Four Essential Questions to Ask When You Hire a (Conscious) Business Coach
Learn the four essential questions that will help you choose a business coach who truly fits your values, your goals, and the way you want to grow.
Blog
Coaching for Coaches: 6 Guiding Principles for Sustainable Growth
Building a coaching business doesn’t have to feel overwhelming or misaligned. In this post, I share 6 guiding principles for coaches — including clarity in your offers, pricing, and the Big Rock/Small Rock framework — to attract the right clients and create a sustainable, values-based practice that truly supports your life.
A Beautiful Sales Conversation Without the Script
TLDR; The script-free sales conversation isn’t a free-for-all — it’s a carefully prepared, deeply human encounter. Chapter 9 of Selling Like We’re Human covers how to show up fully present, ask questions that open rather than corner, and handle objections — including price — with honesty, flexibility, and self-respect. You’ve done the inner work. You’ve …
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When Is It Time to Hire a Business Coach?
Wondering when to hire a business coach? Learn what to look for, what to avoid, and how to choose a values-aligned coach who helps your business grow sustainably.
High Impact Work for Entrepreneurs
TLDR; According to Sarah Santacroce, founder of Humane Marketing, high impact work for entrepreneurs is not about squeezing more into less time — it’s about radical clarity on what actually matters, redesigning your days around being human first, and letting go of productivity as an identity. This chapter of Business Like We’re Human is an …
How to Choose a Business Coach – Without Losing Your Integrity or Your Money
How to choose a business coach who fits your values. Learn what to look for (and avoid) so you grow your business with integrity, enoughness and ease.
How to Grow My Coaching Business – When My Calendar Is Already Maxed Out
You want to grow your coaching business, but you’re already at capacity. This piece shows you how to reorganize your offers, pricing, and Gentle Sales Path so you can earn well, work with the right people, and still have a life.
What If Marketing Could Feel Good Again?
TLDR: Marketing doesn’t have to feel pushy, overwhelming, or misaligned. In this final extract from Marketing Like We’re Human, Sarah Santacroce invites us to reimagine marketing as something human, honest, and aligned with who we truly are. This article is an extract from my book Marketing Like We’re Human, a book about ethical, humane, and …
Ethical Marketing for Solopreneurs: A Humane, Zero-Hype Approach
Ethical marketing for solopreneurs—clear, consent-based, and zero-hype. This guide shows how to replace funnels with a Gentle Sales Path, nurture right-fit relationships, spot red flags with humane swaps, and track simple, values-aligned metrics so growth feels steady, sustainable, and kind.
From Sales Funnel to Gentle Sales Path
TLDR; The sales funnel treats people like numbers. A gentle sales path treats them like the smart, conscious humans they are — giving them time, signposts to rest at, and the freedom to arrive in your Serene Garden on their own terms. This chapter from Selling Like We’re Human shows you exactly how to build …
