Humane Business Coaching

Hi there, I'm Sarah 👋🏽 I'm your 'Hippie turned Business Coach'

Let me guess, is this more or less what you want?

But right now you’re not there yet...

That’s where I come in…
I hold your hand and walk you from a state of overwhelm and frustration to serenity, clarity & success on your terms.

Let me share my business journey with you

I started my first business in 2008 and over a few years, built it into a ‘successful’ six-figure practice.

I’m putting successful in quotation marks because while it was successful from the outside looking in, it didn’t make me happy.

I felt like I just wasn’t meant for business. 

All these online marketing techniques were just not aligned with my core values, the ones I grew up with: honesty, equality, integrity, truth, fairness etc. 

"And then the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” - Anais Nin

Finally, in July 2018, I took off the mask, got completely honest and raw with myself and started to come full circle with my story (with the support of a therapist, a coach, a community and my soul-mate Tony aka the husband).

That story started off by growing up in a Hippie commune, hence the ‘Hippie turned Business Coach’. 

It then lead me to my main mission which is to bring more empathy and kindness to the business world. 

There are a few things that set me a part

Business wise…

😍 Care, focus, empathy, experience based on many failures, love, and knowledge of your industry. 

😍 My clients like to work with me because I’m structured, focused, result oriented, ‘the real thing’.

😍 I’ve built a very profitable LinkedIn Coaching business which served over 2000 clients.

😍 I’ve created and sold hundreds of online products and live group & individual coachings.

😍 I’ve written two Amazon Bestselling books ‘Marketing Like We’re Human’ and ‘Selling Like We’re Human’.

😍 I’m now building a sustainable business I truly enjoy, based on what works – and most importantly what works for me!!!   


Personality wise…

😎 I’m a non-conformist and do business my way

😎 I’m a card carrying introvert, and proud!

😎 I’m a Capricorn, Generator (Human Design), Type 4 (Enneagram), INFJ (Myers-Briggs) and HSP (Highly Sensitive Person)

😎 I’m like a mama bear: gentle but fierce! I do no harm, but take no shit. 🐻

😎 I’m extremely loyal and all my 1:1 clients become good friends. 


It's possible !

It's possible to run a sustainable and joyful business that aligns with who you are at your core!

🤝🏽Let me take you by the hand and help you show up, make more money & most importantly make a difference.

Here's what we can work on together...

One-Page Marketing Plan
"After a disheartening experience with another female business coach who turned out to simply be regurgitating the same old "bro marketing" approach that didn't sit well with me (and actually triggered more anxiety), I found Sarah. Her "Human" approach to business and marketing resonated with me on a soul level and offered me the opportunity to breathe when I hadn't realized I was holding my breath.

Working with Sarah brought the pieces of my business and personal puzzle together in a way that makes sense to me. She helped me go from stuck and shaking to a new and improved path to selling and success.

Introducing 1:1 Humane Business coaching

If you would like the support of someone who has been where you are now, can hold the space for you, listen with empathy and hold your hand to gently guide you to live your full potential, so that you can make the money you want & do the work you love then here’s how we can work together…

Humane Business Coaching with me inlcudes:

🚩 6 x 60-MINUTE 1:1 SESSIONS: Every two weeks, we meet on Zoom. For one hour, we focus entirely on you and your goals and needs at that time. We address the BEING and the DOING. We wrap up with a to-do list to hold you accountable and keep you focused on the implementation. 


🚩 3 MONTHS OF DIRECT SUPPORT and ACCESS: In between calls I have your back too – you can reach me via our private Trello Board or by sending me an Email. My clients often tell me that this is there favorite part because they never feel stuck. Whether this is mindset blockages or a question about your newsletter, it all matters!


🚩 REVIEWS OF YOUR WORK: As part of our mentoring agreement I will also review whatever you want me to look at: sales pages, LinkedIn posts, new program ideas & more (includes feedback, not editing & detailed proofreading).


🚩 ACCESS TO ALL MY ONLINE PROGRAMS: While my Humane Business Coaching is bespoke and not based on a cookie-cutter framework, you do also have full access to all my online programs: LinkedIn Profile Quick Fix, Authentic & Fair Pricing Mini-Course, Gentle Confidence Mini-Course as well as my flagship program ‘Marketing Like We’re Human’ with it’s 7Ps of Humane Marketing. I may recommend certain modules to you as the relevant topics come up in our sessions or you can go through all of them at your own pace. All programs include videos as well as accompanying worksheets/books. 


🚩 MY COGNITIVE ENERGY BETWEEN OUR CALLS:  I only work with three 1:1 clients at the time so I can reserve space in my brain for you even between our calls. During the time we work together I’ll constantly have your business on my mind, send you articles, come up with ideas and ping you whenever I think of you for something. 

What's the Investment?

