In this episode of the Humane Marketing Podcast, we’re joined by Kelly Drewett to explore the art of getting your content found by the right people.
Kelly shares her expertise on conscious websites and sustainable SEO, unpacking how businesses can create effortless, human-centered experiences for their audience. We dive into the importance of understanding your audience, choosing the right keywords, and humanizing SEO strategies to make meaningful connections.
Tune in for an insightful conversation that blends technical know-how with a touch of humanity.
Here’s what we covered:
- Conscious websites and sustainable SEO: What does this tagline mean to Kelly?
- SEO as matchmaking: The role of understanding your audience when choosing the right keywords.
- Humanizing SEO: Strategies for making the technical process of SEO more personal and audience-focused.
- Balancing SEO and authenticity: Is there a trade-off between ranking well and staying true to your brand’s voice? How do you navigate it?
- Avoiding SEO overwhelm: Practical advice for entrepreneurs to focus on what truly matters without getting lost in SEO “best practices.”
- and a preview of the Collab Workshop on February 5th
Kelly’s Resources
Sarah’s Resources
(FREE) Sarah’s One Page Marketing Plan
(FREE) The Humane Business Manifesto
(FREE) Gentle Confidence Mini-Course
Marketing Like We’re Human – Sarah’s book
Authentic & Fair Pricing Mini-Course
We use Descript to edit our episodes and it’s fantastic!
Email Sarah at sarah@sarahsantacroce.com
Thanks for listening!
After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.
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Warmly,
Sarah
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Get Your Content Found By The Right People
Speaker 1: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today’s conscious customers because it’s humane, ethical, and non pushy. i’m sarah zaneck rocha, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle and renegade author of marketing like we’re human, selling like we’re human, and soon also my third book, business like we’re human. if after listening to the show for a while, you’re ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn’t work in business, then we’d love to welcome you in our humane marketing circle. if you’re picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn’t work in our business so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we’re human, aka the client resonator program live in a deep dive into the seven p’s of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out or if you have been in business for a while, but haven’t really found the marketing activities that work for you. or also if you are pivoting your business from business as usual to your life’s work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it’s for your marketing, sales, general business building, or help with your big idea like writing a book. i’d love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching.
Sarah0: hello, friends. welcome back. today’s conversation fits under the p of promotion. and if you’re a regular here, you know that i’m organizing the conversations around the seven p’s of the humane marketing mandala. if you’re new here and don’t know what i’m talking about, you can download your one page marketing plan with the humane marketing version of the seven p’s of marketing at humane dot marketing forward slash one page. the number one and the word page. and this then comes with seven email prompts to really help you reflect on these different piece for your business. today, i’m having a wonderful conversation with kelly drewitt about getting your content found by the right people, or in other words, seo, search engine optimization. and i’ll tell you about kelly just in a second. but first, allow me to just give you a little reminder, especially if you’re not on my mailing list, that i’m hosting another live round of the marketing like we’re human program. this is my signature program that i’ve been hosting since two thousand nineteen, which is part self development, inner development, part pragmatic, out there marketing and business advice. in short, it teaches you how to market from within so that you become a client resonator. for the past five years, i’ve been running the marketing like we’re human program as a three month program to really deliver this transformation to market from within so that it resonates with your ideal clients. but i think we can all agree that we’re living through some unusual times and sometimes quite rough times for entrepreneurs. and what worked five years ago doesn’t necessarily work anymore today. so here are the three main reasons why i decided to experiment with a more condensed and also, therefore, a more budget friendly version of my signature program. first of all, the economic landscape looks very different from what it did five years ago. and many of us have either less available cash for investing in ourselves, or we just kinda wanna hold on to that cash because there’s so much uncertainty. second, blocking ten ninety minute calls for a program is a challenge for many. and so that’s another reason why i will experiment this round with a shortened version. and then finally, also our consciousness has really evolved as well. so i find that participants are much more ready for humane marketing, and i can pick them up right where they’re at. so another reason to experiment with a shorter version of of my program. so what does this condensed version, look like? well, the