Cornerstone content: Attract the right clients
In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and
The Humane Marketing Podcast
The Humane Marketing Podcast is for you if:
- you are a heart-centered entrepreneur or change maker who is looking for a different, a better way to market your business
- you are an entrepreneur who is tired of the traditional, hypey marketing model and are ready for a paradigm shift.
- You might also be a Marketing Impact Pioneer, working for an organization who does business for good.
The Humane Marketing Podcast is organized around the 7Ps of Humane Marketing
- Passion: As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.
- Personal Power: Your uniqueness only fully comes to life (and business) once you learn about and have a deep understanding of your unique super powers.
- People: You don’t need to be liked by everyone; you just need to be loved by your tribe. So let’s work on finding out who’s in your tribe. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?
- Product: This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy
- Pricing: We discuss money, as well as different ways of pricing your services & products that follow the guidelines of the Humane Business Paradigm, a win-win that is about serving your community while making money. I call that Financial Integrity.
- Promotion: If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless. This is where ‘daring to be different’ and using vulnerability and authenticity is so essential.
- Partnership: Isolation creates anxiety! As Gentle Marketers we believe in collaboration and make relationship-building a priority in our business & marketing model.
The Humane Marketing Podcast is listener-supported
I’d love for you to become an active supporter of the show and join the Humane Marketing Circle.
99 episodes of the previous show
Click HERE to browse through and listen to the 99 previous episodes of this show, under the name of The Gentle Business Revolution show.
Pricing: Money and Masculine Energy
In this episode of the Humane Marketing podcast, our host Sarah Santacroce speaks with Alexander Inchbald, founder of the #Masterpiece Movement. Alexander is a global
Marketing for Artists
In this episode of “Marketing for Artists,” we talk with Miriam Schulman, a successful artist, author, and business coach. With her book Artpreneur, Miriam has
How To Host Virtual Events Like We’re Human
Today’s conversation fits under the P of People If you’re a regular here, you know that I’m organizing the conversations around the 7Ps of the
How to Apply Human Design in Business and Marketing
In this episode of the Humane Marketing podcast, I speak with Julian Crosson-Hill, an ICF certified spiritual life coach and human design specialist. We delve
Find Your Why Using the 17 SDGS
In this solo episode I explore the concept of finding your “why” using the 17 Sustainable Development Goals (SDGs). The SDGs are a universal call
Business Relationship Building
In this episode of the Humane Marketing podcast, I speak with Jillian Vorce, founder of The Jillian Group, Inc., about the importance of relationship building
Humane Listbuilding: How to Communicate via email
In this episode of the Humane Marketing podcast, we delve into the world of email marketing and listbuilding with guest Teresa Heath-Wareing, an online business,
Should I Charge More to Get More Motivated Clients?
In this episode, host Sarah Santacroce talks to business mentor George Kao about a controversial topic: charging more money to attract more motivated clients. George
Ethical Marketing
In this episode of the podcast, I talk to Alice Karolina, a brand coach and strategist, about the important topic of ethical marketing. Alice is
The 7Ps of Humane Marketing
Get the Fill In the Blank
One-Page Marketing Plan
- A powerful map you can use over and over again to plan your marketing campaigns
- A new version of the 7 Ps of marketing that takes marketing from arduous to joyful!
- A 7-day email series to fill out your working canvas for the often-forgotten (but incredibly important) pre-work that most marketers avoid
Your contact information is safe, and will not be used in ways
other than stated on this page.
