Humane Marketing Archives - Page 5 of 5

Humane Marketing

In this section of the Humane Marketing Blog you find a selection of articles that have to do with humane marketing, lead generation, empathy in marketing, ethical and unethical marketing and more.

If you’d like to learn more about the 7Ps of Humane Marketing and receive regular helpful emails from me, then download my 1-Page Marketing Plan based on the 7Ps of Humane Marketing.

Marketing for Coaches

Leave a Comment / Blog, Humane Marketing / By Sarah Santacroce

I’m ready to bet that when you decided to become a coach, you didn’t think about having to do marketing or worse, selling. But just like any business, you need to find clients, or help clients find you. This article goes over some of the best strategies of marketing for coaches, especially those who don’t want to adopt any of the pushy and salesy techniques they see out there. By implementing this 9-Step Strategy of marketing for coaches you will stand out with authenticity and heart in order to resonate with your ideal clients.

Empathy in Marketing – a Strategy for Highly Sensitive People

7 Comments / Blog, Humane Marketing / By Sarah Santacroce

Would you benefit from infusing empathy into your marketing strategy? It took several years for me to realize; we MUST revisit the rules in this fast-paced, cut-throat business and marketing environment. Let’s introduce consumer empathy in our marketing strategies. By using empathy in marketing, you and your clients feel good.

Humane Marketing Words: A Glossary of Terms we Love

19 Comments / Blog, Humane Marketing / By Sarah Santacroce

In marketing, words are really powerful. Words set the tone for your communications.

Your marketing message could be pushy and manipulative or kind and humane, depending on the words you use.

Humane marketing words inspire and motivate our clients to take action. They connect emotionally with the audience to make them feel good about their purchase or interaction.

7Ps of Marketing – Improved for Heart-Centered Marketers

4 Comments / Blog, Humane Marketing / By Sarah Santacroce

The 7Ps of Marketing has been an essential tool for marketers for decades, but it’s time for an upgrade.

With the ever-evolving world of business and marketing, the 7Ps no longer reflect the essential elements for a successful strategy for all marketers, especially heart-centered ones.

The times have changed, and the customers have changed.