online portion of the program is the same, the video course and the workbooks. and then instead of ten live group calls, we’ll go with five. so, i’m basically taking two models into one call. and if we need an additional call, we’ll add one at the end. and, of course, the investment is reduced substantially from, seventeen hundred and fifty to nine hundred and fifty for the program. so, yeah, i’m i’m just wanting to experiment because i want this to be accessible to entrepreneurs. right? and so i’m experimenting with, with this cohort for this round, with these conditions. so i already have wonderful humans signed up for, for this cohort, and i’m just anticipating a wonderful group of change makers to kick off twenty twenty five. if this is the first time you hear about the program, this is for you if you want and need to get more clients, but you want to share your message in an ethical and humane way. you want to make a difference with your work. maybe you’re just starting out or have been in business for a while, but haven’t really found the marketing activities that work for you. also, maybe you are pivoting your business from the business as usual to your life’s work and want to radically change the way you get clients. so if any of this resonates, please go ahead and book a call with me, via the orange button on the invitation page at humane dot marketing forward slash program. we start on january thirtieth, so there’s still time to, go through it, read it all, look at all the testimonials. there’s tons of testimonials and case studies, whole case studies on this page. so have a look, and then, let’s have a human conversation around it. alright. thanks for letting me share that here. now back to kelly and getting your content found by the right people. so kelly druid has more than twenty five years of experience in website development and search engine optimize optimization seo. she is passionate about helping you improve your seo and really develops user centric wordpress websites optimized for search engines and provides technical seo as well as helps you create unique seo friendly content. so that sounds all very technical, but i promise, if you listen to this conversation, you will find out that it’s actually very human and humane. kelly also used to be a member of the humane marketing circle, so she is very much aligned with our values. and then we cannot wait to have her back for a collab workshop in our community. so without further ado, let’s listen to this conversation about getting your content found by the right people.
Sarah: hi, kelly. it’s good to have you back on the humane marketing podcast. welcome.
Kelly: hi, sarah. really nice to be here.
Sarah: yeah. lovely to reconnect. you were on the podcast once before and my community, the humane marketing circle, which you used to also be a member of, wanted you back for another collab workshop. so that’s what we’re doing. we’re just recording a kind of introduction, episode, and then we’ll plug the workshop at the end so that listeners, if they’re like, oh, i i wanna learn more about, kind of like the humane approach to seo from kelly. hopefully, they’ll join us. so let’s just talk about your approach to seo and, you know, for those who may not know what seo even stands for, you can you can, explain that. but i picked up the, the tagline basically from your website where you say conscious websites, sustainable seo. so maybe start us off there and tell us what that means to you.
Kelly: yeah. so i originally was a website designer. i am a website designer. but, over the years, over the twenty six years that my business has been running, i’ve got i know it’s amazing. i’ve i’ve been working it out this year, and it’s incredible. i started doing the whole website design side of stuff. and then sort of halfway through that time, i just wondered why some websites were ranking and some websites weren’t. and, so i went in to investigate why stuff worked on search engines and stuff didn’t. and i just got really into that side of stuff. so the reason that i say it is conscious websites because websites will rank when they are inclusive. so, basically, if the text is big enough for everybody to see, if there is contrast in the colors of the website so that people can see the text on the buttons. or, for example, a lot of people have those big hero images that go all the way across the screen, and then they might have text in front of it. and oftentimes, you can’t see what the text says because it’s white on, i don’t know, a snowy mountain background or something like that. so it’s very hard to read. and that’s where you have to be really conscious about whether or not people can read and click your website. so that helps with search engine optimization. so being very clear, very transparent, ensuring that the the visitors can use your website, that helps your seo. and then, therefore, it’s sustainable because you stick to the top of search engines once you rank well. usually, you’ll fluctuate a little up up and down one or two places for different search terms, but you will stick. so organic seo is sustainable. so that’s why i’ve got that tagline.
Sarah: mhmm. yeah. that that makes a lot of sense. and it and it feels like it’s conscious to the website owner because you have to be conscious and apply consciousness. yeah. but it’s also conscious, because, like you said, it’s inclusive and it’s, you know, it’s a website created in integrity, rather than just to trick, the people or to trick even the search engines. right?
