How to Apply Human Design in Business and Marketing

Julian Crosson-Hill

In this episode of the Humane Marketing podcast, I speak with Julian Crosson-Hill, an ICF certified spiritual life coach and human design specialist. We delve into the topic of applying Human Design in business and marketing, exploring the origins and fundamentals of this approach. Julian shares his insights on the five different types in Human Design and how knowing one’s own design can aid in creating a life and business that feels aligned with one’s spiritual calling. Additionally, we discuss the positive impact of AI for Generators and how Human Design hands out “permission slips” to let go of societal expectations and embrace individual uniqueness.

"Human design is about is about really celebrating what makes us different rather than the things that make us the same.." – Julian Crosson-Hill @sarahsantacroce #humanemarketing Share on X

In today’s episode, we talk about How to Apply Human Design in Business and Marketing as well as:

  • What Human Design is and where it comes from
  • The five different Human Design types
  • How knowing our design helps us in business and marketing
  • How AI can be positive for Generators
  • How HD hands out permission slips
  • And so much more

Listen in below or scroll for the highlights and the full transcript

What is Human Design?

Human Design is a powerful system that blends elements of astrology, the I Ching, Kabbalah, and the chakra system. Rooted in the idea that each of us is born with a unique energetic blueprint, Human Design provides profound insights into our strengths, challenges, and optimal ways of operating. Developed by Ra Uru Hu in the late 20th century, Human Design invites us to embrace our authenticity and align our actions with our innate nature, fostering a more humane and fulfilling approach to life and business.

The Five Different Human Design Types

Generator, Manifesting Generator, Projector, Reflector, and Manifestor. Each carry distinct characteristics and energetic profiles.

  1. Generators: Energetic powerhouses, who thrive on finding work that truly lights them up. Their energy is sustainable, making them adept at long-term, impactful projects.
  2. Projectors: With a keen sense of guidance and direction, Projectors excel in offering insightful perspectives. Their strength lies in guiding and managing the energies of those around them.
  3. Manifestors: Natural-born leaders and initiators, Manifestors are here to make things happen. Their gift lies in catalyzing change and pushing projects forward with their powerful, independent nature.
  4. Reflectors: Intuitive and sensitive, Reflectors are the emotional barometers of the Human Design types. Their unique ability to reflect the health of a community makes them invaluable in decision-making processes.
  5. Manifesting Generators: Blending the qualities of both Manifestors and Generators, Manifesting Generators have the drive to initiate like Manifestors and the sustained energy of Generators. They’re skilled at navigating both quick starts and long-term commitments.
"Only brave and deep thinking entrepreneurs dare to blend their personal development with the business that they're building." – Sarah Santacroce Share on X

How Can We Apply Human Design in Business and Marketing?

Aligning your business practices with your Human Design type fosters authenticity and connection. Whether it’s tailoring your marketing style, designing products that align with your energy, or choosing the most effective marketing channels, Human Design offers a compass for making business decisions that resonate with your essence and create meaningful connections with your people.

Here’s a quick overview for each type:

  1. Manifestor:
    • Summary: Manifestors, with an undefined sacral and a motor center connected to their throat, are creative initiators.
    • Application: In marketing, manifestors can shine by leading with innovative ideas and creative impulses. Their role is to initiate new concepts, inspiring and engaging their audience.
  2. Generator:
    • Summary: Generators, constituting a significant portion of the population, have a defined sacral, generating consistent life force.
    • Application: In business, generators excel by mastering tasks and projects through dedicated effort. Responding to the world around them, they thrive when their work aligns with their passion. They lose their motivation if they’re not passionate about their work.
      >> Listen to this episode about the Difference Between Passion, Vision & Mission.
  3. Manifesting Generator:
    • Summary: Manifesting generators combine manifestor and generator traits, responding first and then initiating, bringing efficiency to processes.
    • Application: In marketing, manifesting generators can leverage their multitasking abilities to engage in various initiatives. Their strength lies in efficiently navigating different projects and responding to challenges dynamically.
  4. Projector:
    • Summary: Projectors, representing 21% of the population, lack a defined sacral, excelling in coordination and guidance.
    • Application: In business, projectors shine as consultants, bringing their deep insights to the table. When invited to contribute, they offer valuable perspectives, making them excellent team leaders and advisors.
  5. Reflector:
    • Summary: Reflectors, rare in number, have undefined centers, experiencing fluctuating energy.
    • Application: Reflectors play a unique role in business by serving as barometers of community health. Their ability to wait for a lunar cycle before making major decisions makes them adept at assessing the overall well-being of a project or team.

Applying Human Design types to marketing and business involves recognizing and embracing each type’s strengths, allowing individuals to operate authentically and effectively within their unique energetic framework. This fosters a more harmonious and productive work environment.

Ready for a marketing strategy that aligns with you ? Get the 1-Page Humane Marketing Plan Today!

The 7Ps of Human(e) Marketing as a Roadmap – Starting With You!

The 7Ps of Humane Marketing and its 1-Page Humane Marketing Plan is a roadmap for Changemakers who want market from within, aligned with whom they are.
Rooted in reflection, they start with the P of Passion to think about our bigger WHY and then continue to help us figure our very own Personal Power: what’s your Human Design type? what’s our story?, how are we wired?, what are our values and our worldview? Picture this journey as an exploration of our vision, mission, values and the unique strengths we bring to the table. By intertwining Passion, Personal Power, People and Partnership with traditional elements like Product, Price, and Promotion, the 7Ps of Humane Marketing carve a path that not only resonates with our ideal clients but also amplifies the impact of our business.

It’s a holistic approach, where every marketing decision reflects the depth of our commitment, echoing the principles of a truly humane and conscious business.

