Sarah Santacroce

Customer-Centric Selling: a Reframe for Heart-Centered Entrepreneurs

Customer-Centric Selling: a Reframe for Heart-Centered Entrepreneurs

This article suggests a reframing of the typical ‘customer-centric’ selling approach. It involves shifting the focus away from the customer only and towards a more holistic view of all stakeholders involved in a buying decision: the seller, the customer, the community and mother earth.  A reframe creates sustainable buying decisions for the generation that cares: …

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Unlocking the Power of Human Marketing: Strategies for Success

Unlocking the Power of Human Marketing: Strategies for Success

In recent times, marketing has taken on a new dimension – Human Marketing, or H2H (Human to Human) Marketing. This new wave of marketing is all about connecting with clients on a more human level. It’s about understanding their wants and needs and crafting marketing messages that speak to them directly – and resonate with …

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Turning Your Clients Into Advocates

Today I’m talking to my friend Remeny Armitage about turning your clients into advocates. Remeny Armitage’s mission is to humanize business. She has over 20 years experience working for a variety of businesses in client advocacy and insight research, marketing and new business. Ultimately, she helps businesses understand what their clients REALLY think about them …

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The 7Ps of Humane Marketing

Get the Fill In the Blank One-Page Marketing Plan

7Ps Mandala

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