Kelly: exactly. yeah. i that’s the side of organic seo that i really love is the fact that it is conscious. it is inclusive. and i have i’ve had a business owner say to me before, but i don’t want to, that a a person that’s visually impaired will not be able to do the sport that i’m offering. you know? so then that’s not their target market. and, yes, that is completely valid. it’s just that search engines will, reward the website if you’re making it better for people that are visually impaired. if you think about our moms and our dads and things like that or even you know, i’m wearing glasses now as well. yeah. that’s exactly. and you’re looking at a website, and it’s got teeny tiny writing or it’s really, really light and thin and you can’t really read it, you’re not gonna stick around on that website because you just can’t use it. and the search engines can see that. they know in the code this is very narrow text or it’s very small text. and so that is not you’re not thinking about your visitor if you’re using that kind of font. and there’s lots of little things like that that the the search engines look for and just they will rank you higher if you’re doing those things better.
Sarah: it’s interesting because it’s kind of the common sense, things that when you hear seo, you don’t think of those things. you you think of, you know, search engine optimization already. it’s like this tech term, and you think kind of of these tech bros who are tricking the search engines. and yeah.
Kelly: you can submit a tags, and you think about tags. and you’re like, oh my gosh. where’s my title tag? and is is the structure okay? and and, yes, those things are completely a part of seo, and you have you need to do those things as well. but it does come down to, that design of the website as well. so that there’s a design side to seo, and there is a tech side to seo. and, obviously, there’s that content side as well. so there’s three three parts.
Sarah: three parts. yeah. so when you when you say, provide an effortless experience for your audience, you mean all of those things combined. right?
Kelly: yeah. so the journey around a website is, another thing that search engines will, pick up on. so if you’ve got, say, a blog post that you’ve written and you’re referring to another part a blog, another blog post, or another resource that you’ve maybe taken a little bit of information from, when you link to that resource, you should link the text within the content. so within protect the the the words within the text instead of, like, putting it at the end of the blog post. because when you’re using the text in within the content, it helps the user journey. so someone’s reading, ah, i want to find more about find out more about that. they can click straight on that link instead of sticking it right down at the bottom, and they’ve completely forgotten what they’ve they’ve read. so it’s thinking about that user journey and pushing them around the website easily.
Sarah: mhmm. yeah. so so really creating this path for them. and then maybe also from that new page that they clicked on, then leading them to another page. right? like, from what i remember from seo or just website use in general, it’s like we want them we want the person to be on our website as long as possible. so that’s why we want to take them on this journey and not just click away after they just read, you know, this amazing blog post that we spent hours and hours writing. so
Kelly: yeah. so this is what our, workshop will be about. it’s basically about the keywords for real people, and it’s writing that content for real people as well. so that content lands with the audience. it lands with the visitor. it’s really relevant to them, and you’re taking them on that journey through your website. so it’s super easy and super interesting and really fun. i mean, seo is fun, she says. trying to convince everybody else in the world.
Sarah: well, yeah, i i think that’s what attracts me to your approach so much because it’s really about resonance at play, really. it’s like what we’re trying to do is make marketing easy for ourselves. and by using the right keywords, we are then attracting the right people to to our content. and then from there, take them on this journey. right? so so in a way yeah, it’s it’s this resonance that i that i always talk about, and i i couldn’t imagine a more fun way than just have people come to your website and then sign up to your newsletter and without having to do, something constantly. yes. you have to create the content, but that usually then that sits there and hopefully you get a good keyword that just keeps getting the people coming back and back. right?
Kelly: it has longevity. yeah. that’s what seo is so powerful for and getting those news at the sign ups, as you say. and, oh, i was i suddenly thought of something then, but i it’s it’s completely gone out of my mind because i’m not seeing you.