>> Read more about the 7Ps of Humane Marketing.
>> Read more about Marketing for Changemakers
>> Find out about the Marketing Like We’re Human aka The Client Resonator Program

The One Page Marketing Plan

Julian’s Resources

Julian’s Website

Answer Your Unique Calling Podcast

Wealth Creation Keys

Find Julian on Facebook

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Sarah’s Resources

Blog: How to Find Your Authentic Self

Podcast: Make your Passion Part of Your Business

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We’re Human – Sarah’s book

The Humane Marketing Circle

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Ep 159

[00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today’s conscious customers because it’s humane.

[00:00:21] And non-pushy. I’m Sarah Z, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we’re human and selling like. We’re human. If after listening to the show for a while you’re ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn’t work in business, then we’d love to welcome you in our humane marketing.

[00:00:58] If you’re picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way.

[00:01:16] We share with transparency and vulnerability what works for us and what doesn’t work, so that you can figure out what works for you instead of keep throwing spaghetti. On the wall and seeing what sticks. Find out more at, and if you prefer one-on-one support from me. My humane business coaching could be just what you need, whether it’s for your marketing, sales, general business building, or help with your big idea like writing a book.

[00:01:47] I’d love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is, Full and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client can find out more at

[00:02:09] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my

[00:02:31] Hi, friends. Welcome back to another episode on the Humane Marketing Podcast. Today’s conversation fits under the P of Personal Power as we talk about human design. If you’re a regular here, you know that I’m organizing the conversations around the seven Ps of the Humane Marketing Mandala. , and if this is your first time here, you don’t know what I’m talking about, but you can download your one page marketing plan with the humane marketing version of the seven [00:03:00] Ps of slash one page.

[00:03:06] That’s the number one in the word page. And this comes with seven email prompts to really help you reflect on these different PS for your business. Today I’m talking to Julian Crossen Hill, and Julian is an I C F certified spiritual life coach and human design specialist. Julian’s spiritual journey to answering his spiritual calling has taken many twists and turns.

[00:03:31] Over 32 years of seeking, discovering human design during his spiritual life. Coach training really impacted that journey. Seeing human design as a permission slip to let go of the shoulds and have twos has allowed Julian to create a life and business that feels aligned with his spiritual calling.

[00:03:51] Julian helps spiritual professionals and entrepreneurs break through self-created limitation and change the world. [00:04:00] And Julian is actually also an active member of the Humane Marketing Circle, which is our community of humane marketers. In our conversation, we covered the following points. We talk about what human design is and where it comes from.

[00:04:15] The five different human design types, how knowing our design helps us in business and marketing. One specifically interesting topic is how ai, artificial intelligence, can be a really positive development for generators. So for. Type of human design, which are includes many of us. I’m a generator, for example, and then also how human design hands out permission slips.

[00:04:47] Before we dive in with Julian, I’d also like to mention that while I’m no human design expert, I do know how powerful knowing our design is, together with other information about how [00:05:00] we’re wired. And I write about that in the marketing like we’re human book. And I also dedicate a whole P for this type of information to the personal power P in the seven Ps of humane marketing.

[00:05:13] It’s also the second module in my marketing, like we’re human, a k a, the client resonator program. And you can only resonate with your ideal people if you have a deep understanding of who you truly are, and knowing your human design is one of those things that can help you get a deeper understanding because I really feel like true confidence.

[00:05:37] in your own ability and power comes from that deeper understanding, from that inner place of deeper understanding and this work to finding out what your personal power is. It involves vulnerability, curiosity, and bravery. Because only brave and deep thinking entrepreneurs dare to blend their [00:06:00] personal development with the business that they’re building.

[00:06:03] without constantly being sidetracked with the latest shiny object or tactic or social media scam or whatnot. So really this blend between finding out who you are, what your why is, what your personal power is, and then. Also, um, you know, doing the things we need to do in order to promote our business and stand out in all of those.

[00:06:31] It’s really that blend between, in a way, the yin and the yang, right? The marketing, like we’re human program, ak, the client resonator is for those brave and deep thinkers, and the current cohort is at the P of promotion right now. So we have already gone into the deep waters and emerged as new and more grounded beings and beings who know their story and have now worked on their about [00:07:00] page and, and just come with this deep understanding of their worth and value and, and that’s what.

[00:07:08] Helps them or helps their clients resonate with them. And a new life cohort starts this August, 2023. So if you are one of those brave souls and deep thinkers, uh, do have a look at Humane Marketing, sorry, and see if this resonates and if it’s a fit for you. Then let’s book a chat so that we.

[00:07:36] Talk together and, and see if this is the right thing for you. Alright, human design. Let’s talk to Julian. Hi Julian. So good to speak to you today. Hi Sarah. Mm-hmm. , thank you so much for coming on and talking about human design here on the Humane Humane, you know, [00:08:00] Marketing podcast. So I think it’s a very fitting topic.

[00:08:04] I’m personally very, very much interested in human design, but have not studied it or anything. So I’m like, well, who better to talk to than someone who has, uh, really taken, uh, a deep dive into it and, and so I’m really excited to have you here. Thanks for.

[00:08:26] Julian: Yeah. Thanks for having me on. I’m, I’m always excited for an opportunity to talk about human design ,

[00:08:31] Sarah: so, right.

[00:08:31] It’s just something that you can’t stop talking about. Yeah. It’s great. Definitely. Yeah. So maybe before we go into kind of some of the specifics, uh, There’s probably quite a few people who have never heard of human design, like maybe they’re, they are thinking you just came up with that , but, so let’s maybe go a little bit into the story of human design and what it is and where it comes from and all of that.

