The Humane Marketing Blog
Here I share in-depth, inspiring, and/or practical articles to help you integrate Humane Marketing in your small business.
The topics are organized into different themes like:
I also address my favorite topics such as inner work (the P of Personal Power), strategy for the new paradigm, the Being and the Doing, Sustainability, the Inner Development Goals and more.
The Humane Business Manifesto tells you more about my vision and my life’s work. If you need help with your life’s work and telling the world about it, check out the Marketing Like We’re Human aka The Client Resonator program or my 1-on-1 Humane Business Coaching services.
All articles are researched and written by me, Sarah Santacroce. Yes, in all transparency I use ChatGPT as a brainstorm partner.

Creating a Marketing Canvas: A Humane Approach
In this article, we will dive deep into the concept of the Marketing Canvas—a human-centric approach that replaces cold sales funnels with a warm and

Responsible Marketing for Changemakers!
Some call it “responsible marketing”, others say “ethical marketing” and here we refer to it as Humane Marketing :-). No matter what you call it,

Marketing for Changemakers: Impact & Income with Humane Marketing
As a Changemaker you are driven by your passion and purpose – and wanting to make a difference in this world – and helping us

Storytelling in Marketing: Connecting Through Your Story
In this article, we’ll delve into why storytelling in marketing and how you can use it to a build a strong bond with your audience.

Leads Synonym – Humanizing Leads
In this blog, we’ll provide an overview of leads in sales, from understanding what they are to the strategies you can use to acquire, nurture

Global Online Communities
Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of “Community” and explains the