The Humane Marketing Podcast

The Humane Marketing podcast is for Humane Marketers, a generation of marketers who cares: for ourselves, our clients and the planet!

Since 2016, I have been interviewing entrepreneurs and Changemakers who work every day for more authenticity, consciousness, and responsibility within their businesses. 

Every other week I either share:

  • an interview with a fellow entrepreneur and Humane Marketer, a conversation that follows the 7Ps of the Humane Marketing 
  • an interview with a Changemaker that works on change towards a better world

The Humane Marketing show is listener-supported—I’d love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers –  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. If you’d like to receive regular helpful emails from me, then download my 1-Page Marketing Plan based on the 7Ps of Humane Marketing.

And if you prefer one-on-one support from me, my Humane Business Coaching could be just what you need. Whether it’s for your marketing, sales general business building or help with your big idea like writing a book, I’d love to share my brain and my heart with you, together with my almost 15 years business experience and help you grow a sustainable business that is joyful AND sustainable, If you love this podcast, wait until I show you my mama bear qualities as my one-on-one client.
Find out more at

We are Changemakers, before we are marketers! 

Be the change you want to see in the world!

The Humane Marketing Podcast is for you if:

Humane Marketing Podcast

The Humane Marketing Podcast is organized around the 7Ps of Humane Marketing

  • Passion: As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.  

  • Personal Power: Your uniqueness only fully comes to life (and business) once you learn about and have a deep understanding of your unique super powers.

  • People: You don’t need to be liked by everyone; you just need to be loved by your tribe. So let’s work on finding out who’s in your tribe. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?   

  • Product: This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy

  • Pricing: We discuss money, as well as different ways of pricing your services & products that follow the guidelines of the Humane Business Paradigm, a win-win that is about serving your community while making money. I call that Financial Integrity.   

  • Promotion: If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless. This is where ‘daring to be different’ and using vulnerability and authenticity is so essential.  

  • Partnership: Isolation creates anxiety! As Gentle Marketers we believe in collaboration and make relationship-building a priority in our business & marketing model. 

The Humane Marketing Podcast is listener-supported

I’d love for you to become an active supporter of the show and join the Humane Marketing Circle.

99 episodes of the previous show

Click HERE to browse through and listen to the 99 previous episodes of this show, under the name of The Gentle Business Revolution show.

Becoming with Renée Lertzman

By blending scientific approaches into strategies that will be impactful on the environmental challenges, Renée Lertzman shows that combining the disciplines of psychology with environmental science can aid in the path of big changes.

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Ethical Pricing

Join me and guest Mark Silver in a deep dive into ethical pricing, dissecting models like “pay what you can” and the intriguing “pay from the heart.”

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Marketing from Within

Today’s conversation fits under the P of Personal Power

If you’re a regular here, you know that I’m organizing the conversations around the 7Ps of the Humane Marketing Mandala.

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About Hosting Community Passion Projects

Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of “Community” and explains the numerous benefits of communities, for its members and the brand. Eddy’s definition, “When at least two people begin to feel concern for each other’s welfare,” encapsulates the spirit of community.

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The 7Ps of Humane Marketing

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One-Page Marketing Plan

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The 7Ps of Humane Marketing

Get the Fill In the Blank One-Page Marketing Plan

Humane Marketing 7ps

Your contact information is safe, and will not be used in ways
other than stated on this page.