Holistic Business Coach
for Creatives

Business Coach for Creatives: Unleashing the Power of Strategy and Creativity

“Creativity without strategy is a captivating mirage.” It’s a quote that resonates deeply with me.
As Holistic Business Coach for Creatives and a creative person myself, I’m familiar with the appeal of boundless imagination. I leverage my right brain to generate ideas and develop unique frameworks such as the 7Ps of Humane Marketing. Pottery, painting, and coloring mandalas are among the artistic pursuits that bring me joy. However, I also possess a keen sense of strategy and an analytical left brain. I speak five languages fluently and plan everything meticulously, finding comfort in both the creative and strategic realms. 

What does a Holistic Business Coach for Creatives do?

Holistic business coaching for creatives is an approach to coaching that takes into account the whole person, not just their business objectives. It recognizes that your personal life and well-being impact your business success, and vice versa.

In holistic business coaching, we don’t only consider the bottom line and business strategy, but also your worldview, values, beliefs, and personal goals. Together we identify your Passion and your Personal Power, so that you can create a business that’s truly aligned with who you are. 

As the founder of the Humane Marketing Revolution I have developed two frameworks (which I cover in depth in my book Marketing Like We’re Human) that help us on this journey. 


As an entrepreneur, knowing yourself is a significant part of the journey,
and I can guide you through that process. 

Humane Marketing Workshops

Rumble, Rise, Resonate

I will take you through the three stages of the labyrinth that lead to Humane Marketing:

  1. Rumble with your story
  2. Rise, be different & stand out
  3. Resonate with your clients

The 7Ps of Humane Marketing

Along the journey you’ll come across 7Ps of Humane Marketing serves as a simple framework to present this new approach of marketing.

"A Business Coach for Creatives combines creativity with strategy"

I Work with Creatives as well as Quietly Rebellious Heart-Centered Entrepreneurs

Particularly those in service-based industries such as creative arts, healing, coaching, counseling, and education.

My clients (humans of any gender) want to create a business that reflects their unique personality, values, and goals. For many, this means seeking more freedom, work-life balance, and joy in their work.

I understand that being true to oneself in business is essential, especially for those who identify as creatives, highly sensitive, neurodivergent, or introverted. 

My goal is to help you create a sustainable and fulfilling humane business that aligns with your personal values and supports your well-being.

The Dual Nature of Strategy & Creativity

Contrary to popular belief, structure does not stifle creativity; it provides a nurturing environment for it to thrive. A business coach for creatives plays a vital role in helping individuals strike a harmonious balance between their artistic pursuits and strategic business goals.

Over the years I’ve noticed that right-brained individuals are often drawn to collaborate with me. They recognize my appreciation for their creativity and the value I place on their work. Simultaneously, they yearn for structure and guidance to make their creative endeavors flourish.

Who Am I?

Hi there, I’m Sarah Santacroce.

I founded my first Online Business in 2007 and have grown up in this Online Marketing World.
I have taken countless marketing programs myself and therefore know what’s available to entrepreneurs. The majority of these programs sell a cookie-cutter approach, based on the founder’s success recipe. I have followed the evolution of Online Marketing and I’m sure that the current Marketing Paradigm contributes to an ever increasing level of anxiety on a global level.

In 2018 (yes, it took me a while!!) I came to realize that I no longer wanted to follow everyone else’s model – EVEN IF it worked to some extent. Yes, it helped me hit the famous six figures, but it also left me drained and unfulfilled. I was ready to take the risk and give myself permission to do business and marketing my way – EVEN IF that meant that I’d fail the first few times.

In the past 14 years I have talked to hundreds of entrepreneurs & creatives and 90% of them mention that marketing makes them anxious. And it’s not only their own marketing activities. It’s also the use of fear, urgency & manipulation in everyone else’s marketing that we are exposed to that make us feel less than and anxious. 

Today I see it as my mission to help heart-centered entrepreneurs like you to be gentle, authentic AND successful in your marketing and business.  And therefore not only create sustainability for yourself, but also contribute to make this world a better place by reducing the global level of anxiety and fear.

And yes, I consider myself successful. I can say that in all humility, because I no longer measure success by the number of LinkedIn connections, views or the number of zeros in my revenue. I measure it in impact and the difference I have made over the years with my one-on-one clients, online courses, The Humane Marketing podcast and more recently with ‘Marketing Like We’re Human’ book.

When I’ve finally taken off the mask and stopped following all the marketing guru’s advice, I found joy and ease! And I fell in love with marketing all over again! And that’s what I want for you too! Helping you find those marketing activities that are aligned with your values, with your worldview and your unique Marketing Super Power.

Sarah Santacroce, business coach for Creatives

This is my vision for the future:

  • A world where joy, empathy, and kindness are the currency
  • A world where marketing fosters a sense of belonging, not isolation
  • A world that focuses on the human(e) connection (while using modern technology)
  • A world where entrepreneurs who use ethical marketing are the ones that not only make the biggest impact but also make the most money 

Are We a Good Fit?

I do my best work with deep thinkers, solution creators, sensitives, right-brainers and other misfits who are ready to roll back their sleeves and take action. 

I’m excited when I get to help you create your life’s work, whether that is a brand new business, or a remodeling of an existing business. Most likely I’m not your first business coach though. 

Working with me is intense, I expect a lot, but give even more, in my typical mama 🐻 style. 

I only ever work with 3 clients at a time in order to manage my energy and give you my full attention. 

All my past clients are now good friends.


Find out more about Humane and Conscious Business Coaching with me or book a Clarity Call with me now. 

Options to become more familiar with me and my work:

The 7Ps of Humane Marketing

Get the Fill In the Blank One-Page Marketing Plan

Humane Marketing 7ps

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