Let’s explore what makes people buy. Marketing is the key to success; as business owners, we understand that. Whether you’re a small business, a coach or consultant, or an offline retail shop, you need to market your products and services to sell. But it’s hard to know what will work for your business when so …
This article suggests a reframing of the typical ‘customer-centric’ selling approach. It involves shifting the focus away from the customer only and towards a more holistic view of all stakeholders involved in a buying decision: the seller, the customer, the community and mother earth. A reframe creates sustainable buying decisions for the generation that cares: …
Customer-Centric Selling: a Reframe for Heart-Centered Entrepreneurs Read More »
In recent times, marketing has taken on a new dimension – Human Marketing, or H2H (Human to Human) Marketing. This new wave of marketing is all about connecting with clients on a more human level. It’s about understanding their wants and needs and crafting marketing messages that speak to them directly – and resonate with …
Unlocking the Power of Human Marketing: Strategies for Success Read More »
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