[00:08:58] Would you

[00:08:59] Julian: take us there? [00:09:00] Yeah, definitely. I know, I think you’re right. A lot of people haven’t heard of human design. I’m always surprised by people who have never heard of it because. in my circle. Lots of people have heard of it and are talking about it. So it’s always interesting when you run into someone who hasn’t.

[00:09:15] Mm-hmm. . So human design came about in 1987. And during that time there was a supernova that was observed by astronomers and there was a man, a c Crackower, he was a middle-aged, sort of disillusioned marketing executive, and he was living on the island of Ibiza in like really just a little shack. He had no electricity and he had gone out for the evening and when he came home there was light in his, in his house and he thought, Did I leave the lantern?

[00:09:46] Ont like, is my house on fire? So he goes, and he said as soon as he stepped across the threshold, it was like he was hit by lightning. And for a number of days after that, he heard this voice constantly [00:10:00] telling him all of this information. And that information is, is what we know as human design, which takes a number of different esoteric systems.

[00:10:09] And human design can get a little woo, but I have actually seen it used in corporate settings as well. Just like Myers Briggs has been in the past, and it takes astrology and cabala, the eche and the chakras, and it kind of creates the system out of them in which you use your, um, birth time and date in place, just like astrology to create a chart that we call the body graph.

[00:10:36] And the important concept about the body graph is in human design. We recognize that human beings have evolved since the seven chakra system was developed and that we now have nine energy centers in our body. And the body graph sort of shows which of those sinner is what we call defined or undefined, which is just means how co consistently is the energy in that center.

[00:10:59] Like is it a [00:11:00] very consistent, it always operates the same way, or is it really variable? And also what are the connections between those centers? How are they. and that tells us a lot about our physical form and like how much energy do we have to do certain things? How do we, how do we think, how do we create, how do we like it?

[00:11:18] It just really says a lot about us and I think the thing that sums human design up the best for me is a quote from Karen Curry Parker, who is the originator of the quantum human. System, which is just sort of a, a relabeling of human design with more friendly terms. And she says, you are the unique, the result of a once in a lifetime unique cosmic event.

[00:11:42] And I just really love that because it just really speaks to the uniqueness of each of us, which is really. , what human design is about, is about really celebrating what makes us different rather than the things that make us the same. Mm-hmm. .

[00:11:54] Sarah: Yeah. I love that. I, I don’t think I remembered the exact [00:12:00] story, how you told it.

[00:12:01] How he, like, I just, I just knew, okay. It was one guy who just had this. Epiphany or whatever you wanna call it. And that is true, that kind of probably some people are like, what? What the heck? That sounds very woo and very out there, right? Where astrology is like, okay, it’s the study of the planets and the stars and kind of makes more sense, but, but it’s just, it’s just so amazingly accurate.

[00:12:29] that once you get into it and you see these body graphs you like, even for someone like me, Capricorn, very grounded and yes, I do like the woo, but, but it’s true that when you tell me this guy, you know, was struck by lightning or whatever, I’m like, what? How did that, you know? But it’s just, yeah. It’s just amazingly accurate, so you can can’t not believe it really.

[00:12:55] Julian: Yeah. Yeah. Definitely. Yeah. It, it has a woo element, but if you really get deep into [00:13:00] human design, and I, I don’t want to go into all the details. There are elements of, of, um, quantum physics in there because it’s all sort of revolves around neutrinos, which are a subatomic particle that all stars create, and we’re just sort of bathed in them in the stream of neutrinos and the.

[00:13:16] Revelation of human design was that neutrinos have a very tiny amount of mass. And so as those neutrinos interact with other celestial bodies, that mass sort of has that interaction. And so in a way, we can think about neutrinos as carrying information, and it’s really at the central key part of human design is it’s about the way that the neutrino stream.

[00:13:36] When we’re in the womb is imprinting ourselves with that, with that celestial information. Mm-hmm. , which sounds a little woo, but there is sort of more of a quantum physics aspect to it,

[00:13:47] Sarah: right? Yeah. That’s what my friend Jen, who, who’s also in human design, that’s what she always told me. She’s like, this is not.

[00:13:55] Woo. This is like quantum physics. And, and so I think it [00:14:00] really takes that deep study to understand it. And once you do, you’re, you’re, yeah, just kind of blown away by, by what you see. So yeah, take, take us, uh, maybe I think the easiest thing that we can look at, uh, in this episode, and then obviously invite people to dig deeper if they’re interested.

[00:14:17] But the, the four types are, are pro 4 0 5. There’s five, five types. Yeah. Sorry. Yeah, the five types um, is probably the easiest place to kind of start to get people some understanding of, of how this looks like.

[00:14:33] Julian: Yeah, definitely. I think the types are always where people should start cuz they’re kind of the foundation for human design.

[00:14:39] So there’s five types and it, you could kind of even say four types and a subtype, but, um, they’re really. So the first type that I like to talk about is the manifestor. and the manifestor type. What sort of makes them unique is two aspects of their chart. They have an undefined sacl center, which means [00:15:00] that the Sacl Center is our life force center, and it just means that their, their energy and their, and their sort of life force has an ebb and flow to it.

[00:15:07] So they’re not designed to work eight hour days and work in big blocks of time and just really push and hustle. Like so much of our culture demands, they’re really designed to rest when they need to, but, They have what they call a, what we call a motor center. And the motor center are what sort of drive action in human design and they’re connected to their throat, which in human design is our manifestation and creation and action center.

[00:15:32] It’s like how we get the energy and the body expressed, you know, through communication, through creation. So the hallmark of the, of the manifest of the manifestor. That they’re very creative. They have this non-verbal creative flow, and their whole purpose in life is to initiate the other types into action.

