The New Way of Selling
The New Way of Selling: truth, sovereignty, worthiness. Ditch scripts and scarcity. Offer clear choices, spacious timing, and consent. If it serves—beautiful. If not—beautiful too.
Blog
Sales Funnel Alternative: From Funnels to a Gentle Sales Path
Looking for a humane sales funnel alternative? Meet the Gentle Sales Path—sovereignty, transparent communication, ethical signposts, and calm, effective sales.
The Hidden Cost of Solo Entrepreneurship
TLDR; Entrepreneurial loneliness is one of the least talked-about costs of building a business alone. Chapter 3 of Business Like We’re Human connects that loneliness to our scarcity programming, our disconnection from community and nature, and makes the case for a different way — one that starts with spaciousness and ends with contribution. There’s something …
How Can Your Business Be a Win-Win for Everyone?
TLDR: Many businesses are built around maximizing profit, often at the expense of people or values. In this extract from Marketing Like We’re Human, Sarah Santacroce explores how creating a win-win approach can lead to more meaningful and sustainable success. This article is an extract from my book Marketing Like We’re Human, a book about …
How Can Your Business Be a Win-Win for Everyone? Read More »
How to Run a Group Coaching Program
Running a group coaching program takes more than great content. Learn how to streamline logistics, keep participants engaged, and protect the intimacy that makes your program transformative.
Group Coaching Program: Enrolment Best Practices
Enrolment doesn’t end when someone signs up. Learn best practices to build trust, set clear expectations, and create a strong foundation for your group coaching program.
Pricing a Group Coaching Program
Pricing a group coaching program isn’t just about numbers. Learn how to align your price with the value you deliver, reward early commitment, and build trust through transparency.
Not Enough Participants for Your Group Coaching Program?
Worried about low sign-ups for your group coaching program? Learn how to set a minimum, create humane pivot options, and handle both too few — and too many — participants with confidence.
Group Coaching Program Template: Map the Journey
There’s no one-size-fits-all group coaching program template. But the best programs share a structure: a clear journey, balanced pacing, and space for connection. Learn how to design a framework that guides participants toward real transformation.
Manage Your Sales Energy
TLDR; The old sales model runs on quantity: more calls, more contacts, more closes. But for values-driven service providers, more is often just more exhausting. Chapter 7 of Selling Like We’re Human makes the case for protecting your sales energy — understanding your “enough,” installing energy gates, and having fewer, better conversations with the right …
