Storytelling in Marketing: Connecting Through Your Story
In this article, we’ll delve into why storytelling in marketing and how you can use it to a build a strong bond with your audience.
Humane Marketing
In this section of the Humane Marketing Blog you find a selection of articles that have to do with humane marketing, lead generation, empathy in marketing, ethical and unethical marketing and more.
If you’d like to learn more about the 7Ps of Humane Marketing and receive regular helpful emails from me, then download my 1-Page Marketing Plan based on the 7Ps of Humane Marketing.
Another Word for Leads – Humanizing Leads
In this blog, we’ll provide an overview of leads in sales, from understanding what they are to the strategies you can use to acquire, nurture and convert them into customers. But most importantly, we’d like to help you humanize those leads and therefore give you a leads synonym.
Removing the “Pain Point” language to empower your ideal client
Pain points are painful. Let’s find another word for this negative marketing language. This short article suggests a pain points synonym.
Holistic Business Approach: Aligning Values and Success
Adopting a holistic business approach is the only way you’ll want to grow your business if you’re a conscious entrepreneur or change agent
3 Essential Tips for Your Professional Image
In this article we’re looking at strategies and tips for building an impressive personal brand that purveys a professional image, all while focusing on bringing all parts of you to your brand, the human and the pro, so that it connects with your audience and positions you as a (human) expert in your field.
Unethical Marketing Practices
Marketing is an essential part of any business. It helps to spread brand awareness and generate sales. However, it seems that over the last decade or so, marketing has become more and more unethical.
Marketing for Coaches
I’m ready to bet that when you decided to become a coach, you didn’t think about having to do marketing or worse, selling. But just like any business, you need to find clients, or help clients find you. This article goes over some of the best strategies of marketing for coaches, especially those who don’t want to adopt any of the pushy and salesy techniques they see out there. By implementing this 9-Step Strategy of marketing for coaches you will stand out with authenticity and heart in order to resonate with your ideal clients.
Empathy in Marketing – a Strategy for Highly Sensitive Coaches & Consultants
Would you benefit from infusing empathy into your marketing strategy? It took several years for me to realize; we MUST revisit the rules in this fast-paced, cut-throat business and marketing environment. Let’s introduce consumer empathy in our marketing strategies. By using empathy in marketing, you and your clients feel good.
Humane Marketing Words: A Glossary of Terms we Love
In marketing, words are really powerful. Words set the tone for your communications.
Your marketing message could be pushy and manipulative or kind and humane, depending on the words you use.
Humane marketing words inspire and motivate our clients to take action. They connect emotionally with the audience to make them feel good about their purchase or interaction.
7Ps of Marketing – Improved for Heart-Centered Marketers
The 7Ps of Marketing has been an essential tool for marketers for decades, but it’s time for an upgrade.
With the ever-evolving world of business and marketing, the 7Ps no longer reflect the essential elements for a successful strategy for all marketers, especially heart-centered ones.
The times have changed, and the customers have changed.