[00:15:52] So they’re really sort of the leading edge people. They’re having these creative urges and these creative impulses and creating new, wonderful things, and then [00:16:00] sort of sharing them with the rest of the collective to get the other types engaged. Hmm. So from there, the next type is what we call

[00:16:07] the

[00:16:08] Sarah: charact.

[00:16:08] Can just writers, can I just ask about the manifestor? Do you know a manifestor in your life? And then I’ll

[00:16:13] Julian: share. I, I do actually my, um, the, the first coaching instructor that I ever had, and she was also my first business coach and I’ve kind of always looked at her as a mentor. Minerva Maharaj from Star Seed Academy Coach training is a manifestor.

[00:16:28] Mm-hmm. So, and we’ve worked together very closely for a number of years and it’s always very, Um, talking to her because we’re different types and we did a video series for, for her school on running your spiritual coaching business and we were talking about our working styles and it was really interesting how drastically different the way we work is.

[00:16:50] Yeah,

[00:16:50] Sarah: yeah, yeah. I actually live with a manifestor. My, my son, my eldest son is a manifestor and yeah, it’s, [00:17:00] Like they see the world in a different way. Completely different. And, and you’re right, they’re very creative. They’re not the most easy. People, humans to live with because of the different way they think.

[00:17:15] Um, I was also gonna bring up Elon Musk, like as a, as a, an example of a manifestor, right? It’s just like, yeah. They are usually very, very smart, but kind of on a different level maybe than, than most Yeah. Humans. So it’s like, Wait a minute. How? How are they thinking? It’s almost like you have to translate how they are thinking.

[00:17:39] Um, absolutely.

[00:17:41] Julian: Do you agree on that? I do. I totally do. And the manifestor strategy through life is to inform, because they’re on such a different wavelength, they really need to communicate to other people about what they’re doing and where they are and what they’re doing. Exactly what’s

[00:17:54] Sarah: going on. Yeah.

[00:17:55] the big eye-opening moment when I learned that my son was a manifestor [00:18:00] and yeah, he would. You know, drop things, walk away or, or leave people places without informing. Oh, he moved on to the next thing and we’re like, what just happened? So yeah, inform is like a big, big theme. That’s so true.

[00:18:17] Julian: Yeah.

[00:18:18] Definitely. Yeah. So the, the next type that that’s really important in human design is the generators, and they’re important. Like 35 to 38% of the population are generators. So, um, them, and, and another type that’s similar to the generator kind of a subtype are make up the majority of society, which is kind of why we’ve built things the way we have.

[00:18:41] So the generator’s hallmark is they have a defined SAC role, which means they generate very consistent and large amounts of sacral life force. and what that means is that they’re really wired to work. Their purpose is to create mastery over time. So they’re the people who are like the artisans and the craft [00:19:00] people and, and the people who just really excel at a thing and they stick with it and they do it, you know, day in and day out, and they really like master whatever it is that they’re doing.

[00:19:12] and they don’t have a defined throat, so they are de, that means they’re not designed to initiate new things. They’re really designed to respond and, and the response isn’t necessarily just responding to people because that’s a mistake a lot of generators make. It’s responding to life happening around them.

[00:19:28] So generators see a billboard and it sparks some inspiration for them. They respond to that, they read an article and they agree or disagree with it, and it sparks them to do something about that. And so everything. around them, they’re designed to respond to and they respond through their SAC role. And you know, if you’ve ever.

[00:19:47] If you’re a generator type and you’ve ever had a friend ask you like, do you want to go do this? And it was such a complete like, yes, it was like a full body, like, yes, I want to do that. That’s what it’s like for the generator. That is the sacral [00:20:00] response at work, and their strategy is to listen to that sacral response and respond to things.

[00:20:06] and, and the flip side of that of course is if you’ve ever had like the full body, hell no, I don’t want do that. Right? Like the, ew, no, that’s not for me. That’s the other aspect of the generator is they need to say no to those things and not, you know, do the shoulds and have to use in all of that if that doesn’t feel good in their body to them.

[00:20:27] Sarah: Right? Yeah. Any generators in your. Probably lots

[00:20:31] Julian: of My husband is a generator. Yes. . Yeah. So, yeah.

[00:20:35] Sarah: Which is, I’m a Generat, which my husband is a manifesting generator. So Yeah. Similar but still different. So you’ll tell us about that one next. Mm-hmm. .

[00:20:44] Julian: Yes. Cuz that’s my type A manifesting generator. Okay. And we are kind of, I, I don’t know.

[00:20:50] I think we drive everyone else crazy. So the manifesting generator, they’re a generator kind of mixed with a manifestor because they have the defined sacral, but they also have the motor to the. . [00:21:00] And so they’re still not meant to initiate. They need to respond like a generator, but then once they’ve responded, they can initiate.

[00:21:08] And what happens is when a manifesting generator responds, there’s a lot of energy in that response, and they’re like off and running, and they tend to be a little scattered because they’re really multi-passionate people who have lots of interests. They’re always grabbing new hobbies and doing new things.

[00:21:24] They’re multitaskers that are doing three, four things at once and their whole purpose to the collective. Is to hope the collective gain new efficiency by speeding up processes that we have. And they do this by finding the steps that we can skip the things we don’t need to be doing. Because, you know, if you have a, a process that’s 1, 2, 3, 4, the manifestor might go 1, 2, 4, you know, the manifesting generator might skip three.

[00:21:50] And then that becomes the new process. And we’ve increased efficiency for the whole collective. And so manifesting generators really. They’re kind of a powerhouse. I, [00:22:00] you know, people, I always feel like I didn’t get enough done in a day. And my friends who are like manifestors or just like generators are like, you did more today than I do all week

[00:22:09] Mm-hmm. So, yeah.

