The Humane Marketing Podcast

The Humane Marketing podcast is for Humane Marketers, a generation of marketers who cares: for ourselves, our clients and the planet!

Over 220 episodes, we’ve explored marketing, selling, and building a business that doesn’t cost you yourself. Guests have included some of the most thoughtful voices in conscious business — and in between, I’ve shared my own frameworks, struggles, and evolving thinking in solo episodes.

The show is currently on pause. Not a full stop — more of a breath. I’m in a season of inner development work, and it felt right to honour that rather than produce content for its own sake. Very humane of me, right? 😉

The archive is rich and very much alive. If you’re new here, the best place to start is below.

We are Changemakers, before we are marketers!

Be the change you want to see in the world!

The Humane Marketing Podcast is for you if:

you are a heart-centered entrepreneur or Changemaker who is looking for a different, a better way to market your business
you are an entrepreneur who is tired of the traditional, hypey marketing model and are ready for a paradigm shift.
You might also be a Marketing Impact Pioneer, working for an organization who does business for good.

The Humane Marketing Podcast is organized around the 7Ps of Humane Marketing

The 7Ps of Humane Marketing are the framework at the heart of everything I teach. Unlike the traditional marketing Ps, these start on the inside — with you, your purpose, and your values — before moving outward to strategy and promotion.

In these seven solo episodes I walk you through each P, one at a time. Think of it as a free audio introduction to the entire framework.

Passion: As a conscious entrepreneur, being of service and making a difference is your driving force. This means that your main objective with marketing is to be of service to others all while running a successful business & making money.

Personal Power: Your uniqueness only fully comes to life (and business) once you learn about and have a deep understanding of your unique super powers.

People: You don’t need to be liked by everyone; you just need to be loved by your tribe. So let’s work on finding out who’s in your tribe. How do they think? What do they wear? Which Youtube channel do they watch? Which books do they read? What language do they use? Do they have the same values as you?

Product: This is where we build a product or service that is so good, so compelling, so unique that people simply will want to buy

Pricing: We discuss money, as well as different ways of pricing your services & products that follow the guidelines of the Humane Business Paradigm, a win-win that is about serving your community while making money. I call that Financial Integrity.

Promotion: If we are conscious of always marketing from the inside out by reminding ourselves of our Passion, Personal Power & People, the promotional activity becomes almost effortless. This is where ‘daring to be different’ and using vulnerability and authenticity is so essential.

Partnership: Isolation creates anxiety! As Gentle Marketers we believe in collaboration and make relationship-building a priority in our business & marketing model.

The Humane Marketing Podcast is listener-supported

Use the Power of Connection to Change the World

Scott Poynton is an Australian forester who has spent his life supporting people to navigate often challenging journeys to a different way of living, working,

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