The Humane Marketing Blog
Here I share in-depth, inspiring, and/or practical articles to help you integrate Humane Marketing in your small business.
The topics are organized into different themes like:
I also address my favorite topics such as inner work (the P of Personal Power), strategy for the new paradigm, the Being and the Doing, Sustainability, the Inner Development Goals and more.
The Humane Business Manifesto tells you more about my vision and my life’s work. If you need help with your life’s work and telling the world about it, check out the Marketing Like We’re Human aka The Client Resonator program or my 1-on-1 Humane Business Coaching services.
All articles are researched and written by me, Sarah Santacroce. Yes, in all transparency I use ChatGPT as a brainstorm partner.
What If Marketing Could Feel Good Again?
TLDR: Marketing doesn’t have to feel pushy, overwhelming, or misaligned. In this final extract from Marketing Like We’re Human, Sarah Santacroce invites us to reimagine
Ethical Marketing for Solopreneurs: A Humane, Zero-Hype Approach
Ethical marketing for solopreneurs—clear, consent-based, and zero-hype. This guide shows how to replace funnels with a Gentle Sales Path, nurture right-fit relationships, spot red flags
The New Way of Selling
The New Way of Selling: truth, sovereignty, worthiness. Ditch scripts and scarcity. Offer clear choices, spacious timing, and consent. If it serves—beautiful. If not—beautiful too.
Sales Funnel Alternative: From Funnels to a Gentle Sales Path
Looking for a humane sales funnel alternative? Meet the Gentle Sales Path—sovereignty, transparent communication, ethical signposts, and calm, effective sales.
How Can Your Business Be a Win-Win for Everyone?
TLDR: Many businesses are built around maximizing profit, often at the expense of people or values. In this extract from Marketing Like We’re Human, Sarah
How to Run a Group Coaching Program
Running a group coaching program takes more than great content. Learn how to streamline logistics, keep participants engaged, and protect the intimacy that makes your