Humane Business Coaching

1:1 Mentoring with Sarah
My 3-Month Coaching Package costs $ 3600
  • 6 x 60-Minute Humane Coaching Sessions
  • 3 months of direct access to me (email & Trello board)
  • My eyes on your work (feedback on your content)
  • Access to all my Online Programs
  • Replays of all the calls
  • Bonus 1: 3 months membership to the Humane Marketing Cirle
  • Bonus 2: Review of your LinkedIn Profile or your About Page

>> You can learn more about my pricing over here <<

We're two Humans entering a business relationship.
If after 15 days, you (or me) decide we're not a good fit after all,
you get your money back! (minus a $300 non-refundable admin fee)

"Sarah was an instrumental part during the launch of my podcast. But not only that: when I started working with her, I didn’t even know I wanted to start a podcast. The gentle and supportive guidance from Sarah made it suddenly clear that this is the medium I want to share content with.
Sarah was the first business coach who encouraged me to not constantly do more but to actually do less and be more. I felt seen and heard as a whole being and the work with Sarah is a collaboration and co-creation and much more than a business coaching.”

I hear you...

I know, this is a big investment!

And there’s always the ‘chicken and the egg’ story… 🐓 
You need more money in order to afford a coach, but working with a coach is the fastest way to get your business to the next level. 

It took me years to invest in 1:1 support. I boostrapped for way too long, attended all the webinars, invested in cookie-cutter online courses and ended up wasting a lot of time. 

And when I finally worked with my first coach the investment felt HUGE!

But it also felt SOO good! I finally said ‘YES!’ to myself. Paying that invoice immediately gave me a confidence boost!

Since then, I’m always working with some kind of coach. Whether it is for my inner work, or working on my business, I’ve come to truly understand the value of having a sounding board and someone at your side that has walked on your path before you. 

Your analytical mind feels scared right now and I understand. 

But you got this! 

And I promise you that as a result of our collaboration you will grow, your confidence will increase, you will gain a new perspective.

This is the journey of upleveling your business. 

And in case your left brain is yelling ‘Growing is nice. But I need to grow my income too!!’. 

I hear you!

And while I’m not the person to make any income promises, I can assure you that time and time again I’ve seen it happen with my clients: after the person grows, the business grows. 

I’d be honored to be your gentle guide!

Click on the button below to fill out a Clarity Call application and I will get back to you within 48 hours with a link to my calendar.

Can’t wait


Just so you know, you’ll be redirected to my site. Still me, different site.

"I worked one to one with Sarah over a three month period and during this time she helped me to focus and look at the systems that I use to support my business. She expertly guiding me through the automation process so that I could spend more time working with clients rather than on tasks that could be automated. She also did a great review of my website and has helped me redefine my ideal client. This is something that has been a challenge for me over the years as I work in companies, with individuals, in schools and with adolescents. Narrowing this down has not been easy.
The three months we were together were intense and I will be doing another three months with Sarah soon as the time spent with her helped me leap frog to the next level with my business.
Sarah is very articulate, understands a vast amount with respect to running your own business besides being an expert marketer. She has access to a plethora of resources, is dedicated to her clients, over delivers and is just a fun, kind person to work with. You feel good after your sessions and she is firm enough to keep you on track. A good investment for any business.”

Frequently Asked Questions

Working with me, previous clients had results such as…

  1. Doubled their demand within 3 months of working with me
  2. Redefined their brand with a focus on their unique super powers & personality
  3. Streamlined their gentle sales path with sign posts and increased conversions
  4. Gained confidence in selling their products and services – without the ick
  5. Hosted a summit and gained new subscribers
  6. Found ways to increase their effectiveness by automating many tasks and outsourcing others
  7. Learned to say no to projects and figured out that this actually frees up time for other, more lucrative mandates.
  8. Increased their passive income
  9. Taken parts of their business online 

Yes! You can pay monthly. 
If you need to pay over a longer period, I may be able to extend the plan further. Let’s just have a human conversation about it. 

While I do believe in the value I provide and feel that I’ve come up with a price that displays that value, I’m also aware that everyone’s situation is different and I’m more than happy to have a human(e) conversation about my fees in order to find a solution and compromise that works for both of us. 

So please see my price as indicative but don’t let that hold you back from contacting me.

If I can arrange it, I also like to offer semi-private coaching as a budget-friendly alternative. 

Because I bring all of me to my marketing I attract clients who are thoughtful and considerate and often worry about bothering me too often. 

But in this 1:1 mentoring package there is no such thing as ‘bothering me’.

I take care of my own boundaries: I take weekends off if I want to, and I usually turn off my phone after dinner (I do get bored while cooking though, so you can definitely catch me then😋) . I’ll also let you know if I think your emails or messages need to wait until the next call. Do keep in mind that I’m based in Europe, so if you are in the US, that means that when you get up it’s already my afternoon. It has never been a problem for my clients. In fact they like that they wake up to an email from me!

In other words there is no limit to how often you can contact me!

This is exactly what this 1:1 package is about! And the reason why I’m only working with three 1:1 clients at the same time!

  • You are a passionate entrepreneur
  • Your business is established (0.5 – 5 years, or more), you already have clients, but you’d like to get even more, even better clients
  • You are in the service business
  • You are looking for accountability and guidance
  • You are ready to do the work & invest in your business
  • You’re an all-round nice person. I only work with nice people 😉

I invite you to book a free 30 minute Clarity Call using the button below (with zero pressure) & we’ll make sure we’re a good fit together before moving forward.

I’ll be asking questions about you and your business, apply my empathy & listening skills, and at the end of the call, I will make recommendations for next steps: either we mutually agree to work together or I can point you in other directions, give you links to valuable resources etc.

I’m not using any sales script, it’s literally a conversation between two humans 🙂

Just so you know, you’ll be redirected to my site. Still me, different site.

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