Below you’ll find a selection of articles that have to do with humane selling, empathy in sales, customer-centric selling, sales calls and more.
Whether you’re a small business, a coach or consultant, or an offline retail shop, you need to market your products and services to sell.
But it’s hard to know what will work for your business when so many marketing strategies and tactics exist.
Let’s suggest a reframing of the typical ‘customer-centric’ selling approach. It involves shifting the focus away from the customer only and towards a more holistic view.
As a humane marketer, I firmly believe in the importance of building relationships of trust with potential clients, and empowering them to make their own buying decisions. This approach is very different from the traditional sales funnel template, which can feel pushy and forceful. In this blog post, I’m sharing an alternative to the traditional …
Your contact information is safe, and will not be used in ways
other than stated on this page.
