The Humane Business Manifesto
It all started with the
Humane Business Manifesto...
A few years ago I had an epiphany that led me to reserve the domain name for “The Gentle Business Revolution.” With all the ‘nongentleness’ going on in the world, I knew it was the perfect term.
The domain name then inspired a manifesto, which then lead to the first book.
While the name changed (read the full story here), the concept stayed the same.
Let’s bring the Human(e) Connection back to business and marketing.
As Humane Marketers we follow
the principle of the Triple Win:
Win for the planet
Win for our clients
Win for ourselves
Besides that we are guided by the following ethics:
Our Guiding Principles
Integrity is everything for a Humane Marketer. It applies to every aspect of marketing, promotion and sales.
We care deeply about our clients and offer fair solutions based on real value.
We see every human being as unique and whole. We treat our clients the way we would want to be treaded.
We apply an ethical and sustainable approach to marketing. We are change-makers before we are marketers!