[00:22:10] Sarah: Mm-hmm. Yeah. It’s interesting how the, the energy is, is different. Um, definitely for the, the manifestor, like you said, it’s kind of, There’s ebbs and flows and, and I guess, yeah, when it flows, it really flows, but then there’s also a long time of, uh, kind of nothing. Right. Until the creativity comes back.

[00:22:30] Yeah. Yeah. Yeah. Wonderful. That makes four, so there’s a

[00:22:35] Julian: fifth one. No, that makes three. We really only done three. There’s two. Oh

[00:22:39] Sarah: yeah, sorry.

[00:22:40] Julian: Three. That’s alright. Mm-hmm. . Yeah. Yeah. So the thing about the manifest, I just want to sort of note the thing about manifesting generators and generators, mm-hmm. , is that together, the two of them make up 70% of the population.

[00:22:51] This is why we. Yeah, a 40 hour work week, we have hustle, culture, all those things because Right. The majority of the population can do that, but for [00:23:00] the other 30%, they really, really struggle with work. And

[00:23:04] Sarah: so how many, what’s the percentage for Manifestors

[00:23:07] Julian: alone? Um, I think they’re only around 8%. Right.

[00:23:12] And then small. Mm-hmm. . Yeah, they’re small. And then the next biggest is projectors, which is 21. . Okay. And the projectors are, they don’t have a defined sacral, so they’re non sacral, which means they’re force ebbs and flows, and they also don’t have anything connected to their throat, any motors to their throat.

[00:23:33] So they’re also not meant to initiate, and the projectors are new type projectors didn’t exist until humans evolved to have nine centers, so they’ve only been around a few hundred years. And the projectors. Um, Karen Curry, Parker and Quantum Human Design calls them the orchestrators because they’re really designed to.

[00:23:52] um, coordinate and guide and advise. And so they’re sort of like the middle managers of the human design collective. But [00:24:00] because with a lot of the openness in their chart, they’re really able to see people very, very deeply and sort of amplify and reflect their energy. And so I know a few projectors and they do, they just like, could really read people really, really well.

[00:24:15] And so for the projector, their, their strategy is to wait to be invited. , if you’ve ever given unsolicited advice to somebody, you know how that works, how well it’s received, and because the projectors can see so deeply into people and they’re so designed to see like processes and systems and what people need to do and where they need to go and, and do all of that orchestrating, they really need to be invited to do that or it’s not well received.

[00:24:39] And so projectors when they. in the middle of an invitation, they should just do the things that light them up and that bring them joy and for projectors, ti like who they’re with and where they’re at are really important to them because they have a lot of openness in their charts. So it’s really important that they pick the people they associate with really well, which I think applies to [00:25:00] everyone really.

[00:25:00] Like you hang out with negative people, he starts to become negative, but it’s even more crucial for the projectors.

[00:25:06] Sarah: Yeah, I don’t have any projectors. Personal life, but I, I, I have friends or, or, um, past clients and I know for them, like business wise, what worked the best is they, if they had some kind of assistant, virtual assistant who, who made these opportunities happen for them because of their energy of, you know, having to be invited because yeah, business-wise, well, You don’t make those things happen.

[00:25:37] You need someone else to help you basically.

[00:25:40] Julian: Yeah, exactly. And that’s what projectors are really good at mm-hmm. Is getting other people to kind of do things that they need to, to do. Yeah. Um, so they definitely thrive from that, but they make excellent consultants, , mm-hmm. , so they’re really great consultants.

[00:25:56] Mm-hmm. . Um, and then the final type, the fifth type is super rare. [00:26:00] There’s like less than 1% of the population. They’re the reflectors and everything in their chart is undefined. So they have no consistent energy whatsoever. . Um, and so for reflector, Like where they’re at and who they’re with is gonna be even more important than projector because they pick up other people’s energy so easily based on who they’re around and where they are.

[00:26:23] And their strategy is to wait a full lunar cycle to make a major decision because. in a lunar cycle. As the planets progress during that lunar cycle, they actually, different parts of their chart get activated and they actually experience the entire cycle of all of their energy every 28 days. And so, you know, they, they have to sort of choose to do that with the big decisions cuz obviously a lot of little stuff, you can’t wait 28 days to decide.

[00:26:51] So for the other times, It’s important that they have people around them that feel good to them, that, that they can kind of bounce ideas off of [00:27:00] and come to a decision that way. They’re really interesting in terms of their quantum purpose is they’re like the barometers of the health of, of a community.

[00:27:09] Mm-hmm. , if you have a com, a co, a reflector in the, in a community and the reflector is struggling and not doing. , it says that the community’s health is really poor. Mm-hmm. . And so they’re really interesting people in that way because they are such a barometer of how healthy the rest of us are energetically and emotionally.

[00:27:27] Sarah: Yeah, I used to have, um, the, my podcast editor, um, was a reflector. She, she’s now moved on to something else and I was really glad when she was able to say, look, this is not making me happy anymore. I need to do something else that makes me happy. And I’m like, yeah, that. That is so important is for everybody, but it’s, I think especially for, for her as the reflector, um, that to do work or anything that pays your bills, that that is also making her [00:28:00] happy, right?

[00:28:01] Julian: Yeah. Yeah. Mm-hmm. . Yeah, definitely. I, I don’t know any reflectors myself. I, I, I,

[00:28:06] Sarah: yeah. They’re interesting people, like you said. It’s like, wow. Yeah. Very different. . Yeah. Yeah, yeah. Um, so, so now, now that we understand the, the different types, um, again, if we have such a chart reading with you or someone, obviously there’s much more to it than just.

[00:28:27] You know, figuring out, okay, which type are you? It goes then into, into the profile and, and, uh, much deeper things, uh, the connections between the chakras and all of that. But I think maybe what we can do, uh, talk about in on this episode is kind of like the connection to the business world, or, or in our case, the marketing.