Sarah: they’ll come back. yeah. yeah. yeah. so in a way, what we’re doing is we’re playing matchmaking. we’re trying to, you know, attract the right audience and and and use the right keywords for that. so so maybe to me, what it sounds like understanding your audience is actually the first and bigger step to to then figuring out, well, what are my keywords? usually, when you talk to keywords to new entrepreneurs, they just think of, you know, let’s say they’re a hair salon in, you know, lausanne. well, they think their keyword is hair salon in in lausanne. right? but those are not well, okay. for a hair salon, i don’t know if you’ve ever worked with one, but that’s kind of difficult difficult example.
Kelly: i know exactly what you’re getting at, though. and it’s actually what i was thinking about, and i just forgot. but it when you’re thinking about something like hair salon, lausanne, what business owner the mistake business owners make is to try to rank for a keyword that everybody else is ranking for. now there are billions of key phrases that people put into the search engines. so you don’t have to try to rank for the one the same keywords as the salon next door is ranking for. you can rank for a whole different set, and you might have different values. so therefore, you can rank in different ways. and so with the workshop that we’re doing, we’re going to look at researching those key phrases and making sure that we find the right key phrases for us and then target them because they’ve got low difficulty so they’re easier to rank for. does that make sense?
Sarah: yeah. yeah. yeah. that’s exactly what i was getting at. like, we we think, you you know, you would think that for me, a keyword is humane marketing. right? that might be, but it’s probably the the one that is the the least easy to get any traction from because it has the word marketing in it and and everybody is already targeting the the word marketing. yes okay you know you have a humane, which is a little bit different, but people don’t think of, putting that into the search engine. yeah. so so yeah.
Kelly: so they you kind of gotta go around the houses a little bit, but you’re answering the questions that the people who you’re targeting would right. ask, the ones that the things that they would put into the search engines.
Sarah: right.
Kelly: and there’s lots of ways to get around that. because if you think about so take a geographical area like your salon, you what you’re trying to do is build a hub of information. so you’re building information about a industry or about a certain topic, and that builds up. the search engines can see you’re doing such a good job here that in the end, you will be able to rank for the set the key phrases that you want to because you’ve done such a good job foundationally. and that’s the point. it’s kind of making the effort. it’s not easy. i’m not saying it is, but it can be fun because you’re providing that content for your visitors.
Sarah: i’m giggling quietly by myself because we were actually just talking about your haircut today yeah. before before we started recording. and so i’m like, oh, yeah. because you were complaining that it’s really difficult to find a good hairdresser in france who’s doing good haircuts for curly hair. so if i was a hairdresser in france, right. and i’m actually good at cutting curly hair. well, that would be an amazing keyword. right?
Kelly: such a niche key phrase. exactly.
Sarah: now i don’t know how many, french people that maybe there’s french people that was just don’t have curly hair. so that’s another thing that i need to find out. is there actually a market for that? but something like that is very, you know, narrow. and then maybe i can also somehow bring in more, of my values. the other thing i was thinking about in terms of hairdressers is, like, well, maybe i wanna i i wanna, resonate with an audience that doesn’t wanna use chemicals. so i would, like, really make a niche case around using products that are chemical free or that are natural, you know, things like that. so so that’s what then resonates with your people and real people. so
Kelly: totally. and i think when you’re looking at, ranking in that way so as in okay. so chemical free, if you take that and then say, okay. okay. we’ll go back to the the hairdressing products, something like that. but what you could do is build up, lots of, blog posts, really good blog posts about chemical free products, but also build up lots of blog posts about hair cutting and hairdressing and things like that. and, eventually, the two cross, and then you’ve ended up getting that content on both of those sides. and you can do a sort of a cornerstone content kind of piece that actually links all of those together as well. so you’ve built up those two, yeah, areas of the industry, and that’s how you build up your content and end up ranking for good good phrases. so
Sarah: yeah. cool. yeah. that that’s fascinating, and look forward to talking more about the the actual how to in the in the workshop. yeah. do you feel like there’s a trade off between ranking well on search engines and and still staying human and and not trying to trick the engine, but still making sure, okay, my content feels very humane and and human?
