Business Storytelling: Finding Your Core Story
In this episode of the Humane Marketing Show, host Sarah Santacroce speaks with Hillary Rea, the founder of Tell Me A Story, a communication consulting
The Humane Marketing Podcast
The Humane Marketing Podcast is for you if:
- you are a heart-centered entrepreneur or change maker who is looking for a different, a better way to market your business
- you are an entrepreneur who is tired of the traditional, hypey marketing model and are ready for a paradigm shift.
- You might also be a Marketing Impact Pioneer, working for an organization who does business for good.
The Humane Marketing Podcast is organized around the 7Ps of Humane Marketing
- Passion: As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.
- Personal Power: Your uniqueness only fully comes to life (and business) once you learn about and have a deep understanding of your unique super powers.
- People: You don’t need to be liked by everyone; you just need to be loved by your tribe. So let’s work on finding out who’s in your tribe. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?
- Product: This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy
- Pricing: We discuss money, as well as different ways of pricing your services & products that follow the guidelines of the Humane Business Paradigm, a win-win that is about serving your community while making money. I call that Financial Integrity.
- Promotion: If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless. This is where ‘daring to be different’ and using vulnerability and authenticity is so essential.
- Partnership: Isolation creates anxiety! As Gentle Marketers we believe in collaboration and make relationship-building a priority in our business & marketing model.
The Humane Marketing Podcast is listener-supported
I’d love for you to become an active supporter of the show and join the Humane Marketing Circle.
99 episodes of the previous show
Click HERE to browse through and listen to the 99 previous episodes of this show, under the name of The Gentle Business Revolution show.
Make Your Passion Part of Your Business
Today I’m chatting with my friend Jen Corcoran about how to make your passion part of your business. Jen and I have known each other
Business as a Form of Activism
Today’s conversation with Laura Hatley about using business as a form of activism fits under the P of Partnership. Laura Hartley is an activist, writer
What Imposter Syndrome Does to Your Prices
Today’s conversation fits under the P of Pricing of the Humane Marketing Mandala. I’ve invited Lindsay Bryan-Podvin, a trained therapist, to talk to us about
Branding vs. Marketing
Today’s conversation fits under the P of Product of the 7Ps of Humane Marketing. Today I’m speaking to an online bestie based in Norway. Solveig
Building Community Through Your Email List
Today I’m speaking to Emily McGuire about Building Community Through Your Email List Emily is the Customer Evangelist at AWeber – a people-first Email Service
The Digital Minimalist Approach
On the last episode of the podcast (episode 146) we talked about quitting Social Media and growing it without those platforms. Well, today, we take
Growing Your Business Without Social Media
Today I’m talking to Viv Guy about growing your business without social media. Viv is a business coach, mentor, strategist, and the host of the
Self Doubt No More! How To Build Confidence
In this episode of the Humane Marketing podcast, I talk with my guest Marcy Amaro about the challenges of self-doubt and imposter syndrome in the
Turning Your Clients Into Advocates
Today I’m talking to my friend Remeny Armitage about turning your clients into advocates. Remeny Armitage’s mission is to humanize business. She has over 20
The 7Ps of Humane Marketing
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