[00:28:51] Um, having this information, so once we have the reading, we understand who, who we are in human design, like how can that help [00:29:00] us, uh, in our business, in our marketing, in figuring out how we want to show up in the world. What would you say to that?

[00:29:11] Julian: Yeah, I think, um, I think human design can have a lot to do with that.

[00:29:14] I think, first of all, human design for me was my permission slip to like throw out the rule book a little bit and be like, I’m unique. I have my own way of looking at the world and experiencing the ener, my energy. And so I’m gonna approach my business from that instead of trying to do these systems and things that other business coaches like to like to push.

[00:29:37] You know, I’m not gonna slide into people’s dms and do all these things. It feels icky. anyway. And it feels sort of manipulative, but it also just doesn’t align with my design in the way that I operate. So I think first it’s a permission slip to throw out the rule book and kind of chart your own course, which is super exciting or terrifying depending on how you look at it.

[00:29:58] could

[00:29:58] Sarah: be both. That’s true. . [00:30:00] Yeah.

[00:30:01] Julian: Yeah. Yeah. So, and then I think the other part, Really playing to your strengths. Um, so as a, as a manifesting generator, I’m designed to respond and then it initiates. So I like to create long form content. That’s what I do. I, I just, I don’t love like creating reels, you know, I gotta set up all that equipment and do all that stuff for 60 seconds of video, and I just, I always feel constrained by that, but I.

[00:30:26] It’s a blog and I love to create my podcast. I like the long form content and I do a lot of responding like, um, my latest podcast that comes out. It came out yesterday, um, this short week. We, we had a holiday in the US and so it’s a short week and I’m always like thinking it’s the wrong day. Um, but it was, the whole pre premise behind the podcast was I was responding to an interaction on social media.

[00:30:53] So when had posted a question about marketing and I had answered and said, , you don’t need to do [00:31:00] that if you don’t, if it doesn’t feel aligned for you. And then someone else commented and they said, well, if we’re not always out there pushing and doing legwork, our product’s not gonna sell. And so I did a whole podcast on what that fear should be telling you about what’s wrong in your business.

[00:31:14] Mm-hmm. . And so that to me is the classic like generator response. Right, right. Um,

[00:31:20] Sarah: yeah. Yeah. I can think of a few examples as well where. Um, like for example, the, the seven Ps of Humane Marketing. Um, when I first kind of saw, you know, the, the, the traditional, um, framework that existed since the sixties, and then for me, they started to move into a mandala.

[00:31:41] I kept hearing that voice in my head saying, yeah, but you’re just copying someone else’s model and you’re just kind of throwing some color on it. . And then, yeah, and then I had to remind myself of my human design and say, well, that’s okay because you are responding to something that’s already out there.

[00:31:59] Uh, a [00:32:00] manifestor would’ve probably come up with a whole new thing. , but that’s not how I’m wired, that’s not my role here to, yeah. To come up with completely new things. And so same thing with the book. I’m like, well, I keep referencing to these other people and, and so I’m like, yeah, but that’s okay. You know, I’m basically being what in my reading, and my friend Jen told me that I’m the spokesperson to say things other people can’t say.

[00:32:28] So like, you know, the humane marketing revolution, it’s. Enough. We need a different way of doing marketing. I’m not inventing, you know, something new. I’m just saying. We’re done with that old stuff. Now let’s move on to something new and, and, and kind of giving myself the permission to say it’s okay that you’re not, you know, inventing something super new, but I’m the one who says it

[00:32:55] So, so that, that, Kind of permission slip from [00:33:00] human design saying it’s okay that you didn’t invent something new, but you’re just saying it out loud. Maybe things that others, other people are thinking, because then that’s a, A lot of what I hear from readers, they’re like, it’s so reconfirming of what I already thought.

[00:33:17] And maybe you even said that. It’s like, I’ve been thinking that all along and now you’ve given me permission to think that as well. Yeah. And I, I do feel like had I not known about the human design, I would’ve kept hearing that voice. Oh, but you’re just a copycat or whatever. You’re not really inventing something new.

[00:33:39] Right. So, yeah. Yeah. I feel like it,

[00:33:42] Julian: it helps. , I think a lot of generators have that sort of imposter syndrome. Mm-hmm. of feeling that they’re copying or just saying the same thing someone else said, but a little different. Right. I, I have a number of clients who have worked with me who have said that to me, like, I’m creating this Instagram [00:34:00] based on something I saw from someone else, and I feel like I’m just copying them.

[00:34:03] I’m not adding anything. I’m not doing anything new. And I’m like, well, you’re putting your own spin on it and you’re so, you’re responding. to it. You’re, you’re fulfilling your design. You’re doing what you’re designed to do. Yeah. Because you do have, you do have a unique perspective, and so when you see something and you respond to it, you are bringing your own uniqueness to it, right?

[00:34:23] Sarah: Yeah. Yeah. The other thing I, I learned, um, is, is also the, the idea. I always thought, since I’m an introvert, I’m supposed to be just one-on-one. Right? It’s like, okay, yeah, I’m introvert. I don’t like people. I’m supposed to be just working one-on-one where my design actually says, says otherwise. It’s like, no, you’re, I.

[00:34:45] Meant to do work one too many. And, and so really just kind of fully stepping into that and saying, oh yeah, I actually enjoy the one too many, even if I’m an introvert. And finding ways of doing that that [00:35:00] still respects my introversion, uh, has been a huge aha for, for me as well. Yeah, I think the. Point I wanted to bring up is, is what we discussed, uh, on the last Humane marketing circle.

[00:35:11] This, this new technology, um, you know, AI that is now everywhere. Um, you made a really good point about how that is also gonna, you know, there’s obviously ethical questions that you brought up and, and, but you also said, well, it can be helpful for generators especially. So kind of talk to that, uh, point a little.

