In this section of the Humane Marketing Blog you find a selection of articles that have to do with humane selling, lead generation, empathy in sales, pain points, selling without a sales script, selling yourself, self promotion and more.
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TLDR; Pricing is one of the places where discomfort with money does the most damage. Chapter 6 of Selling Like We’re Human walks through four pricing strategies, makes the case for value-based pricing, and introduces a framework for calculating both your pragmatic costs and your intangible value — so you can set prices that are …
Learn the humane difference between marketing and selling, what to focus on first, and how to do both without pressure or persuasion.
TLDR; Knowing your ideal client isn’t just about demographics — it’s about getting into their head and their history. Chapter 5 of Selling Like We’re Human explores perspective-taking, the difference between empathy and strategy, and the anti-hero story your clients carry that you need to understand before you ever get on a call. One of …
TLDR; The old Unique Selling Proposition is dead — it focused on the product, not the person. A values-rooted Unique Value Proposition shifts the lens to your client, what they actually need, and what makes you genuinely different. That’s where resonance — and real sales — happens. In Selling Like We’re Human, Part 2 — …
If you’ve ever wondered how to scale a coaching business, there are humane ways to grow without burning out. From group coaching to memberships and online programs, learn how to create more space, impact, and income—while staying true to your values.
TLDR; Confidence in sales isn’t about performing expertise — it’s about grounding yourself in your values, ditching the script, and showing up as the real you. Self-compassion, slowing down, and a little woo-woo go a long way. In Selling Like We’re Human, the BEING section is really the heart of everything. Before we can talk …
How to Boost Your Confidence in Sales (Without Faking It) Read More »
TLDR; Before you can sell with integrity, you need to separate your worth from the outcome of the sale. Chapter 2 of Selling Like We’re Human explores why self-worth is the real foundation of humane selling — and how radical transparency, not polish, builds the trust that leads to a yes. When I wrote Selling …
TLDR; Most of us inherited a selling mindset that was never ours to begin with. This extract from Selling Like We’re Human makes the case that selling is fundamentally human — and that changing how you think about it starts with changing how you talk to yourself. I’ll be honest: I never thought I’d write …
Why Selling Feels Wrong (And How to Change That) Read More »
In this blog we’ll provide 17 ethical lead generation ideas to try out in your coaching or consulting business.
Target Audience sounds aggressive. I use another word for this negative marketing language. This short article suggests a ‘target audience’ synonym.
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