Kelly: yeah. there is a balance, and i know that business owners struggle with it. i really i know this. but we do actually touch on this in the workshop where i i talk through, what was my example? some people, do things, will write things like, oh, five things i do on saturday night to help my business or something like that. but you’ve gotta get into the mind of the person on the search engine. they’re not going to type in five things sarah does on a saturday night to help her business. they’re just not going to search that kind of that that sentence. mhmm.
Sarah: so
Kelly: you think about it different in a different way. you can, you know, how to grow my business working on a saturday night or something like that. that’s a terrible example, but it’s just trying to twist what you really want to write about and then what the people are actually searching for. so we go through in the workshop, we’re gonna go through the, finding topics that you can actually write about, the things that you’re interested in. then we look at, okay, how are we going to find what people are searching for? so do the keyword research, and then you’re looking at, okay, i need to write about that. so you get those, like you get the background exploring the topics, finding the key phrases, and then, like, which ones to choose.
Sarah: yeah. i i feel like yeah. tell us a little bit about keywords and whether they change with the zeitgeist. i feel like they they will, especially in the conscious business realm. right? i feel like it gets more and more yeah. it’s like in the site guys now to say, you know, con like, you know, you talk about conscious websites. i call myself a conscious business code. so there’s certain keywords, and i think there’s actually a tool where you can see, you know, how keywords do over time and and, like, yeah, what have you seen, lately? like, what’s a a hype keyword right now that people use?
Kelly: oh, don’t know the answer to that question. i’m trying to think. so when you say did you say guides? site guides?
Sarah: zeitgeist. you know, the
Kelly: zeitgeist. i don’t know that one.
Sarah: yeah. it’s a german word for for for for saying, like, it’s it’s just in the air right now. like, consciousness and
Kelly: awesome. yeah.
Sarah: you know, kind of this this
Kelly: so you sort of you’re sort of talking about, i guess, key like, trends that people are
Sarah: yeah.
Kelly: searching for. yeah. i that actually tend to so when you’re looking at a, a website so if you’re looking at a very small small business website, you’re not gonna be able to rank instantly or well for trending terms because, you’ve got so many people, to contend with. so a lot of the time, the media will get up there on the trending key phrases and things. so what you need to do is, like, put the effort in, put the groundwork in to get the website to rank well for the basis, and that’s when the search engines will crawl your website frequently. and when you have got a really big website, the search engines will crawl your website hourly sometimes. the big websites, if they put a blog post up, they will rank within, like, five minutes because the search engines are crawling the content all the time. when it comes to a small business like ours, it doesn’t happen so much because the search engines will crawl us less frequently. but you can use, google search console, and you can actually tell google, right, i’ve put a new blog post up. so it’s called inspect url. you can pop it into the inspection tool, see if it’s been discovered yet. if it hasn’t, you can ask google to go crawl it. and that’s a really good way of getting your very new content pushed out just a bit quicker.
Sarah: yeah. wonderful. well, for those who are listening and maybe can’t or or don’t want to join us for the the workshop, they they’re like, well, i’m just kinda, like, tipping my toes into seo. what would be one thing that you would recommend? like, that’s just the basis of the basis that people should do for for seo and their website.
Kelly: we’re covering this. yay. we’re covering this in part two of the workshop, and that’s not a plug, honest, but it is about consistency. so the in the search engine world, it’s called nap consistency, which is name, address, phone number. that’s what nap stands for. and it really is about having your business name, your name, your telephone number, your opening times, your address, all of that, all consistent all across the internet. so you’re not confusing search engines because humane marketing could be completely different from the humane marketing circle. even down to, you know, the word the, search engines need to understand that you are that certain business.
Sarah: and
Kelly: so across social media, on your bios, all of that, you need to have the correct name, the one name that you use. i drop limited off of mine. i don’t know if you’re a sal or, registered as yeah. and so some people just will put limited or sale on the name on the end of their name business name, and it’s just not necessary unless you could you need to use it everywhere if you’re going to use it in one place. but just, yeah, be consistent about the information you’ve put on the net.
Sarah: yeah. again, such a common sense practice. but if you don’t know it and you don’t pay attention to it, then that’s already where it starts, right, regarding yeah. your website. yeah.