[00:35:35] Julian: Yeah, I think AI as a tool to just write stuff and put it out there is not there. And I think that it has a lot of ethical, um, issues, you know, not least of which is, is that AI even putting accurate information out there? Cuz you don’t really know what, what data it sourced to write this article. Right.

[00:35:55] But, As someone who’s designed to respond, if I have the [00:36:00] AI suggest a title to me or suggest an intro paragraph or something, and then I can use my design to respond to that and kind of be like, oh, this is what I want to talk about. Um, that works really well. I like to read a lot of articles to do that.

[00:36:15] But AI can do it a lot more, you know, efficiently it may be than like going and reading a bunch of articles. I’m just someone who really likes to read and I skim a lot of things. Um, I, I think this might manifest our generator side kind of coming out and really like having a lot of interest and looking at a lot of things.

[00:36:34] But for people who are generator types and want to respond, having the AI. Create a prompt for you is a really great way to sort of get those creative juices going.

[00:36:45] Sarah: Mm-hmm. . Yeah. As you were talking, I was just thinking like most of the people that I’ve taken through the, the marketing, like we’re human program, where we talk also about human design and the, the p for personal [00:37:00] power, most of them have been kind of like probably forties plus.

[00:37:04] Mm-hmm. , um, do you, Feel like the, the, the younger generation, are they coming to human design earlier than maybe our generation? Whereas like, you know, we’ve lived through this whole life and now we’re like, oh, okay, now I get it. Is the new generation waking up earlier to kind of figuring out who they are?

[00:37:27] Julian: I think that’s a great question and I don’t know if I could answer that because so many of my clients are, you know, our age. Um, and I think it’s because I work with spiritual entrepreneurs and a lot of those tend to be, people have had a certain amount of lived experience and they come to human design as part of that lived experience.

[00:37:46] I certainly hope so. Um, I know. Being a newer system, I definitely see a lot more human design out on the internet. I see a lot of YouTube videos. I see a lot more people talking about human design. So I [00:38:00] definitely think there’s greater awareness than there was. Mm-hmm. . But whether young people are really adopting it yet or not, I’m not, I’m not real sure.

[00:38:09] Sarah: Yeah. And kind of another thing I’m also, uh, thinking of, um, I read, or maybe I was also in one of the videos of, of. Let’s the, the other guy’s name that Raj? No, not Guru. No, not Guru. Oh, RA

[00:38:27] Julian: Rhu. Yeah. Ra, yeah, that’s actually, yeah. Yeah, that’s Alan c Crackower. He changed his name after. Oh,

[00:38:32] Sarah: that’s, that’s the same guy.

[00:38:33] Now I get . Yeah. So is he now Ra Guru? No. Uru. Okay. Yeah. Oh, that’s the same guy. Okay. So yeah, he was saying that. He sees that this, the new generation, uh, the young generation, there’s gonna be more manifestors coming, uh, to the world. Um, and it kind of like, I really truly believe that [00:39:00] as well in terms of, you know, the creativity that is, is more up and coming.

[00:39:07] Have you heard any, anything similar to

[00:39:09] Julian: in those things? I haven’t heard that, but it wouldn’t surprise me because one of the things that, that Karen Curry Parker teaches in Quantum Human Design when we talk about conditioning is that energetic patterns tend to skip generations. Mm-hmm. . So if you’re a manifestor, you’re more likely to have generator.

[00:39:25] Or other type kids than manifestor kids. So there’s a lot of US generators out there in the world right now. So we’re probably having projectors and manifestors rather than more generators. Mm-hmm. So I definitely could see that being a shift that could happen.

[00:39:39] Sarah: Yeah. Yeah. And then I guess also, if you draw the parallel with astrology and seeing that we’re.

[00:39:47] Or I think going into the age of Aquarius, uh, it would make a lot of sense as well. Cause that would be more aligned with the manifestor, eer energy as well versus kind of the, [00:40:00] uh, what were we in now? I, as you can tell, I’m

[00:40:03] Julian: just Pisces. Yeah. Pi, we were in Pisces. Yeah. Yeah.

[00:40:06] Sarah: So like I can see. Being true that there is more creative energy coming in in that.

[00:40:14] Yeah, that’d be very,

[00:40:15] Julian: yeah, I definitely think so. There’s another sort of tradition that looks at or is of human time as isis a si, a Cyrus and hos with like, you know, Early human history was, had a lot of matriarchy and goddess religion and then we moved into patriarchy and sort of very masculine. And now we’re coming back to like the pendulum swinging back to balance in, in the ho era is supposed to be very androgynous and we’re seeing lots more.

[00:40:41] Like kids coming out non-binary and trans. Right. And we’re just really seeing that like creative and more like fluid. Mm-hmm. energy, um, coming about now. So I think that’s very exciting.

[00:40:53] Sarah: Yeah, it is. It really is. Because I, in, in a way that’s very aligned also with [00:41:00] what, what we’re trying to do with humane marketing or humane business building is kind of like this, you know, being and doing and heart and mind and, and I feel.

[00:41:11] that kind of energy is more open to that rather than the, you know, the generator kind of like, let’s just work eight hours a day and, and hustle our way through, through life. Um, energy.

[00:41:23] Julian: Yeah. Yeah, definitely. Definitely. And I, I, and I, I, I don’t think that generators are necessarily bad for doing that. I just think.

[00:41:32] They allowed their type and their, their thing because I, I see a lot of generators. They have the ability to hustle, but do any of us really like it? like, because, so it’s sort of like we got off, like we got off on the wrong track somewhere because we’re supposed to listen to that sacral response and not be doing things that don’t light us up.

