Some call it “responsible marketing”, others say “ethical marketing” and here we refer to it as Humane Marketing :-). No matter what you call it, it’s all about doing the right thing to leverage business for good. This article looks at what Responsible Marketing is and how you can be a Responsible Marketer too.
As a Changemaker you are driven by your passion and purpose – and wanting to make a difference in this world – and helping us all to change the paradigm. However, you may find yourself facing the challenge of marketing yourself and your services – a realm that might feel unfamiliar or even uncomfortable. This article is here to guide you through effective marketing strategies that align with your values, so you can authentically connect with your ideal clients and amplify your impact.
In this article, we’ll delve into why storytelling in marketing and how you can use it to a build a strong bond with your audience.
In this blog, we’ll provide an overview of leads in sales, from understanding what they are to the strategies you can use to acquire, nurture and convert them into customers. But most importantly, we’d like to help you humanize those leads and therefore give you a leads synonym.
Pain points are painful. Let’s find another word for this negative marketing language. This short article suggests a pain points synonym.
Adopting a holistic business approach is the only way you’ll want to grow your business if you’re a conscious entrepreneur or change agent
Ditch the discovery call script and follow these tips instead. Still get the sale, but without the manipulation.
How to sell yourself? In this article, we provide a 3-step process to help you effectively sell yourself by embracing your authentic self.
How do I promote myself without coming over as a spammer? As a heart-centered and introverted entrepreneur you may be asking yourself that question about self-promotion. The key lies in positioning yourself as a human expert with humility and integrity. In this article, we explore first strategies for authentic and humble self-promotion for introverts.
In this article we’re looking at strategies and tips for building an impressive personal brand that purveys a professional image, all while focusing on bringing all parts of you to your brand, the human and the pro, so that it connects with your audience and positions you as a (human) expert in your field.
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