes, you’ll learn about the Story of Humane Marketing and… why I had to let go of ‘The Gentle Business Revolution’
The 7Ps of Humane Marketing
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