[00:41:53] So we build a whole society with a pattern of working that doesn’t really excite any of us. And so, you know, it’s [00:42:00] definitely broken. . And the

[00:42:01] Sarah: funny thing is this is only now people are only now starting to realize it thanks to the break we had with Covid. Because once you’re in the hustle and you’re just like constantly hustling, you don’t even think, oh, I’m hustling

[00:42:17] Right? It’s only if you take a break and step back and you’re like, oh my God, I’m tired. I don’t wanna do that anymore.

[00:42:24] Julian: Yeah, it’s almost like addictive. Like all that adrenaline and stress hormone gets going and it’s, it’s really sort of, you know, yeah. Really addictive. We, we have trouble just saying Stop

[00:42:34] Sarah: Yeah. Yeah. And I think you’re right. It’s that pendulum that has to somehow find its balance now, like not completely one thing or or the other. Yeah. Yeah. Um, where would you say people should start? If they’re curious about human design, like where should they start with finding out?

[00:42:58] Julian: Well, there’s a a lot of [00:43:00] resources that you can do, so you could, you could get a reading from a human design specialist or analyst, and that’s always really helpful to understand.

[00:43:07] I usually recommend that people start with three aspects of their human design, which is the type and strategy, which we kind of briefly talked about. Authority is the second piece, which is sort of the other half of your decision making apparatus, and then finally profile, which. , I think you hinted at it a little bit, talking about being an introvert and needing to work with groups of people and things like that.

[00:43:28] Because profile really determines whether we’re designed to learn most of our life lessons personally, uh, through our own experiences or trans personally through our experiences with other people. And so those three to me are sort of the keys. Of the human design, they’re like the building blocks, and if you understand those, then you can go deeper.

[00:43:48] So get a reading that that covers those things, which I offer them. Lots of people offer them, and if you’re just really interested in learning more, I find that Karen Curry Parker’s Quantum Human [00:44:00] Design is much more approachable for people than the original human design by raw, who all Karen has really done is renamed things and give them more friendly names because, Raw has said that human design, the, the vocabulary of human design was designed for the conditioning conditioned human beings.

[00:44:19] So it was sort of designed to shock people out. of their complacency and their social conditioning, uh, you know, listening to all the shoulds and have tos. Whereas Karen has created a more expansive vocabulary for people who are starting that deconditioning and are ready to kind of take it to the next level.

[00:44:36] So I think Karen’s stuff really inspiring, and she does a lot of YouTube videos on all kinds of topics. You know, if you want to know how your human design affects creativity, Karen’s probably got a video. Um, I’ve taken certifications with Karen and I think she’s a fantastic human design

[00:44:54] Sarah: teacher.

[00:44:54] Wonderful. Yeah. I had hadn’t known about her, but it’s true that Ragu is, is [00:45:00] kind of like, has this kind of edgy , uh, approach to it A little bit. It’s just kind of like, Come on, you guys . Yeah. Yeah. So, uh, wonderful. Yeah,

[00:45:11] Julian: and definitely, yeah, definitely Karen’s more gen, Karen’s more gentle. She’s a little more, more gentle than anything

[00:45:16] Sarah: That’s good. And you are of course, too, so Yeah. We’ll, we’ll put a link into the show notes for your website and, and offering. And uh, yeah, this has been amazing. Obviously, like you said, we could be talking hours and hours about human design, so we really just. Touched the surface, but I hope it’s been helpful to listeners.

[00:45:39] So again, if you want to find out more, definitely check out Julian’s website and, uh, and do look at the, at the YouTube videos and, and it’s just kind of like, yeah, take a deep dive into human design because it’s really fascinating. Thank you so much, Julian, for being here. I always have one last question and that is, what are you [00:46:00] grateful for today?

[00:46:01] Or

[00:46:01] Julian: this. . Oh wow. What am I grateful for? So I’m, I’m grateful for being able to do things like this, like go get online and be able to talk about these things that light me up and excite me, and hopefully that peop other people can benefit from. I’m just really grateful that we have this tool, this amazing tool called the Internet where I could be talking to someone in Switzerland about human design.

[00:46:25] Sarah: It is amazing, isn’t it? Yeah, yeah, yeah, yeah. And, and, and I, yeah, I agree that it’s, it’s kind of like. You pick these passions and then you find people that you can talk about them, uh, and make that your living. That is just, yeah. It’s amazing. Yeah. So agree with you. Thank you Internet, and thank you Julian, for talking to us about, uh, human design.

[00:46:50] Uh, I really, really appreciate it. And, um, of course we see each other again in the Humane Marketing circle, so thank

[00:46:57] Julian: you. Yeah. Thank you for having me. This has [00:47:00] been a lot of fun and like I, I love to talk about human design, so I’ve pretty much never turned down an invite to do that. ,

[00:47:08] Sarah: wonderful. See you soon.

[00:47:17] I hope this resonated and I hope it got you curious about finding out your human design. So again, you can find out more about Julian and his work and human design at www priest of. So that’s priest of I N A N N I’m sure there’s a story behind that and I forgot to ask him, so I’ll have to find out since, like I said, he’s, uh, Julian is also a member of our humane marketing circle, so you can, uh, find out more about him there.

[00:47:54] You can connect with. On LinkedIn, Julian Crosson Hill, or if you’d like to [00:48:00] meet him in person, why not find out more about the Humane Marketing Circle where you find very interesting human beings, just like Julian. Um, and that’s at forwards. Slash circle, you find the show notes of this slash H 1 59, and on this beautiful page, you’ll also find a series of free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free gentle confidence mini course, as well as my two books, marketing like we’re human and selling like we’re human.

[00:48:37] Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers. So now go be the change you want to see in the world. Speak soon.[00:49:00]

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