Humane Marketing

In this section of the Humane Marketing Blog you find a selection of articles that have to do with humane marketing, lead generation, empathy in marketing, ethical and unethical marketing and more.

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I'm struggling to find my niche

‘I’m Struggling to Find My Niche’ – Here’s a Different Approach

Sarah, I’m Struggling to Find My Niche – Here’s a Different Approach Are you struggling to find your niche? The pressure to define a super-specific niche can feel overwhelming. You might feel forced into a box that just doesn’t fit. But what if there’s a different way? What if your ideal clients aren’t defined solely by …

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How are you wired as an entrepreneur?

How Are You Wired as an Entrepreneur?

TLDR: Many entrepreneurs try to follow strategies that don’t fit who they are. In this extract from Marketing Like We’re Human, Sarah Santacroce explores how understanding your natural wiring helps you build a business that feels aligned and sustainable. This article is an extract from my book Marketing Like We’re Human. In this chapter, we …

How Are You Wired as an Entrepreneur? Read More »

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