Kelly: yeah. exactly. i think the one thing the one takeaway is imagine if you were searching for your business, what do you see on the net? what what comes up? and then deal with those things.
Sarah: yeah. it reminds me of, back in the days when i had the linkedin consultancy, and and people would come to me and, you know, say, oh, i never show my linkedin profile never shows up in a search, not on google, but on linkedin. and so i would go and search for their name, and they had, like, three different profiles under their their name. and it was so confusing, and they’re like, oh, i did that because i only wanted certain people to see this. i’m like, oh my gosh. that’s so confusing.
Kelly: yeah. yeah. and if you’re if you’re confusing people yep. if you’re confusing people, you’re confusing the search engines, basically. yeah. and and your linkedin profile will have a lot of impact on how your website ranks and all sorts. so they all need to be consistent.
Sarah: all connected. yeah. alright. well, give us a sneak preview of the workshop and what we’re gonna be covering there.
Kelly: cool. so we’ve got two parts, and we’re going to try to be really, hands on with the whole thing and just make sure that, actually, when we’re talking about stuff, we will have a little bit of input. we can have questions, and we’re gonna have breakout rooms. so you can actually do a little bit of work. because as soon as i talk about not consistency, everyone goes off and checks their own website. so there’s there there is that one. but so we’ve got part one, which is the keyword research, and we will be learning about exploring the topics, so doing sort of mind mapping around the topics, that you want to use on your blog and on your website. and then we’ll do researching of key phrases, and then how to do it and the tools, and then which that you which to choose, so which resonate with you. and then part two is all about consistency, which i was just talking about, and that sort of reasons to be consistent, ways to be consistent, and then sort of where. so which websites and how you’d find them and how to change that information. cool. that’d be fun. yeah. yeah.
Sarah: it’s gonna be good. ninety minutes. so, yeah, please, if you’re listening and you’re like, yeah. that’s exactly what i need to start off, twenty twenty five. and and then, you know, as as kelly said, sometimes for our small websites, it takes a while. so i remember we worked together, kelly, and i think a year after i started to have one keyword who’s still bringing me new sign ups every every week, basically. and so
Kelly: away. yeah.
Sarah: yeah. and that’s just like you know, that’s such a good feeling because, again, it’s the right people. right? i know they’re already filtered because it’s not just a keyword like you know marketing, it’s a it’s a very specific keyword that i will share during the workshop. so yeah if you want to join us all the details are at humane dot marketing forward slash workshop. it’s on february fifth. and, yeah, we always, ask for a little donation because, otherwise, it’s reserved to the circle members, and it actually takes place in our community. so we hope to see you there. and, personally, i can’t wait. thanks so much for doing this, kelly.
Kelly: i can’t wait as well. so exciting. cool.
Sarah: awesome. thank you.
Kelly: thank you.
Sarah: actually, we’ve got one thing, kelly. do tell people where they can find you.
Kelly: oh, i’m kady webb everywhere. so it’s, hard to spell, but so it’s k a y d e e webb, and that’s me basically all over the internet. so instagram, i hang out on a lot. so come over there. yeah.
Sarah: okay. yeah. yeah. get in touch with kelly on instagram. and, and if you wanna see her live, it’s during the workshop. thanks so much.
Sarah1: i hope you got some great value from listening to this episode. find out more about kaly at k d dot net. that’s k a y d e e dot net. or even better, join us for the collab workshop on february fifth in our community by signing up at humane dot marketing forward slash workshop. and if you’re looking for others who think like you and, want to do marketing just like that, then why not join us in the humane marketing circle? and you get access to these workshops for free, and we also host regular community calls led by our members. so find out more at humane dot marketing forward slash circle. you find the show notes of this episode at humane dot marketing forward slash h h m two zero two. and on this beautiful page, you’ll also find a series of free offers, the humane business manifesto, as well as my two books, marketing like we’re human and selling like we’re human. and soon, my third book, business like we’re human. still finalizing things. thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. we are change makers before we are marketers. so go be the change you want to see in the world. speak soon.
