Sarah Santacroce

Authentic Relationships in Business

Authentic Relationships: How to be Human in Business

Are you struggling to find your people – your target audience – in your business? Despite all your research on your ideal client, do you feel like your marketing efforts could be better? 

Let’s explore why it’s crucial to start ‘knowing yourself’ in order to find your people. We’ll share tips on finding your authentic self and bringing more of YOU to your marketing efforts. 

Empathy in Sales

Empathy in Sales: How to Sell with Heart and Mind

Are you struggling to find your people – your target audience – in your business? Despite all your research on your ideal client, do you feel like your marketing efforts could be better? 

Let’s explore why it’s crucial to start ‘knowing yourself’ in order to find your people. We’ll share tips on finding your authentic self and bringing more of YOU to your marketing efforts. 

Mark Schaefer

The Importance of Community in Marketing

Today’s episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and Sarah delve into the significance of community in today’s world and its role in humane marketing. They explore the difference between a community and an audience, the importance of letting go of control as a community …

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Online Community for Conscious Entrepreneurs

Online Community: Build Your Business with Like-Minded Individuals

Are you struggling to find your people – your target audience – in your business? Despite all your research on your ideal client, do you feel like your marketing efforts could be better? 

Let’s explore why it’s crucial to start ‘knowing yourself’ in order to find your people. We’ll share tips on finding your authentic self and bringing more of YOU to your marketing efforts. 

Find Your People in Business: A Guide for Entrepreneurs

Are you struggling to find your people – your target audience – in your business? Despite all your research on your ideal client, do you feel like your marketing efforts could be better? 

Let’s explore why it’s crucial to start ‘knowing yourself’ in order to find your people. We’ll share tips on finding your authentic self and bringing more of YOU to your marketing efforts. 

Meg Casebolt

Cornerstone content: Attract the right clients

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, …

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How to Handle Objections in Sales Calls - the Human(e) Way

How to Handle Objections in Sales Calls – the Human(e) Way

Some tips on how to handle objections in sales calls humanely and respectfully. As a humane marketer, I believe a sales call is a respectful non-linear conversation between two people. It’s not about manipulating or pressuring someone into buying something they don’t need, but rather about understanding their needs and finding out whether your solution can help them. 

The 7Ps of Humane Marketing

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