The Humane Marketing Podcast

The Humane Marketing podcast is for Humane Marketers, a generation of marketers who cares: for ourselves, our clients and the planet!

Over 220 episodes, we’ve explored marketing, selling, and building a business that doesn’t cost you yourself. Guests have included some of the most thoughtful voices in conscious business — and in between, I’ve shared my own frameworks, struggles, and evolving thinking in solo episodes.

The show is currently on pause. Not a full stop — more of a breath. I’m in a season of inner development work, and it felt right to honour that rather than produce content for its own sake. Very humane of me, right? 😉

The archive is rich and very much alive. If you’re new here, the best place to start is below.

We are Changemakers, before we are marketers! 

Be the change you want to see in the world!

The Humane Marketing Podcast is for you if:

Humane Marketing Podcast

The Humane Marketing Podcast is organized around the 7Ps of Humane Marketing

The 7Ps of Humane Marketing are the framework at the heart of everything I teach. Unlike the traditional marketing Ps, these start on the inside — with you, your purpose, and your values — before moving outward to strategy and promotion.

In these seven solo episodes I walk you through each P, one at a time. Think of it as a free audio introduction to the entire framework.

  • Passion: As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.
  • Personal Power: Your uniqueness only fully comes to life (and business) once you learn about and have a deep understanding of your unique super powers.
  • People: You don’t need to be liked by everyone; you just need to be loved by your tribe. So let’s work on finding out who’s in your tribe. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?
  • Product: This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy
  • Pricing: We discuss money, as well as different ways of pricing your services & products that follow the guidelines of the Humane Business Paradigm, a win-win that is about serving your community while making money. I call that Financial Integrity.
  • Promotion: If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless. This is where ‘daring to be different’ and using vulnerability and authenticity is so essential. 
  • Partnership: Isolation creates anxiety! As Gentle Marketers we believe in collaboration and make relationship-building a priority in our business & marketing model. 

The Humane Marketing Podcast is listener-supported

Money Motivators

In this episode titled Money Motivators, I’m joined by Leisa Peterson for a deep and nourishing conversation about our relationship with money. We explore the roots of our money story, what truly motivates us, and why healing around money is so essential, especially for heart-centered entrepreneurs.

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Conversations for Change Fundraiser

In this heartfelt solo episode, Sarah Santacroce invites you into Conversations for Change—a series of meaningful gatherings designed to help us unlearn the hustle, reimagine business with more humanity, and gently recalibrate our own path.

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The Science of Buying

In this episode of Humane Marketing podcast, I’m joined by Rachel Allen for a deep dive into The Science of Buying. We explore how neuroscience and psychology quietly shape our buying decisions—and how understanding this can lead to more humane, effective sales

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Leadership Lessons from Animals

In this episode, I’m joined by leadership guide Lisa Foulger for a gentle yet powerful conversation about what animals can teach us about leadership and business. We explore the wisdom in slowing down, the power of presence, and how reconnecting with nature can shift the way we lead, work, and live.

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Partnering with Creativity

In this episode of the Humane Marketing podcast, I’m joined by Myriam Martinez to explore the transformative power of creativity in business. We dive into how art and creative expression help us move beyond overthinking, cultivate self-trust, and create spaciousness in our work.

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99 episodes of the previous show

Click HERE to browse through and listen to the 99 previous episodes of this show, under the name of The Gentle Business Revolution show.

The 7Ps of Humane Marketing

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The 7Ps of Humane Marketing

Get the Fill In the Blank One-Page Marketing Plan

One-Page Marketing Plan by Sarah Santacroce, Conscious Business & Marketing Coach

Your contact information is safe, and will not be used in ways
other than stated on this page.