The Humane Marketing Blog
Here I share in-depth, inspiring, and/or practical articles to help you integrate Humane Marketing in your small business.
The topics are organized into different themes like:
I also address my favorite topics such as inner work (the P of Personal Power), strategy for the new paradigm, the Being and the Doing, Sustainability, the Inner Development Goals and more.
The Humane Business Manifesto tells you more about my vision and my life’s work. If you need help with your life’s work and telling the world about it, check out the Marketing Like We’re Human aka The Client Resonator program or my 1-on-1 Humane Business Coaching services.
All articles are researched and written by me, Sarah Santacroce. Yes, in all transparency I use ChatGPT as a brainstorm partner.

Group Coaching Program: Enrolment Best Practices
Enrolment doesn’t end when someone signs up. Learn best practices to build trust, set clear expectations, and create a strong foundation for your group coaching

Pricing a Group Coaching Program
Pricing a group coaching program isn’t just about numbers. Learn how to align your price with the value you deliver, reward early commitment, and build

Not Enough Participants for Your Group Coaching Program?
Worried about low sign-ups for your group coaching program? Learn how to set a minimum, create humane pivot options, and handle both too few —

Group Coaching Program Template: Map the Journey
There’s no one-size-fits-all group coaching program template. But the best programs share a structure: a clear journey, balanced pacing, and space for connection. Learn how

How to Create a Group Coaching Program: Find the Right People
When you ask yourself how to create a group coaching program, the first step isn’t picking a platform or building a curriculum — it’s finding

Selling With Ease: Aligning Sales with Your Human Design
Selling with ease starts long before the sales conversation.
When you align your sales approach with who you truly are, selling becomes a natural,